---
title: "Sunil Bishnoi - Head of Growth, Marketing & Partnerships in Bengaluru | Tal"
description: "Meet Sunil Bishnoi, Head of Growth, Marketing & Partnerships | Fintech | GTM @ ANQ / Anquantum (Stablecoins · Cross-Border · Tokenisation) | Hands-on Agentic AI based in Bengaluru. AI stack includes antigravity, claude code, and claude."
image: "https://tal.club/meet/sunil-bishnoi/share-image"
---

# Sunil Bishnoi on Tal

## Headline

Head of Growth, Marketing & Partnerships \| Fintech \| GTM @ ANQ / Anquantum \(Stablecoins · Cross\-Border · Tokenisation\) \| Hands\-on Agentic AI

## About

I build fintech brands from zero owning growth, marketing, and distribution end\-to\-end\. At ANQ, I scaled prepaid & credit card products to 4\.5M\+ registered users by orchestrating 200\+ influencer campaigns, LinkedIn thought leadership, ASO/SEO, lifecycle nudges and 100\+ campus/corporate activations \. I've managed marketing budgets with strict CAC/LTV guardrails, led GTM for 5\+ product launches \(Cards, Loans, FDs, Tokenisation\) and managed agencies/freelancers while mentoring junior marketers\. I bridge strategy and execution: I write the briefs, review creatives, track cohorts, and optimize funnels\. Hands\-on, data\-driven, and comfortable owning both the boardroom narrative and the on\-ground rollout\. Core muscle: Integrated marketing • Creator/influencer partnerships • Performance & organic growth • Budget/ROI ownership • GTM for new products • B2B/B2C fintech Open to connecting on Growth, Marketing, or GTM leadership roles in fintech, payments, or Web3\.

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

codex

gemini

ChatGPT

## Work experience

Head of Growth, Marketing & Partnerships at ANQ \- India's most rewarding Experience\!, Nov 2022 \- Jun 2026 · 3 yrs 8 mos, Bengaluru, Growth & Marketing Leadership: Owned end\-to\-end growth strategy for ANQ Prepaid Card & ANQ\-YBL Co\-Branded Credit Card: orchestrated 200\+ influencer campaigns \(YouTube/Instagram\), performance ads \(Google/FB\), ASO/SEO and lifecycle SMS/push driving 50% of acquisitions through organic/referral/paid mix\. Managed marketing budget across performance, influencer, content, and events; built dashboards tracking CAC, LTV, channel mix, and campaign ROI\. Led GTM marketing for 5 product launches \(NCMC, Loans, FDs, Tokenised Assets, Cross\-border\): developed partner enablement decks, co\-branded landing pages, webinar series, and sales playbooks\. Brand, Content & Community Managed PR for ANQ Prepaid Card, ANQ\-YBL Credit Card, and ANQ\-Polygon partnership launches secured coverage in fintech/tech media and built LinkedIn thought leadership for B2B tokenisation narratives\. Led 100\+ college and corporate activations across 3 years managed sponsorship strategy, on\-ground branding, and post\-event nurture flows\. Developed marketing collaterals for events, sales enablement, and multi\-channel campaigns; managed a rotating pool of freelance creators, video editors, copywriters, and ASO/SEO specialists\. Strategic Partnerships & Distribution Structured banking/NBFC partnerships and B2B2C distribution channels for cards, loans and FDs negotiated commercial terms, led API integration scoping, and drove partner\-led acquisition programs\. Commercialized US/CA/EU → India cross\-border corridors \(\~$2M/month\) through 3 institutional partners; led regulatory sandbox engagement \(Praxis/RWA\) for RWA tokenisation with Gulf counterparties\.

National Sales Manager at RedCarpetUp\.com, Jan 2018 \- Oct 2022 · 4 yrs 10 mos, Greater Delhi Area, Grew into P&L ownership across sales, operations, lifecycle, and collections for the consumer lending book — partnering with product, credit, and engineering leadership on one of the company's most material business lines\. P&L & growth Owned end\-to\-end P&L loan book growth, portfolio health, unit economics through both high\-growth and stressed market cycles\. Scaled card issuance 4K → 18K/month in 12 months via a rebuilt national GTM and a 100\+ person regional leadership org\. Expanded TAM beyond student lending into salaried and white\-collar segments, de\-risking portfolio concentration\. Opened 7 new markets across central and southern India \(Mumbai, Pune, Chennai, Hyderabad, Vizag, Bhopal, Indore\); authored the playbook later scaled nationally\. Cut CAC 60% \(₹750 → <₹300\) via affiliate, referral, gamification, and inside\-sales channel design\. Operations, CX & lifecycle Architected the CX stack with chat/email automation lower escalations, reduced headcount, improved CSAT\. Built lifecycle & retention from zero SMS/IVR/email journeys lifting retention efficiency >25% and extending LTV\. Team Built leadership benches from 40\+ city managers/TSMs in the expansion phase to 100\+ leaders across the national org; training and review cadences that consistently doubled regional output\.

Building Sales at Certination Solution and Services, Nov 2016 \- Nov 2017 · 1 yr 1 mo, Delhi, India, Built Certination's first structured nationwide sales organisation for an ERP & training SaaS product \- hiring, training, and leading 20\+ sales executives across 5\+ cities\. Developed go\-to\-market strategy through academic and enterprise partnerships; opened new edtech verticals; consistently delivered monthly and quarterly targets\.

Territory Sales Manager at Practo, Aug 2015 \- Nov 2016 · 1 yr 4 mos, Greater Surat Area, Drove healthcare SaaS adoption across Surat, South Gujarat, and Kutch\- acquired doctors and clinics; Managed acquisition through upsell and retention; mentored junior sales officers; Authored regional playbooks later used by peer territories\.

## Education

Post Graduate Certificate Programme in Global Senior Executive Leadership, Indian Institute of Management Nagpur

B\.Tech \+ MBA, Marketing/Marketing Management, General, Lovely Professional University

[View the original profile](https://tal.club/meet/sunil-bishnoi)

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