---
title: "Sumit Dang - Product Manager in Delhi | Tal"
description: "Meet Sumit Dang, Product Manager @ ABFRL · D2C Strategy & Growth | ₹5 Cr+ GMV | E-commerce Personalisation · Retention | B.Tech CSE based in Delhi. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/sumit-dang/share-image"
---

# Sumit Dang on Tal

## Headline

Product Manager @ ABFRL · D2C Strategy & Growth \| ₹5 Cr\+ GMV \| E\-commerce Personalisation · Retention \| B\.Tech CSE

## About

Spearheading end\-to\-end product in the D2C space, driving measurable business outcomes through data\-driven decisions\. Didn't start in product\. Came through data\. But kept doing things nobody asked me to do and somewhere along the way, that became the job\. If you're working on something interesting, let's connect\.

## Location

Delhi

## AI stack

claude code

claude

codex

cursor

gemini

notion

## Work experience

Product Manager at Aditya Birla Fashion and Retail Ltd\., Apr 2025 \- Present · 1 yr 8 mos, New Delhi, Delhi, India

Program Manager, Founder's Office at Dana Choga, Jan 2025 \- Apr 2025 · 4 mos, Gurugram, Haryana, India, Reported directly to CEO\. Owned growth strategy, outlet expansion, and platform channel optimisation for a ₹4 Cr/mo GMV food brand across 12 restaurants and 27 cloud kitchens in NCR\. •Unlocked 3 new outlets projected at ₹50L, ₹80L, and ₹3 Cr revenue through subzone GMV/AOV and competitor analysis •Drove 5% offline sales uplift via RFM\-based WhatsApp CRM campaigns on unified customer database •Managed ₹20L platform marketing budget across Swiggy/Zomato •Reduced COGS by 2% through menu quadrant analysis and upsell/cross\-sell strategy

Data Analyst at Lotus Interworks, Jun 2024 \- Nov 2024 · 6 mos, California, United States, Joined as Data Analyst for a US\-based B2B lead\-gen SaaS startup\. Organically transitioned into product, shipping features, coordinating a dev team, and identifying structural business inefficiencies\. • Grew monthly revenue by 40% \($100K → $140–150K\) by redesigning the hiring model across 3 time zones\. • Shipped product improvements to Simple Sheets, gathered requirements, prioritised features, coordinated 5\-person dev team • Owned end\-to\-end data migration with zero leakage • Institutionalised CEO daily stand\-up SOPs with live performance dashboards

Associate Data Analyst at Group Bayport, Jul 2023 \- Nov 2023 · 5 mos, Gurugram, Haryana, India, • Drove 14–27% revenue lift across 3 brands through product ROAS models, GTM strategies, and A/B tests • Increased CRM channel revenue contribution by 30% through LTV segmentation models • Internalised ₹1\.5L/mo of external vendor work built end\-to\-end pipelines in \~2 months • Built full\-funnel website journey dashboards enabling data\-driven product and marketing decisions

Intern Data Analyst at Group Bayport, Apr 2023 \- Jul 2023 · 4 mos, Gurugram, Haryana, India

Data Analyst at DRDO, Ministry of Defence, Govt\. of India, Dec 2021 \- Feb 2022 · 3 mos, New Delhi, Delhi, India, • Developed an interactive dashboard to visualize the comprehensive artillery usage data during soldiers' simulation training sessions\. • Identified, analyzed, and interpreted trends/patterns in complex data sets by finding correlations and visualizing them with charts\.

## Education

Bachelor's degree, Computer Science, J\.C\. Bose University of Science and Technology, YMCA

10\+2, Non\-Medical \(PCM \+ Computer Science, Satyug Darshan Vidyalaya

[View the original profile](https://tal.club/meet/sumit-dang)

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