Sunil Sharma
Leading Credit Card experience at POP
Bangalore Urban
4+ years of work experience
Nov 20259 moPresent
Bangalore Urban, Karnataka, India
Key Contributions
• Built POP's design system in 3 months to unify patterns across a rapidly evolving product; adopted as the daily default by a 5-designer team.
• Reworked POP's UPI experience end to end, simplifying key payment journeys while establishing a consistent interaction model across Credit Card and Shop.
• Designed the credit card acquisition site for performance campaigns, lifting signup conversion and bringing CAC down.
• Led design across acquisition, activation, payments and retention, shipping fraud prevention, onboarding, POPcoin education, POPcard referral, education fees and user-level payment history.
• Work with AI in the loop rather than around it, using Claude and Cursor to get from idea to a running prototype faster.
Aug 20253 mosOct 2025
Bangalore Urban, Karnataka, India
- Designed and optimized the Merchant Dashboard, used by 26K+ active merchants to manage transactions.
- Role ended when Simpl had to lay off everyone after RBI’s new rules.
Jul 20241 yr 1 moJul 2025
Bengaluru, Karnataka, India
- Collaborated with stakeholders to enhance the Loan Repayment feature, leading to a ~36% increase in loan payments and driving higher revenue for the business.
- Optimized the post-payment success flow, resulting in a 122.37% boost in click-through rate (CTR) and approximately 30% improvement in conversion.
- Enhanced the top funnel of the "Refer and Earn" program, achieving a ~110% increase in CTR.
- Redesigned the Credit Insight Flow, improving account visibility by ~20% and increasing user actions by ~50%.
Nov 20221 yr 7 mosMay 2024
Bengaluru, Karnataka, India
- Designed and launched DRIPs in just 24 days, which rapidly gained 1.9 million users with an CAC of INR 3. It resulted in 70,000 subscriptions sold, contributing INR 44 lakh in revenue.
- Designed “College Central (Feed)” - a closed college anonymous community feature, It is now active in over 60 colleges with a user base exceeding 160,000.
- Designed a waitlist for academic resources, which achieved a conversion rate of 27%. This successful waitlist launch enabled us to roll out the full-fledged feature to users
Jun 20226 mosNov 2022
Bengaluru, Karnataka, India
- Collaborated with founders to design a cryptocurrency investment platform from scratch. (Unfortunately, the product was not released due to the downturn in the crypto market in 2022)
Sunil’s AI Stack
Education
Bachelor of Technology - BTech, Mechanical Engineering
Maharaja Agrasen Institute Of Technology, Delhi
20194 yrs2023
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