Suraj Bansal profile photo 1 on Tal

Suraj Bansal

Consultant at ZS

Delhi

8+ years of work experience

ZS
May 20215 yrs 2 mosPresent

Gurugram, Haryana, India

● Leading primary research projects, both qualitative and quantitative, while collaborating with project leadership to define scope and develop strategies for projects like go-to-market strategy, brand strategy, etc. ● Conducting secondary research using subscribed data sources, as well as open research, to identify consumer preferences, trends, market and competitor landscape ● Leading a team of 10+ in delivering strategic consumer insights, identifying market growth opportunities, and partnering with senior stakeholders to enhance brand strategy for global clients ● Leading comprehensive research using various databases to fulfill diverse requests such as market analysis, trends assessment, sales estimation, and competitive intelligence, etc. ● Working with Data Strategy team for advising clients on their data strategy and leading projects like data landscape mapping ● Social Media Analysis: Utilizing social media listening tools to analyze user sentiment for patients, HCPs, and generating insights for projects like patient journey mapping, brand analysis, proof of concept development ● Consumer Behavior: Analyzing consumer behavior using psychological concepts like cognitive biases, mental models, and using them to guide behavior as per client’s business objectives ● Competitive Intelligence: Tracking competitors and analyzing their profile, financials, hiring trends, products, and offerings, to define company’s strategy ● Newsletters: Facilitating regular internal communication to stakeholders through newsletters, knowledge emails, and other channels to send industry-wide updates ● Tools used: MS Excel and PowerPoint for data analysis and presentation ● Databases used: BrandWatch, D&B Hoovers, ZoomInfo, Gartner, Statista, Skift, LinkedIn Sales Navigator etc.
Kantar
Jun 20192 yrsMay 2021

● Client Servicing Team: Collaborated closely with clients to understand market research needs, designed and conducted surveys to analyze market ● Type of clients managed: Managed client relationships and day-to-day administration of client service, coordinating analysis and reporting for research projects across FMCG, QSR and Consumer Durable sector ● Brand Tracking: Identified market growth opportunities and consumer needs/perceptions through analysis of consumer data, providing actionable insights to drive brand growth ● Managed the project lifecycle from inception to delivery, maintaining continuous communication with clients. Coordinated with operations, scripting, data processing, and project management teams to ensure timely project delivery within predefined timelines. ● Type of projects: Led various R&D projects including Product Test, Concept Test, Eye Tracking, and Brand Health Tracking studies ● Traveled across India to manage product test studies ● Tools used: Excel, PowerPoint, SPSS Survey Reporter, and Bayesian analysis for day-to-day activities
MBA IB Department of Commerce Delhi School of Economics
Apr 20181 yr 1 moApr 2019

Delhi School of Economics

CoHo.in
Jun 20182 mosJul 2018

Delhi/Ncr

Internshala
Mar 20182 mosApr 2018

Education

Delhi School of Economics

Master of Business Administration - MBA, International Business

Delhi School of Economics

20172 yrs2019

Bachelor's degree, Mechanical Engineering

Hindustan College of Science and Technology affiliated to UPTU

20114 yrs2015

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Headline

Consultant at ZS

About

Suraj Bansal is a strategy and insights consultant with 8+ years of experience helping global organizations drive growth, market entry, and business transformation. He has advised Fortune 500 clients across Pharma, Tech, CPG, Travel, and Agri-business through leadership roles at ZS Associates and Kantar. He brings deep expertise in market research, competitive intelligence, GTM strategy, and customer insights, with a strong track record of shaping C-level decisions and delivering measurable business impact. Suraj combines structured problem solving, data-driven insights, and cross-functional leadership to tackle complex strategic challenges. His background in cloud consulting at TCS further enhances his ability to bridge technology and strategy. Suraj is passionate about helping businesses unlock growth and is open to global opportunities in strategy consulting, insights leadership, and corporate strategy.

Location

Delhi

Work experience

Consultant at ZS, May 2021 - Present · 5 yrs 2 mos, Gurugram, Haryana, India, ● Leading primary research projects, both qualitative and quantitative, while collaborating with project leadership to define scope and develop strategies for projects like go-to-market strategy, brand strategy, etc. ● Conducting secondary research using subscribed data sources, as well as open research, to identify consumer preferences, trends, market and competitor landscape ● Leading a team of 10+ in delivering strategic consumer insights, identifying market growth opportunities, and partnering with senior stakeholders to enhance brand strategy for global clients ● Leading comprehensive research using various databases to fulfill diverse requests such as market analysis, trends assessment, sales estimation, and competitive intelligence, etc. ● Working with Data Strategy team for advising clients on their data strategy and leading projects like data landscape mapping ● Social Media Analysis: Utilizing social media listening tools to analyze user sentiment for patients, HCPs, and generating insights for projects like patient journey mapping, brand analysis, proof of concept development ● Consumer Behavior: Analyzing consumer behavior using psychological concepts like cognitive biases, mental models, and using them to guide behavior as per client’s business objectives ● Competitive Intelligence: Tracking competitors and analyzing their profile, financials, hiring trends, products, and offerings, to define company’s strategy ● Newsletters: Facilitating regular internal communication to stakeholders through newsletters, knowledge emails, and other channels to send industry-wide updates ● Tools used: MS Excel and PowerPoint for data analysis and presentation ● Databases used: BrandWatch, D&B Hoovers, ZoomInfo, Gartner, Statista, Skift, LinkedIn Sales Navigator etc.

Associate Research Manager at Kantar, Jun 2019 - May 2021 · 2 yrs, ● Client Servicing Team: Collaborated closely with clients to understand market research needs, designed and conducted surveys to analyze market ● Type of clients managed: Managed client relationships and day-to-day administration of client service, coordinating analysis and reporting for research projects across FMCG, QSR and Consumer Durable sector ● Brand Tracking: Identified market growth opportunities and consumer needs/perceptions through analysis of consumer data, providing actionable insights to drive brand growth ● Managed the project lifecycle from inception to delivery, maintaining continuous communication with clients. Coordinated with operations, scripting, data processing, and project management teams to ensure timely project delivery within predefined timelines. ● Type of projects: Led various R&D projects including Product Test, Concept Test, Eye Tracking, and Brand Health Tracking studies ● Traveled across India to manage product test studies ● Tools used: Excel, PowerPoint, SPSS Survey Reporter, and Bayesian analysis for day-to-day activities

Treasurer - Student Body at MBA IB Department of Commerce Delhi School of Economics, Apr 2018 - Apr 2019 · 1 yr 1 mo, Delhi School of Economics

Operations and Business Development Intern at CoHo.in, Jun 2018 - Jul 2018 · 2 mos, Delhi/Ncr

Internshala Student Partner 9.0 at Internshala, Mar 2018 - Apr 2018 · 2 mos

Education

Master of Business Administration - MBA, International Business, Delhi School of Economics

Bachelor's degree, Mechanical Engineering, Hindustan College of Science and Technology affiliated to UPTU