Headline

Product Manager | Consumer AI products | Took D1 retention 15% → 28% | Shipped at 1M+ user scale | 2x Founder

About

I am a product manager who has spent the last four years building consumer products in AI, EdTech, FinTech and health, from zero to one and up to launches serving over a million users. I care less about shipping features and more about moving business metrics. Most of my work has been figuring out which one thing to change so the numbers actually move. Some of what that has looked like: • Repositioned a product from AI-first to teacher-led and took D1 retention from 15% to 28% in six weeks • Built a creator-led PLG sharing loop that grew WAU to 259 with 70% retention in the core cohort • Ran monetisation experiments on entry-fee tournaments and gated quizzes to test willingness to pay before building • Shipped features on a consumer app that crossed 1M downloads in under 24 hours What I bring that most PMs do not is a founder's comfort with ambiguity. I have run customer interviews, written the SQL, built the agentic pipeline, priced the product, and sold it. I am not precious about which part of the stack I am in. Recently, I have been building AI-native products and agentic workflows using LLMs, MCP, RAG and local models. I am interested in what happens to product strategy when the interface stops being a screen. Recent product work you can read: https://sunil-pm-portfolio.netlify.app/ Plum Personal, growing ARPU and CLTV for a B2B insurance platform: https://sunil-pm-portfolio.netlify.app/case-studies/plum-personal HabitOS, a growth decision system for Cult.fit: https://sunil-pm-portfolio.netlify.app/case-studies/nanonets-onboarding I am currently looking for a product role where I can own a consumer surface end-to-end. If you are hiring, or if you are a PM in consumer AI and open to a 15-minute conversation, my inbox is open.

Location

Bengaluru

AI stack

claude code

hermes agent

lovable

Agno

Granola

OpenAI Agents SDK

Work experience

Founder & Product Lead at Triveni, May 2025 - Present · 1 yr 4 mos, Karnataka, India, Triveni is a "YouTube for Quizzes" product for school students. Built with a team of three. • Led strategic pivot from AI-first to Teacher-Led trust model, improving D1 retention from 15% to 28% within 6 weeks. • Analysed user behaviour via SQL and funnel data to deprecate low-impact AI Notes, refocusing roadmap on Quiz-First core loop. • Designed and launched a creator-led PLG sharing loop that grew weekly active users from 0 to 259 in 4 weeks, with 70% week-4 retention among educators. • Ran monetisation experiments (entry-fee tournaments, gated quizzes), validating Willingness-to-Pay and pricing sensitivity. • Built an agentic AI pipeline (Agno) converting PDFs into structured notes and quizzes, with an eval harness scoring output accuracy before anything reached users. • Defined north-star metrics (Activation to Retention to Creator Output) and aligned execution with unit economics discipline.

Product & UX (Volunteer) at Isha Foundation, Jun 2024 - Mar 2025 · 10 mos, Coimbatore, Tamil Nadu, India, • Built and shipped Flutter features for a consumer app that reached 1M+ downloads in less than 24 hours. • Designed backend traffic kill-switch, preventing cascading failures during extreme concurrency spikes. • Partnered with Product and Design to deliver high-fidelity UX, balancing speed, usability, and reliability under scale. • Acted as a bridge between product intent and engineering execution during high-risk launches

Software Developer, Product & Growth Systems at Yelow, Jan 2023 - Jun 2024 · 1 yr 6 mos, Delhi, India, • Built admin-triggered fallback flows to recover KYC applications during third-party API failures, improving funnel completion rates. • Shipped high-conversion landing page within a 7-day sprint, accelerating PMF experiments. • Led 10+ Banking and KYC integrations supporting a 500-user FinTech pilot, coordinating across vendors and internal teams. • Contributed to API strategy and system design, balancing compliance, reliability, and speed.

Co-Founder at Mignon, Jan 2022 - Aug 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, Mignon is an in-salon booking platform designed to reduce the waiting time of customers in a salon. • Shifted product strategy from feature-driven to Demand-First GTM, improving sales conversations and revenue traction. • Conducted primary user research with 20+ salons to uncover discovery and booking pain points. • Built push-notification and re-engagement experiments, testing PLG loops and repeat usage hypotheses. • Owned end-to-end product discovery, experimentation, and early GTM execution.

Intern at Digital Elf SMART Solutions Pvt. Ltd, Nov 2021 - Jan 2022 · 3 mos, Bangalore Urban, Karnataka, India, • Collaborated with designers and developers to build responsive UI components for a legal services platform using HTML5 and Materialise CSS.

Education

Bachelor of Technology - BTech, Food Science and Technology, University of Horticultural Sciences, Bagalkot

Sainik School, Bijapur

Public links

github: https://github.com/shetty456

leetcode: https://leetcode.com/hanamshettysunil6