Headline

Head of Marketing | Digital Marketing | Jewellery | Whisky| Beer |ex -Diageo| ex-Heineken & Kingfisher | I help CPG and D2C companies in building digital 1st brands to drive 100 % ROI

About

I am a proactive and achievement-oriented professional offering nearly 13 years of experience in Digital Marketing, Performance Marketing, Content Marketing, Mobile Marketing, Brand Management, Media Planning & Influencer Marketing across sectors such as FMCG, Retail and Food & Beverages. Currently associated with Diageo India as Senior Manager- Digital Marketing & Media and leading the digital marketing & media planning to drive top of the funnel metrics for various iconic brands within the category. I am a forward thinking person with proficiency in digital marketer with extensive experience in building, maintaining & running successful digital marketing campaigns; established ATL, BTL & Digital Campaigns strategy, enhancing on-ground brand visibility, Branding, Performance Marketing, Social Media, SEO, Influencer Marketing, Print, Radio, Outdoor, Public Relations and Conferences & Expos and digital innovation programs - Digital evangelist shaping and ‘selling’ strategic programs and solutions to key stakeholders. Specialties: Digital Marketing, Online Advertising Campaigns, Building Online Properties, Social Media Marketing, Viral Marketing Campaigns, Web Integrations, Mobile Marketing, Mobile Apps, Content Marketing, Performance Marketing, Influencer Marketing, Brand Management,D2C,Content Marketing

Location

Bengaluru

AI stack

claude

gemini

manus

midjourney

notebooklm

openai

Work experience

Head of Brand Marketing and Public Relations at Greaves Electric Mobility, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India

Head of Marketing- Gold Portfolio at Titan Company Limited, Aug 2023 - Oct 2025 · 2 yrs 3 mos, Bangalore

Senior Brand Marketing Manager at DIAGEO India, Jul 2022 - Jul 2023 · 1 yr 1 mo

Senior Manager -Digital Marketing at DIAGEO India, Jun 2019 - Jun 2022 · 3 yrs 1 mo, Bangalore, • Leading the digital marketing & media planning to drive top of the funnel metrics for various iconic brands within the category • Driving brand engagement, recruitment & re-recruitment through various new age platforms and digital first campaigns • Planning annual JBP's with social media platforms like Google, Facebook & Twitter • Driving new user acquisition & activation goals by identifying & leveraging the growth opportunities across media, partnerships & campaign initiatives • Developing clutter-breaking, relevant & delightful marketing campaigns for new campaign/category launches • Working closely with content partners, creative and broader marketing teams • Developing all social media & content campaigns and always-on strategy & roadmap in collaboration with cross-functional teams • Evaluating business plans to track efficiency & taking corrective actions • Working on data strategy to create strong first party for delivering last mile intelligence & maximizing reach • Directly managing all web marketing efforts and effectively increasing quality lead conversions from all sources, including organic search, paid search, and social media marketing

Senior Manager- Digital Marketing at United Breweries Ltd., Jul 2018 - Feb 2019 · 8 mos, Bengaluru Area, India, • Setting up a start-up ecosystem within the organization to manage the mobile application – Pitchers • Pitchers – is the biggest nightlife planning application with 1200 outlets listed across 6 cities having 5,00,000+ downloads • Handling a team of 12 people to drive operational efficiencies to drive measurable results • Working on the UI/UX of the app to enhance user experience and increase retention and loyalty for the app. • Created a Progressive Web App (PWA) to ensure usability of the app across various networks and data connections

Group Product Manager- Digital Marketing at United Breweries Ltd., Jul 2015 - Jul 2018 · 3 yrs 1 mo, Bengaluru Area, India, • Worked on annual JBP's with Google, Facebook & Twitter to create first of its kind campaign • Handled new product launches in the RTD category by devising a digital-first launch for the brand • Worked on creating a digital product for the brand in form a brand agnostic mobile application- Pitchers. • Worked on creating the positioning for the app, as the ultimate nightlife planning app by planning a 360-degree marketing plan for the same. • Strategized the annual plan for the app, by creating a robust media plan to drive installs and maintain a high level of engagement

Product Manager - Digital Marketing at United Breweries Ltd., Dec 2012 - Jul 2015 · 2 yrs 8 mos, Bangalore, As a part of the Digital Marketing team at United Breweries Ltd. - responsible for the Web, Social & Mobile communication strategy & execution for all brands under the Kingfisher portfolio including Heineken (India). Looking after the digital marketing initiative of all the beer brands under the Kingfisher umbrella. Additionally, take care of the digital presence of key properties such as the Kingfisher Calendar, The Great Indian OctoberFest, partner IPL teams, Force India F1 association, etc. Key digital activities include website & content management, social media marketing, campaign management, social & campaign metrics, SEO & SEM, community management, brand solutions. As a part of the social media marketing initiative, I manage 'Kingfisherworld' on Facebook & Twitter - The Facebook page is one of the Top 10 brand pages in India while the @kingfisherworld Twitter presence is widely perceived as one of the buzziest & most interactive brand pages on Twitter. I also manage the digital marketing program for Heineken India and Kingfisher East Bengal FC.

Assistant Manager -Marketing at Nilkamal Limited, Mumbai, May 2011 - Nov 2012 · 1 yr 7 mos, Developing marketing strategies in consultation with the management and key stakeholders Formulating Regional Annual Media Plan Developing media plan in coordination with the media buying agency to achieve the marketing objectives Coordinating with the creative agency in conceptualization and implementation of media plans and brand activations Coordinating with Media agencies for ATL activities such as advertising space booking & slot selection Understanding the basic processes involved in digital campaign roll-out like product and brand campaigns Accountable for digital campaigns that includes display campaigns - design, conceptualize and tracking online marketing campaigns through creation of banners, micro sites and landing pages etc. Provide in-depth market, industry, and competitive analysis pertaining to digital space. Social Media - build and engage communities on social media Facebook, Twitter etc.; facilitate consumer to consumer discussions; design and execute social media campaigns; manage & resolve consumer grievances if any ORM- Improve online reputation for the brand in the digital space; manage content posting and dialogue with consumers on various platforms like mouth shut; actively engage consumers on yahoo QnA, rediff etc Search engine marketing and optimization (SEM & SEO) design & manage SEM campaigns to generate traffic and leads. SEO includes identification of important keywords and designing and executing a roadmap to ensure improvement and sustenance on these keywords Using Google Analytics to analyze website traffic, type of visitors, campaign effectiveness etc Designing, managing and implementing Internet marketing programs including organic optimization, link-building, paid search marketing, and blog implementation Monitor trends in social media tools and applications. Social Media Optimization (SMO) through A/B Testing of Face book Ads and Face book Insights.

Education

Master's degree, Marketing, K J Somaiya Institute of Management

Post Graduate, Marketing, K.J .Somaiya Institute of Management and Research