---
title: "Suraj Kumar Barnwal - Associate Director - Growth in Bangalore Urban | Tal"
description: "Meet Suraj Kumar Barnwal, Associate Director - Growth & Marketing at MaterialDepot | IIT Kanpur based in Bangalore Urban."
image: "https://tal.club/meet/suraj-barnwal/share-image"
---

# Suraj Kumar Barnwal on Tal

## Headline

Associate Director \- Growth & Marketing at MaterialDepot \| IIT Kanpur

## About

Self\-driven and result\-oriented business growth professional with 5\.5\+ years of experience in digital growth, retail, and E\-commerce\. Proven track record of launching and scaling businesses from scratch, driving strategic growth, process improvement, and P&L optimization\. Adept at using data\-driven insights and consumer backward thinking to maximize business growth, user acquisition, retention, conversion and customer experience\. Expertise in strategic planning & execution, PnL management, category management, supply & demand planning, sales, growth marketing, operations, strategic partnerships, and stakeholder management\.

## Location

Bangalore Urban

## Work experience

Associate Director \- Growth at Material Depot, Jul 2025 \- Present · 1 yr 4 mos, Bengaluru, Karnataka, India

General Manager \- Business at VidyutTech, Feb 2023 \- May 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, \- Built and scaled Vidyut NextRide, a resale marketplace for buying & selling used 3\-wheeler EVs, from scratch to x Cr monthly GMV within 18 months \- Conducted in\-depth market research to understand consumer needs and pain points, and key levers to unlock the resale business market \- Developed & executed GTM strategies and strategic business plans, achieving a YoY GMV growth of 7x \- Managed end\-to\-end P&L and led a 25\-member cross\-functional team, driving efficiency across supply chain, demand, operations, marketing, and customer experience \- Established end\-to\-end supply chain from the ground up, covering procurement to delivery, with robust systems and processes to enable operational efficiency at scale \- Leveraged data analytics to identify the growth levers and drive continuous improvements across functions, increasing sales by 57% \- Developed and executed supply and demand strategies with supply, demand, and marketing, driving 60% volume offline and 40% through online channels \- Led demand planning by factoring in business goals, seasonality, and market trends \- Developed and optimized assortment planning across various brands, models, and variants by leveraging market demand insights to drive higher margins and maximize business volume \- Designed and optimized pricing algorithm with key variables like target margin, cost, inventory ageing, market demand and competition pricing, accelerating inventory turnover by 40% \- Launched strategic recertification and extended warrranty program with OEMs on used EVs to enhance buyer's trust, resulting in 15% better resale value \- Partnered with multiple non\-OEM vendors for servicing & refurbishment, reducing cost by 40% and refurbishment time by 70% \- Coordinated with the product and tech team to design and develop an internal platform to reduce operational hassles from procurement to delivery, improving efficiency by 90%

Growth Lead at Playto Labs, Nov 2021 \- Jan 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Led revenue growth and 5\-membered team, achieving 300% growth, from ₹10L/month sales to ₹40L/month sales in 1 year \- Spearheaded GTM, demand planning, customer acquisition, retention, and conversion strategies, optimizing CAC and LTV \- Launched and scaled performance marketing channels across Facebook and Google from scratch, achieving ₹20L/month revenue \- Led SEO optimisation, increasing the organic web traffic by 60% over 6 months \- Launched robotics kits on Amazon marketplace and scaled to ₹2L/month revenue within 4 months; secured selection into the Amazon Launchpad Program \- Led promotional strategies through offer campaigns, limited\-time deals, and pricing strategy \- Coordinated with supply chain team to maintain optimal stocks as per the demand planning \- Constantly analyzed marketing campaign, channel, and sales person\-wise cohorts to optimize the growth funnel conversion, resulting in increased revenue by 50% \- Launched targeted cohort\-based campaigns to drive repeat purchases, contributing to 12% of the total revenue every month \- Planned & executed National Robotics Competition in association with Top IITs for school kids, resulting in CAC reduction by 38% and revenue increment of 30%

Senior Category Manager at Testbook\.com, Oct 2020 \- Jul 2021 · 10 mos, Mumbai, Maharashtra, India, \- Launched and scaled the Defence & Police exams category, driving ₹35L/month revenue within 10 months \- Increased revenue by 200% in 6 months, awarded Star Performer for outstanding contributions \- Owned and managed GTM strategy, competitive positioning, pricing, promotions, placements, and demand planning for the category products \- Leveraged funnel analytics to improve category performance, resulting in 30% sales growth \- Coordinated with marketing team to ensure visibility of category\-specific promotional campaigns on homepage and category relevant pages \- Planned and managed product launches according to market demand and exams seasonality \- Introduced free trial class, and curriculum download feature in the courses listing page in coordination with the product team, increasing engagement by 20% \- Led collaboration with content, SEO, operations, marketing and sales team to drive user acquisition, engagement, conversion, and retention

Digital Marketing Manager at Testbook\.com, Jul 2019 \- Sep 2020 · 1 yr 3 mos, Mumbai Area, India, \- Led multi\-channel performance marketing across Facebook, Google, and TikTok with a monthly budget of ₹ 15 Lakhs & ROAS of 3x \- Planned and executed offer campaigns in coordination with the CRM team, ensuring visibility through web and app banners, push notifications, SMS, and email \- Launched web campaign to harness web traffic data for app installs, resulting in monthly 15000 organic installs \- Created customer lifecycle journeys on WebEngage from acquisition to retention through push notifications, email, SMS, in\-app, and web banners, contributing to \~ 7 % of the total revenue \- Led brand marketing campaigns with RVCJ Media, gaining 4M\+ views & 20M reach \- Led influencer marketing campaign across Instagram, and TikTok for promoting new product launch garnering 3 M views \- Planned & executed a referral contest for brand awareness resulting in 27, 920 social followers, 7,035 app downloads, 57,873 new email list generation

Business Development and Strategies Associate at Helpusgreen, May 2018 \- Sep 2018 · 5 mos, Kanpur Area, India, \- Developed and implemented the marketing strategies to launch the brand 'Phool' \- Strategised and managed the social media campaigns aimed at brand building \- Collaborated with courier companies to become delivery partners with HelpUsGreen \- Closed the deal worth 2 lac with seed companies to procure the raw material required \- Formulated and executed an SEO plan to drive visitors to HelpUsGreen website \- Analyzed the conversion funnel to generate insights about user behaviour; optimised SEO strategies, user experience and content \- Bagged 2nd position amongst 30 teams in a pitching competition, UpStart, IIT Kanpur; pitched before three well\-known investors and received huge appreciation

## Education

Bachelor's degree, Mechanical Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

[View the original profile](https://tal.club/meet/suraj-barnwal)

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