---
title: "Sumukh S V - Category Manager Growth & Revenue in Bengaluru | Tal"
description: "Meet Sumukh S V, Category & Growth Manager | EdTech & D2C | Built 0→1 Coding Category to High Revenue | P&L | GTM Strategy | Cross-functional Leadership based in Bengaluru. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/sumukh-s-v/share-image"
---

# Sumukh S V on Tal

## Headline

Category & Growth Manager \| EdTech & D2C \| Built 0→1 Coding Category to High Revenue \| P&L \| GTM Strategy \| Cross\-functional Leadership

## About

A problem well\-stated is a problem half\-solved\! I build categories from zero and scale them to meaningful revenue\. Over 7 years across EdTech, D2C, and fitness, I've owned P&L, led GTM strategy, and worked directly with founders at Entri, Newton School, BitClass, BYJU'S, Curefit, and Decathlon\. My most defining work: building Entri's coding vertical from scratch to ₹3Cr\+ in cumulative revenue — through influencer\-led acquisition, curriculum strategy, pricing, and cross\-functional execution\. What I bring to any organisation? ↳ Category P&L ownership — from ideation to revenue targets ↳ GTM & launch strategy — organic acquisition, influencer marketing, community growth ↳ Cross\-functional leadership — working across product, content, sales, and ops teams ↳ Data\-driven iteration — optimising funnels, cohorts, and conversion at every stage Before business, I was a national\-level competitive swimmer — which shaped how I operate under pressure, analyse competition, and commit to long\-term goals\. If you're looking for someone who can take ownership, navigate ambiguity, and build something from the ground up — let's connect\.

## Location

Bengaluru

## AI stack

opencode

claudecode

## Work experience

Category Manager Growth & Revenue at Entri, Mar 2024 \- Mar 2026 · 2 yrs 1 mo, Bengaluru, • Built Entri's coding category from 0→1, scaling to ₹3Cr\+ in cumulative revenue across Telugu and vernacular markets • Owned end\-to\-end category P&L — including curriculum curation, pricing strategy, launch planning, and revenue targets • Designed and executed GTM strategy combining influencer marketing, organic SEO, and community acquisition • Led cross\-functional coordination across product, content, and tech teams to launch and iterate on new cohorts • Drove category growth through data\-led funnel optimisation — monitoring CPL, conversion rates, and cohort performance

Category Manager at Newton School, Oct 2022 \- Dec 2023 · 1 yr 3 mos, Bengaluru, • Owned and scaled a YouTube\-led acquisition engine across 25\+ branded channels, driving high\-volume MQL generation at low CPL • Onboarded and managed 200\+ influencers across categories, overseeing ROI tracking and campaign performance • Led influencer strategy end\-to\-end — identification, contracting, briefing, and performance review • Managed programme delivery for the core marketing team, owning timelines across PR, university events, and product launches

Senior Category Manager at BitClass, Jul 2021 \- Sep 2022 · 1 yr 3 mos, Bengaluru, • Held full P&L ownership for assigned categories — responsible for revenue, margins, and growth targets • Onboarded 100\+ influencers, domain experts, and course sellers; established onboarding processes and SLAs from scratch • Owned curriculum packaging, pricing, and promotional strategy for every course launched under the category • Promoted to Senior Category Manager within 12 months based on business impact and process leadership

BDA at BYJU'S, Jul 2020 \- Jul 2021 · 1 yr 1 mo, Bengaluru, • Consistently exceeded weekly revenue targets; ranked \#2 in ticket\-size closed within the team • Maintained the lowest product return rate in the manager's team, reflecting strong consultative selling and customer fit • Leveraged multilingual ability \(Kannada, Tamil, Telugu, Hindi\) to convert 50%\+ of assigned regional leads • Led a sub\-team of 3 BDAs; took ownership of post\-sales user experience to drive referral closures

Founder & Performance coach at TrainingTime, Apr 2020 \- Jun 2026 · 6 yrs 3 mos, Bengaluru, \- Built and scaled an independent fitness consulting practice to 100\+ clients and ₹10L\+ in revenue — acquired entirely through referral and organic channels \- Designed personalised performance programmes spanning structured training, lifestyle systems, and mindset — with measurable outcomes in athlete performance and body composition \- Operated full P&L independently — client acquisition, programme design, pricing, delivery, and retention — with zero institutional support

## Education

Bachelor of Engineering \- BE, Electronics and Communications Engineering, Govt\. SKSJT Institute

[View the original profile](https://tal.club/meet/sumukh-s-v)

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