Headline

Strategy and growth @pinch | Product-Led Growth, Community & Retention

About

I build growth engines from scratch. Over the past 5+ years, I've helped early-stage startups design and execute full-funnel growth strategies from the first community post to scalable retention workflows. I specialize in the messy, high-stakes phase of 0→1, where there's no playbook and every channel, message, and loop needs to be built and validated from the ground up. What I bring to the table: ▸ Community-Led Growth : Built and scaled engaged communities on WhatsApp, Instagram, Discord & Telegram. Designed creator and ambassador programs that turn users into advocates. ▸ Growth & Performance Marketing : End-to-end ownership of acquisition funnels: paid channels, SEO, email workflows, push notifications, and landing page optimization. ▸ Retention & Lifecycle Marketing : Cohort analysis, habit loop design, CRM automation (HubSpot, Mailchimp) to reduce churn and increase LTV. ▸ Data & Analytics : SQL, Power BI, Tableau, Excel. I build dashboards, run funnel analysis. ▸ Cross-Functional Collaboration : Embedded with product and engineering teams. Comfortable with Jira, sprint cycles, and translating growth insights into product decisions. What I look for: Roles where growth, community, and product intersect. Ideally a startup or digital-first company where I can own strategy end-to-end, work closely with founders, and build something that compounds over time.

Location

Bengaluru

AI stack

claude

gemini

lovable

meta

notion

ChatGPT

Work experience

Growth Manager at Pinch, Jul 2025 - Present · 1 y 2 mo, Bengaluru, ▸ Scaled Instagram 200 → 10,000+ followers organically in 6 months → 70% overall org growth ▸ 50% improvement in client onboarding through structured activation programmes ▸ Identified & tested 5 new monetisation channels to expand revenue streams ▸ Retention strategies retained 25% of communities & 40% of members ▸ Activation programmes improved engagement by 30% across communities & members ▸ Bridged cross functional team collab, community, product & sales to drive end-to-end conversion

Manager - Supply growth at Classplus, Mar 2022 - Nov 2024 · 2 yrs 9 mos, Noida, Uttar Pradesh, India, Led cross-functional growth campaigns that boosted website traffic by 35% and improved conversion metrics across funnels. Drove 50% growth in social media followers within 90 days through high-impact engagement and targeted content strategies. Enhanced lead qualification processes, resulting in a 20% increase in qualified leads and 15% uplift in conversion rates. Spearheaded new revenue streams via a course reselling model, contributing to a 30% jump in overall revenue. Collaborated with product teams to implement customer-centric improvements, increasing user satisfaction by 15%.

Head of Community at Saarthi, Jan 2021 - Feb 2022 · 1 yr 2 mos, Delhi, India, Designed and executed community growth strategies, driving 30% user acquisition and 25% retention rate improvement. Scaled community operations across platforms like Telegram and WhatsApp, instagram, discord resulting in 50% growth in membership and 40% increase in active engagement. Implemented targeted campaigns, leading to a 25% rise in website traffic and 20% better conversion rates. Delivered weekly insights to leadership via performance dashboards, influencing decisions that led to 10% revenue growth. Led user feedback loops and competitive research, achieving a 15% improvement in feature adoption and user satisfaction.

Talent Development Manager at COMMON VISION TECHNOLOGIES PVT. LTD., Sep 2020 - Dec 2020 · 4 mos, Mumbai, Maharashtra, India, Successfully onboarded 70+ talent agencies in one month, expanding the influencer pool by 55%. Managed 60+ influencers, enhancing engagement metrics and growing brand reach by 25%. Oversaw end-to-end talent operations, including timely payouts and account support for agencies and creators. Introduced structured feedback loops through surveys, enabling proactive support and improved agency satisfaction.

Sales And Marketing Intern at APOLLO PHARMACY LLC, Jun 2019 - Aug 2019 · 3 mos, Kolkata Area, India

Education

Master of Business Administration - MBA, Marketing, Haldia Institute of Technology 103