Headline

Senior Manager - Growth at Lucidity

About

I am a Growth Addict and Strategic Marketing Leader with 8+ years of experience (5 years in SaaS) specializing in designing Revenue-Led Marketing and comprehensive Go-to-Market (GTM) strategies. My passion is partnering with founders and be on a journey together to navigate the 0 to 1, 1 to 10, and 10 to 100 journeys. I enjoy translating complex products into compelling narratives that drive measurable revenue growth and category leadership. In this quest, I always leverage data-backed Growth Modelling and predictive churn/LTV insights to build robust, future-proof strategies that maximize ROI. I have a track record of leading and mentoring teams (up to 12 marketers) and successfully leading cross-functional alignment across demand generation, design, and product marketing to deliver measurable business outcomes. My experience includes hands-on execution across Product Marketing (market sizing, ICP research, brand positioning and messaging, and defining marketing and channel mix), SEO, Performance Marketing ($30k/month budget), and Account-Based Marketing. I am also trying my hands on building intelligent custom GPTs and workflows (n8n and make) to streamline tasks and deliver results faster. Proven Impact (The Numbers Speak): * Pipeline Generated: Generated $30 million in marketing-attributed pipeline in the last 10 quarters. * Conversion & Lead Flow: Quadrupled (4x) overall website CVR and doubled (2x) the SQL flow in under a year. * Sales Cycle Reduction: Decreased the sales cycle from 120 days to 60 days through persona-driven ABM and sales enablement strategies. * GTM Execution: Led GTM for 5+ products and 10+ feature launches, resulting in $3 million in pipeline contribution. SaaS Companies I have worked with: AdPushup Inc. Geniee Inc. Leena AI Greythr Lime Chat Newgen NLB Services Wati itelecenter CallHippo Let's chat: email- sumitmukherjee245@gmail.com

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

meta

midjourney

ChatGPT

Work experience

Senior Manager - Growth at Lucidity, Jun 2026 - Present · 4 mos, Delaware, United States, On a journey to take Lucidity from $2 Million ARR -> 10 Million ARR 1. Growth Modeling and GTM Strategy 2. Organic and Paid Growth 2. Event-led growth 3. Brand-led Growth

Director of Growth (Consultant) at Trademo, Nov 2025 - May 2026 · 7 mos, Gurugram, 1. Crafted the GTM and Product Marketing Strategy - Market research, ICP Framework, product positioning, and messaging. 2. 2 product launches - Trade Intel and Global Trade Sanctions 3. Worked on the 2026 growth model in tandem with the Founder's team and sales leadership 3. Established the intial demand gen channels and executed them successfully - Event led growth and organic growth. Generated 200+ MQLs with 3 successful webinars and one field event, and took organic leads from 60 to 80+ WoW from the third month to end of the tenure. 4. Executed both ATL/ BTL campaigns. Ensured successful participation of Trademo at Inventicon Mumbai (One of the largest events in India for Trade and Compliance)

Growth Manager at AdPushup, Apr 2024 - Feb 2026 · 1 yr 11 mos, 1. Planned and executed multi-channel digital marketing campaigns. Built a pipeline of 10 million$ in 4 quarters. 2. Developed and executed demand generation strategies across web, email, and paid channels , increasing new user acquisition by 30%. 3. Utilized data-driven insights (marketing data, user experience, campaign results, and customer experience) to improve M.Q.L. flow by 50%, and M.Q.L. to SQL flow by 70%. 4. Created hyper-targeted campaigns for strategic A.B.M. in collaboration with the sales team, improving Average Contract Value by 30%. This further opened up cross-sell and up-sell opportunities. 5. Developed and executed a comprehensive retention strategy, resulting in an increase of 25% in customer lifetime value through personalized campaigns. 6. Managed quarterly marketing budgets and vendor relationships (40,000$ pm)

Growth Marketing Manager at Geniee International Group, Mar 2024 - Feb 2026 · 2 yrs, Delhi, India, Geniee is the holding company of AdPushup Inc. I got a chance to work directly with the parent company with the Japanese leadership. I contributed towards - 1. GTM Product-market fit test in the SEA region Analysing market size (TAM, SAM, SOM), personas, and industry trends Product positioning, messaging, and value propositions Gathering and providing feedback to product and engineering teams for PMF 2. Building a sustainable Inbound Engine for Geniee International in the SEA Region.

Growth Strategist at AdPushup, Jan 2023 - Apr 2024 · 1 yr 4 mos, 1. Built USD 13.7 million $ opportunity pipeline in 4 quarters. 2. Managed a budget of 30,000$ for paid media campaigns, optimizing spend across channels (Google Search Ads, Google Display Ads, Google Re-targeting Ads, YouTube Ads, and Linkedin Ads) and improved overall lead flow by 60%, and ROAS by 40%. 3. Implemented strategies to develop brand awareness and Zelto's share of voice on social media, search engines, and other relevant channels. 4. Utilized HubSpot to run personalized and automated growth campaigns across various customer touchpoints to improve average deal size.

Search Engine Optimization Manager (Consultant) at NP Digital, May 2022 - Aug 2023 · 1 yr 4 mos, Bengaluru

Education

Postgraduate Programme, Data Analytics and Generative AI, Indian Institute of Technology, Guwahati

Executive Post Graduate Diploma in Management (PGDM) (Full-time), Sales and Marketing, Indian Institute of Social Welfare and Business Management