Headline

Architecting Growth for the AI Automation Era | LSS Green Belt | MBA ’26

About

I help B2B companies turn AI automation into real business outcomes. Faster pipelines, leaner operations, measurable growth. Currently driving marketing and strategy at Abstrabit Technologies, an AI automation and custom SaaS company incubated at IIM Bangalore. My work spans ICP targeting, founder-led content, outbound strategy, and building the systems that connect the right buyers to the right solution. Before this, I built marketing functions across edtech, media, and startup ecosystems. Always at the intersection of data and narrative. I think about B2B growth, AI adoption in mid-market companies, and what it actually takes to build a marketing engine from scratch. Let's connect if that's your world too. Portfolio -> https://supreeth-deena-portfolio.vercel.app/

Location

Bengaluru

AI stack

aistudio

claude

gemini

n8n

notion

openai

Work experience

Growth and Strategy at KronosX AI, Aug 2026 - Present · 1 mo, Bengaluru, Karnataka, India

Growth And Strategy at Abstrabit Technologies, Mar 2026 - Aug 2026 · 5 mo, Bengaluru

Founder at Mellora, Jun 2025 - Jan 2026 · 8 mos, Bengaluru, Karnataka, India, At Mellora, we are passionate about bringing the purest, medicinal-grade organic honey straight from the lush landscapes of India to your table. Founded with a mission to promote sustainable farming, bee conservation, and holistic wellness, Mellora is more than a honey brand — it’s a commitment to health, nature, and community. Our Mission To deliver authentic, unprocessed organic honey and value-added natural products while fostering sustainable agriculture and supporting local ecosystems. Our Vision To expand into a diversified agri-retail and wholesale portfolio that champions environmental stewardship and wellness.

Social Media Executive at Analytics India Magazine, Sep 2023 - Aug 2024 · 1 yr, Bengaluru, Karnataka, India, - Developed, implemented, and managed the company’s comprehensive social media strategy. - Actively managed social media channels of three individual verticals of the company and increased their KPI’s by an average of 50% - Defined and tracked key performance indicators (KPIs) to measure social media campaign effectiveness. - Oversaw and curated engaging social media content, collaborating closely with copywriters and designers. - Employed social media marketing tools such as Hootsuite for efficient campaign management. - Stayed abreast of industry trends, incorporating the latest best practices and technologies. - Collaborated seamlessly with cross-functional teams. - Monitored SEO and user engagement, providing actionable insights for content optimisation. - Designed captivating digital content using Canva to enhance brand presence and engagement. - Served as the point of contact (POC) for all social media efforts for the Bhasha Techathon, organized by MachineHack in collaboration with Google Cloud and Bhashini. - Managed the company's WhatsApp and Telegram channels, actively engaging the community with various activities and updates.

Digital Marketing at Graphy Inc., Apr 2023 - Sep 2023 · 6 mos, Bengaluru, Karnataka, India, - Successfully executed impactful email campaigns to amplify company reach and impact - Collaborated with partners to promote Graphy's services through strategic affiliate marketing initiatives - Identified and negotiated partnerships with potential affiliates, effectively driving traffic and conversions - Tracked and analyzed performance of affiliate collaborations, making data-driven decisions to optimize results - Crafted compelling influencer marketing campaigns, leveraging social media to engage and promote Graphy's offerings - Developed a comprehensive understanding of digital marketing practices across various channels - Created and optimized campaigns on social media platforms, search engines, and through content marketing - Utilized data analysis to measure campaign effectiveness and make data-driven decisions to optimize results - Honed skills in affiliate marketing, influencer marketing, and digital marketing through practical application at Graphy by Unacademy - Expanded company's reach through successful email campaigns, contributing to enhanced brand awareness and growth

Education

Master of Business Administration - MBA, Business Analytics & Marketing, Kristu Jayanti University

Bachelor of Arts - BA, Political Science, Economics and Journalism, Reva University