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Sumit Irole

Group Head - Publicis Media | Paid Ads | SEM | Digital Marketing Consultant

Pune District

8+ years of work experience

Publicis Media
Jul 20242 yrs 2 mosPresent

Remote

•Architeched and scaled full-funnel performance growth strategies for Mondelez UK, driving 31% overall brand growth for Cadbury and a 2.03x ROI in 2023. •Scaled multi-channel marketing investment from 7m to 14m GBP by championing a data-led growth framework that identified and captured high-intent market share. •Secured Best Media Agency Team of the Year (2025) by fostering a culture of cross-functional collaboration, aligning product, creative, and analytics teams to hit the targets; shortlisted for Best Commerce Media Strategy (2026). •Led performance frameworks, acting as the primary growth advisor to international stakeholders to align marketing output with long-term business strategy.
Publicis Media
Dec 20221 yr 8 mosJul 2024

•Engineered a 20% reduction in CAC and 33% drop in cost per purchase within 90 days by deploying a rigorous, multi-platform funnel optimization. •Doubled marketing efficiency by strategic partnerships with channels, directly contributing to an ACEF Asian Leaders Silver Award for channel innovation. •Designed and implemented attribution models using google analytics and branch, transforming raw data into high-precision LTV insights that optimized channel performance.
TenderCuts - Farm Fresh Meats and Seafood
Jan 202211 mosNov 2022

•Slashed CPR by 40% through continuous, high-frequency optimization across google, meta, and affiliate ecosystems, ensuring maximum efficiency at scale. •Institutionalized SEM strategy frameworks, leveraging audience segmentation and automated bid optimization to consistently exceed ROI benchmarks.
QUADRIFIC MEDIA PVT LTD #spartanpoker
Nov 20201 yr 3 mosJan 2022

•Slashed CPR by 40% (₹2,400 → ₹1,440) through continuous, high-frequency optimization across google, meta, and affiliate ecosystems, ensuring maximum efficiency at scale. •Institutionalized SEM strategy frameworks, leveraging audience segmentation and automated bid optimization to consistently exceed ROI benchmarks.
Publicis Media
Sep 20203 mosNov 2020

Mumbai

-Worked with Bodyform and Essity TENA for handling their biddable campaigns in Europe, UK and US region -Engineered an 18% conversion uplift for TENA by deploying rigorous A/B testing and high-intent targeting, resulting in a 40% CPA reduction. -Management of online marketing campaigns on search platforms like Google & Bing using Search Ads 360 and social platforms like Facebook and Instagram -Day-to-day work involved activities including campaign planning, implementation, budget management, performance review, and optimization of search and social platforms -Focused on performance marketing by strategic planning and implementation of the campaigns to improve free sampling monthly average and revenue generation. -Search & Social monthly progress reports and insights using Power BI -Contributed to Drum Search Awards nomination.
Publicis Media
Sep 20182 yrs 1 moSep 2020

Mumbai

-Handled biddable online marketing campaigns for clients like Huawei, iRobot, and P&O Ferries on search platforms like Google & Bing using Search Ads 360 -Focused on implementation of the campaigns to improve purchase and revenue generation. -Drive new ideas and processes to improve the performance of campaigns including account structure, bid strategy, Ad copy, and keyword expansion -Reporting of campaigns with in-depth analysis on the performance of keywords, ad copies, bounce rates, etc.

Sumit’s AI Stack

antigravity
antigravity
codex
codex

Education

Ramrao Adik Institute of Technology

B.E, Electronics and Communications Engineering

Ramrao Adik Institute of Technology

20144 yrs2018

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Headline

Group Head - Publicis Media | Paid Ads | SEM | Digital Marketing Consultant

About

Growth-focused leader with 8 years of experience transforming data into scalable marketing strategies. Proven track record in architecting full-funnel growth engines for global brands, driving multi-crore budget efficiency, and leading high-performing teams to award-winning results. Brands Worked on: Mondelez,TenderCuts, Spartan Poker, AIO Games, Essity TENA, Bodyform, P&O Ferries, iRobot, and Huawei

Location

Pune District

AI stack

antigravity

codex

Work experience

Group Head at Publicis Media, Jul 2024 - Present · 2 yrs 2 mos, Remote, •Architeched and scaled full-funnel performance growth strategies for Mondelez UK, driving 31% overall brand growth for Cadbury and a 2.03x ROI in 2023. •Scaled multi-channel marketing investment from 7m to 14m GBP by championing a data-led growth framework that identified and captured high-intent market share. •Secured Best Media Agency Team of the Year (2025) by fostering a culture of cross-functional collaboration, aligning product, creative, and analytics teams to hit the targets; shortlisted for Best Commerce Media Strategy (2026). •Led performance frameworks, acting as the primary growth advisor to international stakeholders to align marketing output with long-term business strategy.

Business Manager at Publicis Media, Dec 2022 - Jul 2024 · 1 yr 8 mos, •Engineered a 20% reduction in CAC and 33% drop in cost per purchase within 90 days by deploying a rigorous, multi-platform funnel optimization. •Doubled marketing efficiency by strategic partnerships with channels, directly contributing to an ACEF Asian Leaders Silver Award for channel innovation. •Designed and implemented attribution models using google analytics and branch, transforming raw data into high-precision LTV insights that optimized channel performance.

Marketing Manager at TenderCuts - Farm Fresh Meats and Seafood, Jan 2022 - Nov 2022 · 11 mos, •Slashed CPR by 40% through continuous, high-frequency optimization across google, meta, and affiliate ecosystems, ensuring maximum efficiency at scale. •Institutionalized SEM strategy frameworks, leveraging audience segmentation and automated bid optimization to consistently exceed ROI benchmarks.

Senior Marketing Executive at QUADRIFIC MEDIA PVT LTD #spartanpoker, Nov 2020 - Jan 2022 · 1 yr 3 mos, •Slashed CPR by 40% (₹2,400 → ₹1,440) through continuous, high-frequency optimization across google, meta, and affiliate ecosystems, ensuring maximum efficiency at scale. •Institutionalized SEM strategy frameworks, leveraging audience segmentation and automated bid optimization to consistently exceed ROI benchmarks.

Associate - Paid Media at Publicis Media, Sep 2020 - Nov 2020 · 3 mos, Mumbai, -Worked with Bodyform and Essity TENA for handling their biddable campaigns in Europe, UK and US region -Engineered an 18% conversion uplift for TENA by deploying rigorous A/B testing and high-intent targeting, resulting in a 40% CPA reduction. -Management of online marketing campaigns on search platforms like Google & Bing using Search Ads 360 and social platforms like Facebook and Instagram -Day-to-day work involved activities including campaign planning, implementation, budget management, performance review, and optimization of search and social platforms -Focused on performance marketing by strategic planning and implementation of the campaigns to improve free sampling monthly average and revenue generation. -Search & Social monthly progress reports and insights using Power BI -Contributed to Drum Search Awards nomination.

Analyst - Paid Media at Publicis Media, Sep 2018 - Sep 2020 · 2 yrs 1 mo, Mumbai, -Handled biddable online marketing campaigns for clients like Huawei, iRobot, and P&O Ferries on search platforms like Google & Bing using Search Ads 360 -Focused on implementation of the campaigns to improve purchase and revenue generation. -Drive new ideas and processes to improve the performance of campaigns including account structure, bid strategy, Ad copy, and keyword expansion -Reporting of campaigns with in-depth analysis on the performance of keywords, ad copies, bounce rates, etc.

Education

B.E, Electronics and Communications Engineering, Ramrao Adik Institute of Technology