Content Marketing Manager

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Greater Delhi Area

Gurugram, Haryana, India







Executive MBA, Marketing
Indian Institute of Management, Kozhikode

Master of Arts - MA, English Language and Literature/Letters
Savitribai Phule Pune University
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Marketing Content Manager at Murf AI, Aug 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India
Community Manager at Pratilipi, Dec 2018 - Sep 2024 · 5 yrs 10 mos, Bengaluru, Karnataka, India, Roles and Responsibilities: Literature understanding: Developed an understanding of the publishing industry (famous authors, publishers, existing online players etc) in the language. Author acquisition: Built a database of writers (famous and aspiring) and their details; Contact the authors, pitch the platform and acquire their contents. Content management: Responsible for visibility of contents on the platform in initial stages. Digital marketing & management: Creating language-specific social media accounts and daily promotion of posts in such channels etc. Content curation and handling internal processes: Managing contents in different sections on the platform. Organise/Attend events: Conduct Online+ Offline Contests/events; Attend such events organised by other forums etc.
Content Editor at Rio Learning & Technologies, Apr 2017 - Dec 2018 · 1 yr 9 mos, Greater Delhi Area, *Researching and validating appropriate learning material for school students *Editing and reviewing of primary content and supplementary learning material in print and digital form *Editing manuscripts *Visualising and guiding graphic artists to create the student friendly books *Researching and implementing ideas for the editorial *Editing and proof-reading content *Reviewing acquired content *Ensuring compliance with local and global editorial standards and curriculum frameworks *Validating text for plagiarism and incorrect information *Checking manuscripts to ensure grammatical correctness *Content creation and optimisation from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing. *Each publication employs its own style guide that dictates writing standards, such as tense, voice or the spelling of certain words. Ensured that articles are written in accordance with the style guide. Worked closely with writers, suggesting changes to enhance articles' readability, conciseness and style. Also helped writers research topics and locate and contact sources throughout the development of articles.
Instructional Designer at Mettl, Apr 2015 - Dec 2016 · 1 yr 9 mos, Gurugram, Haryana, India, I have been working here as an Instructional Designer even though the post sounds restrictive, the company that I am presently working for is anything but that. I have worked on various verticals ranging from content creation to editing the content as well as writing a couple of marketing pieces. This company has let me explore not just my skill sets but also given me the platform to get familiar with the nuances of the corporate world.
Executive MBA, Marketing, Indian Institute of Management, Kozhikode
Master of Arts - MA, English Language and Literature/Letters, Savitribai Phule Pune University