Sumukh S V profile photo 1 on Tal

Sumukh S V

Category & Growth Manager | EdTech & D2C | Built 0→1 Coding Category to High Revenue | P&L | GTM Strategy | Cross-functional Leadership

Bengaluru

6+ years of work experience

Entri
Mar 20242 yrs 1 moMar 2026

Bengaluru

• Built Entri's coding category from 0→1, scaling to ₹3Cr+ in cumulative revenue across Telugu and vernacular markets • Owned end-to-end category P&L — including curriculum curation, pricing strategy, launch planning, and revenue targets • Designed and executed GTM strategy combining influencer marketing, organic SEO, and community acquisition • Led cross-functional coordination across product, content, and tech teams to launch and iterate on new cohorts • Drove category growth through data-led funnel optimisation — monitoring CPL, conversion rates, and cohort performance
Newton School
Oct 20221 yr 3 mosDec 2023

Bengaluru

• Owned and scaled a YouTube-led acquisition engine across 25+ branded channels, driving high-volume MQL generation at low CPL • Onboarded and managed 200+ influencers across categories, overseeing ROI tracking and campaign performance • Led influencer strategy end-to-end — identification, contracting, briefing, and performance review • Managed programme delivery for the core marketing team, owning timelines across PR, university events, and product launches
BitClass
Jul 20211 yr 3 mosSep 2022

Bengaluru

• Held full P&L ownership for assigned categories — responsible for revenue, margins, and growth targets • Onboarded 100+ influencers, domain experts, and course sellers; established onboarding processes and SLAs from scratch • Owned curriculum packaging, pricing, and promotional strategy for every course launched under the category • Promoted to Senior Category Manager within 12 months based on business impact and process leadership
BYJU'S
Jul 20201 yr 1 moJul 2021

Bengaluru

• Consistently exceeded weekly revenue targets; ranked #2 in ticket-size closed within the team • Maintained the lowest product return rate in the manager's team, reflecting strong consultative selling and customer fit • Leveraged multilingual ability (Kannada, Tamil, Telugu, Hindi) to convert 50%+ of assigned regional leads • Led a sub-team of 3 BDAs; took ownership of post-sales user experience to drive referral closures
TrainingTime
Apr 20206 yrs 3 mosJun 2026

Bengaluru

- Built and scaled an independent fitness consulting practice to 100+ clients and ₹10L+ in revenue — acquired entirely through referral and organic channels - Designed personalised performance programmes spanning structured training, lifestyle systems, and mindset — with measurable outcomes in athlete performance and body composition - Operated full P&L independently — client acquisition, programme design, pricing, delivery, and retention — with zero institutional support

Sumukh’s AI Stack

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Education

Govt. SKSJT Institute

Bachelor of Engineering - BE, Electronics and Communications Engineering

Govt. SKSJT Institute

20144 yrs2018

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Headline

Category & Growth Manager | EdTech & D2C | Built 0→1 Coding Category to High Revenue | P&L | GTM Strategy | Cross-functional Leadership

About

A problem well-stated is a problem half-solved! I build categories from zero and scale them to meaningful revenue. Over 7 years across EdTech, D2C, and fitness, I've owned P&L, led GTM strategy, and worked directly with founders at Entri, Newton School, BitClass, BYJU'S, Curefit, and Decathlon. My most defining work: building Entri's coding vertical from scratch to ₹3Cr+ in cumulative revenue — through influencer-led acquisition, curriculum strategy, pricing, and cross-functional execution. What I bring to any organisation? ↳ Category P&L ownership — from ideation to revenue targets ↳ GTM & launch strategy — organic acquisition, influencer marketing, community growth ↳ Cross-functional leadership — working across product, content, sales, and ops teams ↳ Data-driven iteration — optimising funnels, cohorts, and conversion at every stage Before business, I was a national-level competitive swimmer — which shaped how I operate under pressure, analyse competition, and commit to long-term goals. If you're looking for someone who can take ownership, navigate ambiguity, and build something from the ground up — let's connect.

Location

Bengaluru

AI stack

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claudecode

Work experience

Category Manager Growth & Revenue at Entri, Mar 2024 - Mar 2026 · 2 yrs 1 mo, Bengaluru, • Built Entri's coding category from 0→1, scaling to ₹3Cr+ in cumulative revenue across Telugu and vernacular markets • Owned end-to-end category P&L — including curriculum curation, pricing strategy, launch planning, and revenue targets • Designed and executed GTM strategy combining influencer marketing, organic SEO, and community acquisition • Led cross-functional coordination across product, content, and tech teams to launch and iterate on new cohorts • Drove category growth through data-led funnel optimisation — monitoring CPL, conversion rates, and cohort performance

Category Manager at Newton School, Oct 2022 - Dec 2023 · 1 yr 3 mos, Bengaluru, • Owned and scaled a YouTube-led acquisition engine across 25+ branded channels, driving high-volume MQL generation at low CPL • Onboarded and managed 200+ influencers across categories, overseeing ROI tracking and campaign performance • Led influencer strategy end-to-end — identification, contracting, briefing, and performance review • Managed programme delivery for the core marketing team, owning timelines across PR, university events, and product launches

Senior Category Manager at BitClass, Jul 2021 - Sep 2022 · 1 yr 3 mos, Bengaluru, • Held full P&L ownership for assigned categories — responsible for revenue, margins, and growth targets • Onboarded 100+ influencers, domain experts, and course sellers; established onboarding processes and SLAs from scratch • Owned curriculum packaging, pricing, and promotional strategy for every course launched under the category • Promoted to Senior Category Manager within 12 months based on business impact and process leadership

BDA at BYJU'S, Jul 2020 - Jul 2021 · 1 yr 1 mo, Bengaluru, • Consistently exceeded weekly revenue targets; ranked #2 in ticket-size closed within the team • Maintained the lowest product return rate in the manager's team, reflecting strong consultative selling and customer fit • Leveraged multilingual ability (Kannada, Tamil, Telugu, Hindi) to convert 50%+ of assigned regional leads • Led a sub-team of 3 BDAs; took ownership of post-sales user experience to drive referral closures

Founder & Performance coach at TrainingTime, Apr 2020 - Jun 2026 · 6 yrs 3 mos, Bengaluru, - Built and scaled an independent fitness consulting practice to 100+ clients and ₹10L+ in revenue — acquired entirely through referral and organic channels - Designed personalised performance programmes spanning structured training, lifestyle systems, and mindset — with measurable outcomes in athlete performance and body composition - Operated full P&L independently — client acquisition, programme design, pricing, delivery, and retention — with zero institutional support

Education

Bachelor of Engineering - BE, Electronics and Communications Engineering, Govt. SKSJT Institute