Headline

Head of Growth, Marketing & Partnerships | Fintech | GTM @ ANQ / Anquantum (Stablecoins · Cross-Border · Tokenisation) | Hands-on Agentic AI

About

I build fintech brands from zero owning growth, marketing, and distribution end-to-end. At ANQ, I scaled prepaid & credit card products to 4.5M+ registered users by orchestrating 200+ influencer campaigns, LinkedIn thought leadership, ASO/SEO, lifecycle nudges and 100+ campus/corporate activations . I've managed marketing budgets with strict CAC/LTV guardrails, led GTM for 5+ product launches (Cards, Loans, FDs, Tokenisation) and managed agencies/freelancers while mentoring junior marketers. I bridge strategy and execution: I write the briefs, review creatives, track cohorts, and optimize funnels. Hands-on, data-driven, and comfortable owning both the boardroom narrative and the on-ground rollout. Core muscle: Integrated marketing • Creator/influencer partnerships • Performance & organic growth • Budget/ROI ownership • GTM for new products • B2B/B2C fintech Open to connecting on Growth, Marketing, or GTM leadership roles in fintech, payments, or Web3.

Location

Bengaluru

AI stack

antigravity

claude code

claude

codex

gemini

ChatGPT

Work experience

Head of Growth, Marketing & Partnerships at ANQ - India's most rewarding Experience!, Nov 2022 - Jun 2026 · 3 yrs 8 mos, Bengaluru, Growth & Marketing Leadership: Owned end-to-end growth strategy for ANQ Prepaid Card & ANQ-YBL Co-Branded Credit Card: orchestrated 200+ influencer campaigns (YouTube/Instagram), performance ads (Google/FB), ASO/SEO and lifecycle SMS/push driving 50% of acquisitions through organic/referral/paid mix. Managed marketing budget across performance, influencer, content, and events; built dashboards tracking CAC, LTV, channel mix, and campaign ROI. Led GTM marketing for 5 product launches (NCMC, Loans, FDs, Tokenised Assets, Cross-border): developed partner enablement decks, co-branded landing pages, webinar series, and sales playbooks. Brand, Content & Community Managed PR for ANQ Prepaid Card, ANQ-YBL Credit Card, and ANQ-Polygon partnership launches secured coverage in fintech/tech media and built LinkedIn thought leadership for B2B tokenisation narratives. Led 100+ college and corporate activations across 3 years managed sponsorship strategy, on-ground branding, and post-event nurture flows. Developed marketing collaterals for events, sales enablement, and multi-channel campaigns; managed a rotating pool of freelance creators, video editors, copywriters, and ASO/SEO specialists. Strategic Partnerships & Distribution Structured banking/NBFC partnerships and B2B2C distribution channels for cards, loans and FDs negotiated commercial terms, led API integration scoping, and drove partner-led acquisition programs. Commercialized US/CA/EU → India cross-border corridors (~$2M/month) through 3 institutional partners; led regulatory sandbox engagement (Praxis/RWA) for RWA tokenisation with Gulf counterparties.

National Sales Manager at RedCarpetUp.com, Jan 2018 - Oct 2022 · 4 yrs 10 mos, Greater Delhi Area, Grew into P&L ownership across sales, operations, lifecycle, and collections for the consumer lending book — partnering with product, credit, and engineering leadership on one of the company's most material business lines. P&L & growth Owned end-to-end P&L loan book growth, portfolio health, unit economics through both high-growth and stressed market cycles. Scaled card issuance 4K → 18K/month in 12 months via a rebuilt national GTM and a 100+ person regional leadership org. Expanded TAM beyond student lending into salaried and white-collar segments, de-risking portfolio concentration. Opened 7 new markets across central and southern India (Mumbai, Pune, Chennai, Hyderabad, Vizag, Bhopal, Indore); authored the playbook later scaled nationally. Cut CAC 60% (₹750 → <₹300) via affiliate, referral, gamification, and inside-sales channel design. Operations, CX & lifecycle Architected the CX stack with chat/email automation lower escalations, reduced headcount, improved CSAT. Built lifecycle & retention from zero SMS/IVR/email journeys lifting retention efficiency >25% and extending LTV. Team Built leadership benches from 40+ city managers/TSMs in the expansion phase to 100+ leaders across the national org; training and review cadences that consistently doubled regional output.

Building Sales at Certination Solution and Services, Nov 2016 - Nov 2017 · 1 yr 1 mo, Delhi, India, Built Certination's first structured nationwide sales organisation for an ERP & training SaaS product - hiring, training, and leading 20+ sales executives across 5+ cities. Developed go-to-market strategy through academic and enterprise partnerships; opened new edtech verticals; consistently delivered monthly and quarterly targets.

Territory Sales Manager at Practo, Aug 2015 - Nov 2016 · 1 yr 4 mos, Greater Surat Area, Drove healthcare SaaS adoption across Surat, South Gujarat, and Kutch- acquired doctors and clinics; Managed acquisition through upsell and retention; mentored junior sales officers; Authored regional playbooks later used by peer territories.

Education

Post Graduate Certificate Programme in Global Senior Executive Leadership, Indian Institute of Management Nagpur

B.Tech + MBA, Marketing/Marketing Management, General, Lovely Professional University