Sundar Raj Selvanathan profile photo 2 on Tal
Sundar Raj Selvanathan profile photo 1 on Tal
Sundar Raj Selvanathan profile photo 2 on Tal
Sundar Raj Selvanathan profile photo 1 on Tal

Sundar Raj Selvanathan

Lead Product Designer | AI-Native Designer & Builder | B2B SaaS, Mobile & Design Systems | Ex-Freshworks & Zoho

Chennai

9+ years of work experience

AlgoSoftware
Jun 20263 mosAug 2026

Chennai

Industry-First Tracker & HUD: Driving the 0-1 strategy for an integrated desktop Poker Tracker combining live game tracking with deep GTO analysis Team Handover & Mentorship: Actively managing workflow handovers and mentoring junior design talent to ensure design system and foundational continuity.
Jun 20251 yr 1 moJun 2026

Chennai

Responsive Engine: Migrated the entire app pages from a fixed layout to a fully responsive engine across Mobile, Tablet, and Desktop in 3.5 weeks. Codebase Modernisation & AI Execution: Replaced 1100+ hardcoded values with design tokens and leveraged AI-driven development (Cursor) to generate and ship production-ready frontend UI, entirely eliminating traditional design handoffs. First-Time UX: Simplified the signup flow and introduced social sign-ins, unblocking a segment of users who were unable to register through the previous flow. Design System from Scratch: Built the entire design system in Figma from the ground up. Foundations, typography, layout grids, and advanced components, enabling the team to build new features faster with standardized, reusable parts.
Keka HR
Jun 20231 yr 5 mosOct 2024

Hyderabad, Telangana, India

Rewards & Recognition (0 to 1): Architected a multi-persona system for Nominators, Panellists, and HR Admins to handle complex peer-to-peer appreciation workflows. Keka Hire (ATS) for Mobile: Translated dense recruitment workflows into a high-utility mobile experience for hiring managers to track and move candidates on the go. Keka Kiosk (0 to 1): Designed a simplified interface for blue-collar employees to manage attendance and HR tasks without a dedicated desk. Social Engagement Platform: Architected the "Keka Wall" for mobile to drive employee engagement and improve internal communication across organisations. Team Scaling & Leadership: Successfully scaled the design team by hiring 4 product designers and established a hands-on mentoring culture through real-work reviews and career guidance
Freshworks
Apr 20203 yrs 3 mosJun 2023

Chennai, Tamil Nadu

Mobile Product Lead: Directed the design strategy for the entire mobile product suite (Freshdesk, FSM, Freshchat, Freshchat SDK, and Freshcaller) within the Support Business Unit, ensuring a cohesive experience for thousands of enterprise users. Conversational AI Strategy: Architected the mobile-native interaction framework for the Freshchat AI Bot Builder, enabling 300+ enterprise clients to scale automated workflows from web to mobile with 100% functional parity. Engineering Quality & Design Culture: Mentored junior designers and led "Self-VQA" workshops for developers to bridge the gap between design and code, significantly reducing implementation errors and accelerating release cycles. Enterprise Call-Handling Systems: Engineered a critical call-parking and transfer solution adopted by 65+ major enterprise accounts to manage high-volume contact center operations on mobile.
Freshworks
Apr 20191 yrMar 2020

Chennai Area, India

The 4.6-Star App Turnaround: Led the Freshdesk mobile redesign by engineering a native, in-app feedback system that allowed for real-time iteration on user pain points, moving the rating from 1.2 to 4.6 stars on iOS and Android. Software for Field Technicians: Designed a mobile application from scratch (0 to 1) to help repair personnel and field technicians manage their daily schedules and service tasks while on the road. Design Standardization: Established standardized mobile design patterns for the Freshdesk and Freshdesk FSM applications to ensure visual and functional consistency.
Zoho Corporation
Nov 20171 y 5 moApr 2019

Chennai

Apr 20161 y 7 moNov 2017

Chennai

Sundar’s AI Stack

antigravity
antigravity
claude code
claude code
cursor
cursor
gemini
gemini
ChatGPT
ChatGPT
Wispr Flow
Wispr Flow

Education

Anna university

Bachelor’s Degree, Information Technology

Anna university

20114 yrs2015

12th, Maths and Biology

A.K.T Metric Hr. Sec. School

20101 yr2011

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Headline

Lead Product Designer | AI-Native Designer & Builder | B2B SaaS, Mobile & Design Systems | Ex-Freshworks & Zoho

About

Lead Product Designer with 10 years of experience, specialising in high-complexity HRMS, SaaS, and analytics across web and mobile. I own the design from 0 to 1 strategy to production, including vibecoding frontend directly over the past few months. At Zoho, Freshworks, and Keka, I've focused on design that moves numbers: raised an app store rating from 1.2 to 4.6, launched a company's first revenue-generating product, and built design systems that cut handoff friction significantly. I scale design teams hands-on, reviewing real work, establishing process, and mentoring designers who ship with confidence. I'm equally comfortable owning a product roadmap or being the most opinionated person in a Figma file.

Location

Chennai

AI stack

antigravity

claude code

cursor

gemini

ChatGPT

Wispr Flow

Work experience

Lead Product Designer at AlgoSoftware, Jun 2026 - Aug 2026 · 3 mos, Chennai, Industry-First Tracker & HUD: Driving the 0-1 strategy for an integrated desktop Poker Tracker combining live game tracking with deep GTO analysis Team Handover & Mentorship: Actively managing workflow handovers and mentoring junior design talent to ensure design system and foundational continuity.

Lead Product Designer at Flop Hero (Indian Subsidiary of AlgoSoftware), Jun 2025 - Jun 2026 · 1 yr 1 mo, Chennai, Responsive Engine: Migrated the entire app pages from a fixed layout to a fully responsive engine across Mobile, Tablet, and Desktop in 3.5 weeks. Codebase Modernisation & AI Execution: Replaced 1100+ hardcoded values with design tokens and leveraged AI-driven development (Cursor) to generate and ship production-ready frontend UI, entirely eliminating traditional design handoffs. First-Time UX: Simplified the signup flow and introduced social sign-ins, unblocking a segment of users who were unable to register through the previous flow. Design System from Scratch: Built the entire design system in Figma from the ground up. Foundations, typography, layout grids, and advanced components, enabling the team to build new features faster with standardized, reusable parts.

Senior Product Designer at Keka HR, Jun 2023 - Oct 2024 · 1 yr 5 mos, Hyderabad, Telangana, India, Rewards & Recognition (0 to 1): Architected a multi-persona system for Nominators, Panellists, and HR Admins to handle complex peer-to-peer appreciation workflows. Keka Hire (ATS) for Mobile: Translated dense recruitment workflows into a high-utility mobile experience for hiring managers to track and move candidates on the go. Keka Kiosk (0 to 1): Designed a simplified interface for blue-collar employees to manage attendance and HR tasks without a dedicated desk. Social Engagement Platform: Architected the "Keka Wall" for mobile to drive employee engagement and improve internal communication across organisations. Team Scaling & Leadership: Successfully scaled the design team by hiring 4 product designers and established a hands-on mentoring culture through real-work reviews and career guidance

Senior Product Designer at Freshworks, Apr 2020 - Jun 2023 · 3 yrs 3 mos, Chennai, Tamil Nadu, Mobile Product Lead: Directed the design strategy for the entire mobile product suite (Freshdesk, FSM, Freshchat, Freshchat SDK, and Freshcaller) within the Support Business Unit, ensuring a cohesive experience for thousands of enterprise users. Conversational AI Strategy: Architected the mobile-native interaction framework for the Freshchat AI Bot Builder, enabling 300+ enterprise clients to scale automated workflows from web to mobile with 100% functional parity. Engineering Quality & Design Culture: Mentored junior designers and led "Self-VQA" workshops for developers to bridge the gap between design and code, significantly reducing implementation errors and accelerating release cycles. Enterprise Call-Handling Systems: Engineered a critical call-parking and transfer solution adopted by 65+ major enterprise accounts to manage high-volume contact center operations on mobile.

Product Designer at Freshworks, Apr 2019 - Mar 2020 · 1 yr, Chennai Area, India, The 4.6-Star App Turnaround: Led the Freshdesk mobile redesign by engineering a native, in-app feedback system that allowed for real-time iteration on user pain points, moving the rating from 1.2 to 4.6 stars on iOS and Android. Software for Field Technicians: Designed a mobile application from scratch (0 to 1) to help repair personnel and field technicians manage their daily schedules and service tasks while on the road. Design Standardization: Established standardized mobile design patterns for the Freshdesk and Freshdesk FSM applications to ensure visual and functional consistency.

UI Designer at Zoho Corporation, Nov 2017 - Apr 2019 · 1 y 5 mo, Chennai

UX/UI Designer at Minveli Software Solutions, Apr 2016 - Nov 2017 · 1 y 7 mo, Chennai

Education

Bachelor’s Degree, Information Technology, Anna university

12th, Maths and Biology, A.K.T Metric Hr. Sec. School

Public links

dribbble.com: https://dribbble.com/sundarrajs

sundarrajs.in: https://sundarrajs.in/