Headline

Marketing Manager at Mosadad

Location

Bengaluru

AI stack

claude

cursor

elevenlabs

gemini

lovable

meta

Work experience

Marketing Manager at Mosadad, Mar 2026 - Present · 9 mos, Bengaluru, Karnataka, India, - Own GTM strategy, positioning and messaging for a UAE-based B2B insurtech platform digitizing motor insurance recovery. - Drive insurer acquisition and pipeline generation through account-based marketing, LinkedIn campaigns, targeted outbound and strategic industry outreach. - Build and execute automated email nurture journeys across prospect stages to improve engagement and support movement from awareness to sales conversations. - Develop GTM assets including case studies, product narratives, landing-page messaging, pitch decks and industry content supporting enterprise acquisition. - Build Mosadad's organic LinkedIn and executive thought-leadership engine from 0→1 to establish credibility with insurers, regulators and industry stakeholders. - Create industry-focused blogs, case studies, sales enablement content, and marketing collateral to strengthen brand authority and support business development.

Manager: Digital Marketing at Pioneer Investcorp, May 2023 - Jun 2025 · 2 yrs 2 mos, Mumbai, Maharashtra, India, - Owned integrated marketing across PINC Wealth and PINC Insurance, spanning positioning, acquisition campaigns, lifecycle communication and digital customer journeys. - Built integrated email, WhatsApp, social and content campaigns supporting customer acquisition, engagement and retention. - Developed high-intent investment campaigns supporting in investments across Smallcase and Portfolio Management offerings. - Grew LinkedIn and built Twitter organically from 0 to 2,850+ followers, strengthening organic acquisition and brand discovery. - Partnered with business teams on website redesign and messaging to improve customer experience and alignment with commercial objectives.

Manager: Digital Marketing at PINC Insurance, May 2023 - Jun 2025 · 2 yrs 2 mos, Mumbai, Maharashtra, India

Marketing Lead at Loopie (then Jollee), Oct 2022 - May 2023 · 8 mos, Gurugram, Haryana, India, - Creating marketing strategy, execution plan and managing the overall marketing budget and campaigns across social, influencers, google (search, display, app installs), and meta (app installs, traffic, and conversion) - Closely tracking business through all channels, creating customer communication & retention strategies (whatsapp, SMS, PNs, web push) and acquiring new customers - Crafting beautiful and enriching content for social media platforms (Instagram, LinkedIn, and YouTube) to increase brand awareness, build brand personality and generate business.

Digital Marketing Manager at Livlong, Apr 2021 - Jul 2022 · 1 yr 4 mos, - Solely responsible for handling social media accounts, designing content calendars with respect to the analysis of reach - Creating & publishing engaging content for social accounts and community according to SEO - Organizing social media campaigns, B2B Collaborations, and Facebook & LinkedIn Ads for lead generation -Strategizing the branding, marketing & promotional activities, and brand launch of Livlong: Brand by IIFL - Ideating user experience for the website, landing pages, and application designs

Education

PGDM, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Arts - BA, English Language and Literature, Bharati Vidyapeeth

Public links

sunainayadav27.github.io: https://sunainayadav27.github.io/