---
title: "Sunitha Merlin - Associate Product Manager in Greater Bengaluru Area | Tal"
description: "Meet Sunitha Merlin, Product Manager | Building AI-powered products that solve real customer problems | Tech & Product Strategy based in Greater Bengaluru Area. AI stack includes claude code, codex, and Canva Magic Studio."
image: "https://tal.club/meet/sunitha-sunder/share-image"
---

# Sunitha Merlin on Tal

## Headline

Product Manager \| Building AI\-powered products that solve real customer problems \| Tech & Product Strategy

## About

As an Associate Product Manager at Justdial with over four years of experience, I specialize in AI\-powered customer service and automation products\. My expertise lies in product road mapping, designing AI\-driven conversational flows, and developing live chat support solutions to enhance customer experience and operational efficiency\. Collaborating closely with cross\-functional teams, I focus on defining product metrics and integrating analytics to drive performance improvements in key areas like response time and resolution rates\. My commitment is to deliver impactful solutions that align with organizational goals and delight users\.

## Location

Greater Bengaluru Area

## AI stack

claude code

codex

Canva Magic Studio

ChatGPT

## Work experience

Associate Product Manager at Justdial, Jul 2022 \- Present · 4 yrs 4 mos, Bangalore Urban, \-Owned product strategy, roadmap and end\-to\-end execution for Customer Service and AI\-powered support products, from discovery and PRDs through development, UAT and production rollout\. \-Designed AI\-driven conversational flows covering intent detection, complaint diagnosis, knowledge retrieval, self\-service resolution and live\-agent escalation\. \-Built a live chat support solution, integrating chatbot, agent assistance, ticketing, disposition and analytics workflows\. \-Defined product metrics and analytics across FCR, response time, chat concurrency, agent productivity, resolution rate and chat\-to\-call conversion\. \-Partnered with engineering, QA, operations and business teams to define APIs, business logic, data flows and security controls for customer\-facing products\.

Co\-Founder at Masaala Hut, Nov 2024 \- Oct 2026 · 2 yrs, Bengaluru

Product at eka\.care, Dec 2021 \- Jul 2022 · 8 mos, Bangalore Urban, 1\. Analyzed CTA click\-through rates and user engagement patterns to identify friction points and inform product decisions\. 2\. Gathered real\-time user feedback and behavioral insights to prioritize improvements across the app and its features\. 3\. Translated user insights into product enhancements, user flows, and wireframes, collaborating with stakeholders to improve the overall experience\. 4\. Used product analytics and qualitative feedback to validate feature decisions and drive iterative improvements\.

Technical Specialist at IBM, Feb 2019 \- Dec 2021 · 2 yrs 11 mos, India

Front\-End Developer, Intern at ibibo Group, Dec 2017 \- May 2018 · 6 mos, Bangalore, india

## Education

Master of Computer Applications \- MCA, Computer Science, Mount Carmel College, Palace Rd, Bengaluru

BCA, IT, Reva University

[View the original profile](https://tal.club/meet/sunitha-sunder)

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