Headline

Growth Leader | Sustainable Business Growth through Customer Retention & Loyalty | MarTech & Digital Transformation | Ex Accenture Consulting

About

Curious business leader with 16+ years of experience in leveraging ATM (Analytics, Marketing, Technology) to deliver a hyper-personalized experience to customers & unlocking incremental revenue & profit for the organization. Proven experience in acquiring, retaining, & reactivating customers profitably. Experience across industries (E-commerce, OTA, QSR, Aviation, Financial services) across organization life stages (Start-up, Growth, Maturity) across geographies (India, MENA, US, Europe). Experienced in building, nurturing, & leading cross-nationality teams to deliver business results in a multi-brand multi-geography matrix organization. Expert in delivering customer-centered business & digital transformation using the right marketing technology stack.

Location

Dubai

AI stack

antigravity

opencode

claudecode

Work experience

Growth Lead at e& UAE, Feb 2024 - Present · 2 yrs 7 mos, United Arab Emirates, Building Smiles – Multi-category loyalty SuperApp designed to reward your everyday activities. Driving exponential growth by blending data-driven insights with innovative marketing strategies. Operating at the intersection of analytics, product, and marketing to deliver a hyper-personalized customer experience on the Smiles app. Creating a martech stack from scratch to enable real-time personalization and enhance app engagement. Focused on sustainable business growth by driving revenue while optimizing costs to boost profitability.

Head - Customer Retention at Americana Restaurants, Sep 2019 - Feb 2024 · 4 yrs 6 mos, United Arab Emirates, - Transforming customer function at Americana group, which operates 2000+ restaurants across 10+ brands (KFC, Pizza Hut, Hardee's, TGIF, Krispy Kreme, etc.) across 10+ countries in MENA + Kazakhstan - Building customer function & team from scratch to drive customer acquisition, retention, CLTV, & incremental revenue/profit. - Leading customer transformation projects to identify, evaluate, & implement the best martech platforms - Marketing Automation, Voice of Customer, Loyalty, CDP (Customer Data Platform) Award: - Pizza Hut MENAPKT region CRM Champion of the year 2020

Head - Campaign Strategy at JetPrivilege, Apr 2018 - Sep 2019 · 1 yr 6 mos, Mumbai, Maharashtra, India, Drive member retention, cross category activation, & business revenue by creating & implementing a relevant campaign strategy - identifying right customer segments, right offers, relevant media mix, and relevant creative strategy. Awards: - 12th Edition of Customer Fest Show 2019 by Kamikaze B2B Media Best CRM program of the year 2018 Best use of contests/promotions in a loyalty program Best use of customer & data analytics in a loyalty program - IAMAI’s 9th India Digital Awards 2019 Best Email Marketing campaign of the year 2018

Manager - CRM and Alliances at Tata CLiQ, Jan 2016 - Mar 2018 · 2 yrs 3 mos, Mumbai Metropolitan Region, - To increase retention by planning customer life cycle management campaigns and by automating them using campaign management tool - To build strategic alliances for customer acquisition and retention

Management Consultant at Accenture, Mar 2014 - Jan 2016 · 1 yr 11 mos, Bengaluru, Karnataka, India, Contributing incremental revenue by implementing upsell and cross-sell campaigns using IBM UNICA campaign management tool

Education

Developing Yourself as a Leader, Harvard Business School Executive Education

Competing In The Age of AI, Harvard Business School Executive Education