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Sumon N Chandra

Digital Marketing & Growth Leader | Founder | GTM Leader | D2C Growth | AI & MarTech | Customer Acquisition & Retention | Performance Marketing | 15+ Years

Bengaluru

12+ years of work experience

Dec 20232 yrs 9 mosAug 2026

Bengaluru

Founded and led a digital marketing agency, driving business strategy, revenue growth, P&L, client acquisition, and profitability. Developed and executed integrated digital, performance, brand, and growth marketing strategies across SEM, social, video, CRM, mobile, and emerging channels. Managed multi-million-dollar campaigns and global client portfolios, delivering measurable growth, ROI, and customer acquisition outcomes. Built and led high-performing cross-functional teams, managing strategy, operations, creative, technology, analytics, and client relationships. Leveraged AI, MarTech, automation, analytics, and data-driven insights to improve marketing efficiency, personalization, and campaign performance. Partnered with CXOs and senior stakeholders to translate business objectives into scalable marketing and growth strategies.
Loco
Nov 20194 yrs 1 moNov 2023

Greater Bengaluru Area

Built and scaled Loco from the ground up, contributing to the growth of one of India’s leading live game-streaming platforms built for the Indian gaming community. • Led growth and performance marketing initiatives that helped scale Loco from 0 to 15M+ app downloads, driving user acquisition, engagement and brand growth. • Built and managed the growth engine across user acquisition, performance marketing, retention, engagement and revenue growth using data-driven marketing strategies. • Led a 21-member marketing/growth team, driving strategy, execution, performance and cross-functional collaboration with product, content, creator and business teams. • Developed and executed multi-channel acquisition strategies across SEM, social media, video, influencer/creator marketing, display, CRM, WhatsApp and other digital channels, with a strong focus on ROI and marketing efficiency. • Played a key role in building Loco’s gaming ecosystem, enabling users to watch live gaming streams, follow and engage with top gamers, support creators and become streamers themselves. • Contributed to the development and growth of the broader Loco ecosystem, including Loco Legends and Loco Studio, supporting creator, content and gaming initiatives. • Managed large-scale, multi-million-dollar marketing campaigns and continuously optimized CAC, conversion, engagement and user lifetime value through data and analytics. • Worked closely with gaming creators, content teams and business stakeholders to strengthen Loco’s position within India’s rapidly growing gaming and streaming ecosystem. Key Business Milestone Loco reached a significant milestone in 2024 when UAE-based investment firm Redwood acquired a majority stake in the company in a reported $65M transaction. The investment supported Loco’s next phase of growth and international expansion.
Housejoy
Jan 20181 yr 10 mosOct 2019

Bengaluru Area, India

Responsible for driving Growth and leading Senior Managers to drive Performance, Brand marketing, and Repeat/Retention which includes Home service(Salon@Home, Home Cleaning, Painting, Pest control, Appliances Repair, Plumber, carpenter, electrician etc), Interior Decor, Construction, and Renovation category. *P&L responsibility for the entire B2C operations(includes the strategy, budgeting by city and category etc) *Build a strong trusted relationship with the Sales team and leadership - contributing updates in sales pipeline meetings and supporting revenue-generating initiatives. *Implement new processes and technology to continuously improve our demand generation operations. *Own, design and drive multi-channel lead generation strategy (Inbound, Outbound, Partnerships) and drive key business metrics. ~ Responsible for strategic partnerships and alliances. ~ Category level content plan and marketing. ~ Has been responsible for planning and executing ATL/ BTL campaigns (Radio, Paper, etc) *Responsible for strategizing to prioritizing making things happen along with increasing the awareness of SEO within the company. The main SEO topics I'm currently focusing on are: - SEO KPI framework set up for tracking the right set of KPIs - SEO roadmap to achieve short and long term goals - Proving the value of various SEO properties we've on the site - Build high-performance landing pages with 100% content visibility - The broken-link building method - Backlinks through infographics - Customer rating and review page
Housejoy
Jan 20171 yrDec 2017

Bengaluru Area, India

*Acquire new customers to drive revenue and growth: • Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences. • Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and product teams). • Metrics: Monthly users & app installs, conversion rate (Revenue, New customers). *Drive marketing efficiency by: • Optimizing channels and campaigns for cost and performance managing both the cost of traffic and the cost of acquisition. • Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates. • Metrics: Cost on closer/sale(CAC), cost of customer acquisition/job/order(CPB), cost of traffic(CPT). *Increase repeat customers to drive revenue and growth: • Building effective channels to reach existing customers to drive high repeat business at a low cost (email, notifications, retargeting). • Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats. • Metrics: Repeat revenue & repeat customers. *Develop effective marketing communication by: • Understanding product portfolio and offerings working with category teams. • Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness. • Creating compulsive digital communication which is clutter-breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium. Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high-performance creatives etc. Visualize and build the required analytics dashboards and insight tools (working with the engineering teams).
Housejoy
Jan 20161 yrDec 2016

Bengaluru Area, India

• Build strategies to scale up Housejoy's online presence. • Manage a team of data analysts, social/content specialists, and digital marketing experts. • Own the marketing analytics infrastructure. Closely measure the impact created by each initiative and present weekly results to Marketing and Leadership team • Build online strategies to acquire new customers and retain existing customers through desktop and App. • Manage Re-marketing APP and WEB campaigns. • Manage Push notification and Life cycle engagement campaigns across the platform. • Coordinate with the product team to develop customer focused features on the web and app. • Manage month-on-month marketing budget vs actual. Responsible to build a strong fundamental value to achieve more profitability in terms of ROI.
Feb 20151 yrJan 2016

Bengaluru Area, India

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Mobile app user engagement and acquisition. • Plan and execute mobile app specific campaigns for various customer behavior on app/customer segments. • Monitor the growth of the mobile app - in terms of user acquisition. • Manage push Notification and in-app notifications for android and IOS APP. • Manage In-app Banner and landing page. • Used mobile app analytics and attribution tools like Localytics,MAT-tune, Pushwoosh etc. • Adwords, Facebook, Instagram, and Twitter campaign set up and manage for APP installs. • App Store Optimization for android and ios app. • Affiliate Marketing to increase APP installs. • Manage and Maintain online marketing channels and expenses.
Mar 20141 yrFeb 2015

Bengaluru Area, India

• Drive the strategy and execution of lead nurturing programs • Build a trusted brand and strong presence on social media by crafting a unique compelling brand story • Devise strategies to drive online traffic to the company website. • Track conversion rates and make improvements to the website. • Develop and manage digital marketing campaigns. • Utilize a range of techniques including paid search, SEO etc. • Track performance across paid channels including SEM campaigns on Google adwords with a view of optimizing campaigns for ROI. • Overseen the social media strategy for the company. • Manage online brand and product campaigns to raise brand awareness. • Improve the usability, design, content, and conversion of the company website. • Responsible for planning and budgetary control of all digital marketing. • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Used Google Analytics tool to measure the performance of digital marketing activity and ROI. • Reporting: Create daily, weekly, and monthly reports of the digital marketing efforts. Manage, track and report on the performance of all Digital metrics. • used CRM(Zoho) to assign the lead to the sales team(Lead distribution).

Sumon’s AI Stack

gemini
gemini
grok
grok
meta
meta
openai
openai
Microsoft Copilot
Microsoft Copilot

Education

Sri Venkateswara University

Bachelor of Technology - BTech, Electronics and Communications Engineering

Sri Venkateswara University

20064 yrs2010

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Headline

Digital Marketing & Growth Leader | Founder | GTM Leader | D2C Growth | AI & MarTech | Customer Acquisition & Retention | Performance Marketing | 15+ Years

About

Results-driven Digital Marketing & Growth Leader with 15+ years of experience driving brand growth, customer acquisition, engagement, retention, and revenue across digital and mobile ecosystems. Recognized among the Top 100 Digital Marketing Leaders at the World Marketing Congress in 2019, with a proven track record of building high-growth brands, scaling user acquisition, and delivering measurable business outcomes through data-led marketing strategies. Experienced in leading end-to-end marketing and growth functions, including brand strategy, performance marketing, digital transformation, customer lifecycle management, marketing automation, and revenue optimization. Strong expertise across SEM, paid social, video, programmatic, email, WhatsApp, content, mobile marketing, and emerging digital channels, with a consistent focus on maximizing ROI and marketing efficiency. Adept at leveraging AI-powered marketing tools, generative AI, automation, analytics, and emerging technologies to improve customer insights, accelerate content and campaign development, personalize user experiences, automate workflows, and enhance decision-making. Passionate about integrating AI into marketing strategy to create more agile, efficient, and scalable growth engines. Demonstrated leadership in managing global teams, multi-million-dollar marketing budgets, and complex cross-functional initiatives, partnering closely with senior leadership, product, sales, technology, and business teams. Brings a strong combination of strategic vision, commercial acumen, analytical thinking, and execution excellence, with the ability to translate business objectives into scalable growth strategies. Known for building high-performing teams, fostering a culture of innovation and accountability, and continuously identifying new opportunities for growth, digital transformation, customer experience, and competitive advantage. Committed to staying ahead of evolving AI, MarTech, digital, and consumer trends and translating emerging technologies into tangible business value.

Location

Bengaluru

AI stack

gemini

grok

meta

openai

Microsoft Copilot

Work experience

Co-Founder & CEO at SIPL, Dec 2023 - Aug 2026 · 2 yrs 9 mos, Bengaluru, Founded and led a digital marketing agency, driving business strategy, revenue growth, P&L, client acquisition, and profitability. Developed and executed integrated digital, performance, brand, and growth marketing strategies across SEM, social, video, CRM, mobile, and emerging channels. Managed multi-million-dollar campaigns and global client portfolios, delivering measurable growth, ROI, and customer acquisition outcomes. Built and led high-performing cross-functional teams, managing strategy, operations, creative, technology, analytics, and client relationships. Leveraged AI, MarTech, automation, analytics, and data-driven insights to improve marketing efficiency, personalization, and campaign performance. Partnered with CXOs and senior stakeholders to translate business objectives into scalable marketing and growth strategies.

Vice President of Marketing | Leadership Team at Loco, Nov 2019 - Nov 2023 · 4 yrs 1 mo, Greater Bengaluru Area, Built and scaled Loco from the ground up, contributing to the growth of one of India’s leading live game-streaming platforms built for the Indian gaming community. • Led growth and performance marketing initiatives that helped scale Loco from 0 to 15M+ app downloads, driving user acquisition, engagement and brand growth. • Built and managed the growth engine across user acquisition, performance marketing, retention, engagement and revenue growth using data-driven marketing strategies. • Led a 21-member marketing/growth team, driving strategy, execution, performance and cross-functional collaboration with product, content, creator and business teams. • Developed and executed multi-channel acquisition strategies across SEM, social media, video, influencer/creator marketing, display, CRM, WhatsApp and other digital channels, with a strong focus on ROI and marketing efficiency. • Played a key role in building Loco’s gaming ecosystem, enabling users to watch live gaming streams, follow and engage with top gamers, support creators and become streamers themselves. • Contributed to the development and growth of the broader Loco ecosystem, including Loco Legends and Loco Studio, supporting creator, content and gaming initiatives. • Managed large-scale, multi-million-dollar marketing campaigns and continuously optimized CAC, conversion, engagement and user lifetime value through data and analytics. • Worked closely with gaming creators, content teams and business stakeholders to strengthen Loco’s position within India’s rapidly growing gaming and streaming ecosystem. Key Business Milestone Loco reached a significant milestone in 2024 when UAE-based investment firm Redwood acquired a majority stake in the company in a reported $65M transaction. The investment supported Loco’s next phase of growth and international expansion.

Associate Vice president of Marketing at Housejoy, Jan 2018 - Oct 2019 · 1 yr 10 mos, Bengaluru Area, India, Responsible for driving Growth and leading Senior Managers to drive Performance, Brand marketing, and Repeat/Retention which includes Home service(Salon@Home, Home Cleaning, Painting, Pest control, Appliances Repair, Plumber, carpenter, electrician etc), Interior Decor, Construction, and Renovation category. *P&L responsibility for the entire B2C operations(includes the strategy, budgeting by city and category etc) *Build a strong trusted relationship with the Sales team and leadership - contributing updates in sales pipeline meetings and supporting revenue-generating initiatives. *Implement new processes and technology to continuously improve our demand generation operations. *Own, design and drive multi-channel lead generation strategy (Inbound, Outbound, Partnerships) and drive key business metrics. ~ Responsible for strategic partnerships and alliances. ~ Category level content plan and marketing. ~ Has been responsible for planning and executing ATL/ BTL campaigns (Radio, Paper, etc) *Responsible for strategizing to prioritizing making things happen along with increasing the awareness of SEO within the company. The main SEO topics I'm currently focusing on are: - SEO KPI framework set up for tracking the right set of KPIs - SEO roadmap to achieve short and long term goals - Proving the value of various SEO properties we've on the site - Build high-performance landing pages with 100% content visibility - The broken-link building method - Backlinks through infographics - Customer rating and review page

Head of Digital Marketing at Housejoy, Jan 2017 - Dec 2017 · 1 yr, Bengaluru Area, India, *Acquire new customers to drive revenue and growth: • Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences. • Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and product teams). • Metrics: Monthly users & app installs, conversion rate (Revenue, New customers). *Drive marketing efficiency by: • Optimizing channels and campaigns for cost and performance managing both the cost of traffic and the cost of acquisition. • Landing page and funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates. • Metrics: Cost on closer/sale(CAC), cost of customer acquisition/job/order(CPB), cost of traffic(CPT). *Increase repeat customers to drive revenue and growth: • Building effective channels to reach existing customers to drive high repeat business at a low cost (email, notifications, retargeting). • Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats. • Metrics: Repeat revenue & repeat customers. *Develop effective marketing communication by: • Understanding product portfolio and offerings working with category teams. • Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness. • Creating compulsive digital communication which is clutter-breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium. Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high-performance creatives etc. Visualize and build the required analytics dashboards and insight tools (working with the engineering teams).

Senior Digital Marketing Manager at Housejoy, Jan 2016 - Dec 2016 · 1 yr, Bengaluru Area, India, • Build strategies to scale up Housejoy's online presence. • Manage a team of data analysts, social/content specialists, and digital marketing experts. • Own the marketing analytics infrastructure. Closely measure the impact created by each initiative and present weekly results to Marketing and Leadership team • Build online strategies to acquire new customers and retain existing customers through desktop and App. • Manage Re-marketing APP and WEB campaigns. • Manage Push notification and Life cycle engagement campaigns across the platform. • Coordinate with the product team to develop customer focused features on the web and app. • Manage month-on-month marketing budget vs actual. Responsible to build a strong fundamental value to achieve more profitability in terms of ROI.

Mobile Marketing Manager at RoomsTonite, Feb 2015 - Jan 2016 · 1 yr, Bengaluru Area, India, • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Mobile app user engagement and acquisition. • Plan and execute mobile app specific campaigns for various customer behavior on app/customer segments. • Monitor the growth of the mobile app - in terms of user acquisition. • Manage push Notification and in-app notifications for android and IOS APP. • Manage In-app Banner and landing page. • Used mobile app analytics and attribution tools like Localytics,MAT-tune, Pushwoosh etc. • Adwords, Facebook, Instagram, and Twitter campaign set up and manage for APP installs. • App Store Optimization for android and ios app. • Affiliate Marketing to increase APP installs. • Manage and Maintain online marketing channels and expenses.

Digital Marketing Manager at ZipDial Mobile Solutions Pvt Ltd.(acquired by Twitter Inc.), Mar 2014 - Feb 2015 · 1 yr, Bengaluru Area, India, • Drive the strategy and execution of lead nurturing programs • Build a trusted brand and strong presence on social media by crafting a unique compelling brand story • Devise strategies to drive online traffic to the company website. • Track conversion rates and make improvements to the website. • Develop and manage digital marketing campaigns. • Utilize a range of techniques including paid search, SEO etc. • Track performance across paid channels including SEM campaigns on Google adwords with a view of optimizing campaigns for ROI. • Overseen the social media strategy for the company. • Manage online brand and product campaigns to raise brand awareness. • Improve the usability, design, content, and conversion of the company website. • Responsible for planning and budgetary control of all digital marketing. • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Used Google Analytics tool to measure the performance of digital marketing activity and ROI. • Reporting: Create daily, weekly, and monthly reports of the digital marketing efforts. Manage, track and report on the performance of all Digital metrics. • used CRM(Zoho) to assign the lead to the sales team(Lead distribution).

Education

Bachelor of Technology - BTech, Electronics and Communications Engineering, Sri Venkateswara University