Surabhi H N profile photo 1 on Tal

Surabhi H N

Product Development and Research @ Indian Institute of Technology, Delhi | Developing Innovative Solutions

India

2+ years of work experience

Jun 20247 moJan 2025

Bengaluru

Founded and launched a consumer brand and designed Sip & Frost, a bento cake decorating workshop product; ran 20 workshops for 400+ participants from concept to repeatable format. • Ran paid campaigns on Meta Ads and managed the registration website, using GA4 and Google Ad Manager to track CTR, reach, viewability, and conversions (registrations and orders) and optimize spend and creatives. • Drove 1M+ Instagram views as sole marketer, owning content strategy, creative production, and creator collaborations, and refining content formats based on views and engagement. • Managed 10+ venue and creator partners (The Scene, Love Ooru, 1131, 21st Amendment, Vixen Crew and more), owning timelines, vendors, and deliverables. • Built SOPs and run-of-show docs in Notion to standardize execution across 20 events.
Indian Institute of Technology, Delhi
Mar 20231 y 3 moJun 2024

New Delhi, Delhi, India

Owned the full product lifecycle of a wearable tremor suppression glove, defining product vision and roadmap and taking it from concept to clinical trials; incubated and funded by IIT Delhi. • Gathered requirements from clinicians, patients, and mentors and translated them into a detailed PRD, user stories, and acceptance criteria. • Prioritized features and groomed the backlog based on user impact, clinical value, and engineering effort; ran Agile/Scrum sprints in Jira for a 5-person core team. • Partnered with engineering, design, vendors, and freelance developers to deliver 10+ release iterations; wrote hundreds of test cases, logged defects with severity, and ran regression testing before each release. • Led user acceptance testing with clinicians and patients at AIIMS Delhi, measuring outcomes against success metrics and achieving 90% tremor suppression in clinical trials.
Precitec Precision Machineries Private Limited
Nov 20223 mosJan 2023

Bengaluru, Karnataka, India

Successfully designed and developed a new website, focusing on both design and content curation Organized and executed multiple activities for the IMTEX exhibition, including stall designing, wall panel layout, content designing, communications, and machine layout planning Played a key role in developing catalogues for four products, encompassing technical content writing, layout design, and execution Collaborated with H.S. Nikhila to create technical content under their supervision Spearheaded the creation of an online recruitment test and conducted interviews for new interns specializing in machine design Demonstrated expertise in content strategy development for social media platforms and SEO optimization
Indian Institute of Science (IISc)
Mar 20226 mosAug 2022

Bengaluru, Karnataka, India

- Worked on a research project titled "An IoT based prosthetic leg" - Researched about the physiology and anatomy of the human nervous system - Conducted clinical trials and exercises to evaluate the motor function in physically handicapped persons
Indian Institute of Management Bangalore
Apr 20214 mosJul 2021

Bengaluru, Karnataka, India

Worked as a Research Intern on the project "Digital Transformation for Enterprises: Challenges and Opportunities" under professor Dr. Deepak Chandrasekhar in the Strategy Area of IIM, Bangalore and Dr. H. S. Krishna from IISc, Bangalore. The project aimed at seeing how digitalisation of a company is affected by the attributes of the entrepreneur and the attributes of the company. As a part of the internship, I interviewed over 100 entrepreneurs from different sectors of manufacturing industries across the spectrum; from start ups to highly established companies. The questionnaire was framed intricately from various domains like the company's R&D unit, international trade, their relationship with competitors, supply chains, organisation of the company, risks, the level of digitalisation and other key factors. Based on the responses, we analysed and strategized the optimum digitalisation a company should adopt to based on the attributes.

Surabhi’s AI Stack

claude code
claude code
claude
claude
deepseek
deepseek
gemini
gemini

Education

B. M. S. College of Engineering

Bachelor of Engineering - BE, Biomedical/Medical Electronics Engineering

B. M. S. College of Engineering

20194 yrs2023

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Headline

Product Development and Research @ Indian Institute of Technology, Delhi | Developing Innovative Solutions

Location

India

AI stack

claude code

claude

deepseek

gemini

Work experience

Founder at Raasa, Jun 2024 - Jan 2025 · 7 mo, Bengaluru, Founded and launched a consumer brand and designed Sip & Frost, a bento cake decorating workshop product; ran 20 workshops for 400+ participants from concept to repeatable format. • Ran paid campaigns on Meta Ads and managed the registration website, using GA4 and Google Ad Manager to track CTR, reach, viewability, and conversions (registrations and orders) and optimize spend and creatives. • Drove 1M+ Instagram views as sole marketer, owning content strategy, creative production, and creator collaborations, and refining content formats based on views and engagement. • Managed 10+ venue and creator partners (The Scene, Love Ooru, 1131, 21st Amendment, Vixen Crew and more), owning timelines, vendors, and deliverables. • Built SOPs and run-of-show docs in Notion to standardize execution across 20 events.

Product Development and Research at Indian Institute of Technology, Delhi, Mar 2023 - Jun 2024 · 1 y 3 mo, New Delhi, Delhi, India, Owned the full product lifecycle of a wearable tremor suppression glove, defining product vision and roadmap and taking it from concept to clinical trials; incubated and funded by IIT Delhi. • Gathered requirements from clinicians, patients, and mentors and translated them into a detailed PRD, user stories, and acceptance criteria. • Prioritized features and groomed the backlog based on user impact, clinical value, and engineering effort; ran Agile/Scrum sprints in Jira for a 5-person core team. • Partnered with engineering, design, vendors, and freelance developers to deliver 10+ release iterations; wrote hundreds of test cases, logged defects with severity, and ran regression testing before each release. • Led user acceptance testing with clinicians and patients at AIIMS Delhi, measuring outcomes against success metrics and achieving 90% tremor suppression in clinical trials.

Business Development Intern at Precitec Precision Machineries Private Limited, Nov 2022 - Jan 2023 · 3 mos, Bengaluru, Karnataka, India, Successfully designed and developed a new website, focusing on both design and content curation Organized and executed multiple activities for the IMTEX exhibition, including stall designing, wall panel layout, content designing, communications, and machine layout planning Played a key role in developing catalogues for four products, encompassing technical content writing, layout design, and execution Collaborated with H.S. Nikhila to create technical content under their supervision Spearheaded the creation of an online recruitment test and conducted interviews for new interns specializing in machine design Demonstrated expertise in content strategy development for social media platforms and SEO optimization

Research Intern at Indian Institute of Science (IISc), Mar 2022 - Aug 2022 · 6 mos, Bengaluru, Karnataka, India, - Worked on a research project titled "An IoT based prosthetic leg" - Researched about the physiology and anatomy of the human nervous system - Conducted clinical trials and exercises to evaluate the motor function in physically handicapped persons

Research Intern at Indian Institute of Management Bangalore, Apr 2021 - Jul 2021 · 4 mos, Bengaluru, Karnataka, India, Worked as a Research Intern on the project "Digital Transformation for Enterprises: Challenges and Opportunities" under professor Dr. Deepak Chandrasekhar in the Strategy Area of IIM, Bangalore and Dr. H. S. Krishna from IISc, Bangalore. The project aimed at seeing how digitalisation of a company is affected by the attributes of the entrepreneur and the attributes of the company. As a part of the internship, I interviewed over 100 entrepreneurs from different sectors of manufacturing industries across the spectrum; from start ups to highly established companies. The questionnaire was framed intricately from various domains like the company's R&D unit, international trade, their relationship with competitors, supply chains, organisation of the company, risks, the level of digitalisation and other key factors. Based on the responses, we analysed and strategized the optimum digitalisation a company should adopt to based on the attributes.

Education

Bachelor of Engineering - BE, Biomedical/Medical Electronics Engineering, B. M. S. College of Engineering