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Sumit Dang

Product Manager @ ABFRL · D2C Strategy & Growth | ₹5 Cr+ GMV | E-commerce Personalisation · Retention | B.Tech CSE

Delhi

3+ years of work experience

Aditya Birla Fashion and Retail Ltd.
Apr 20251 yr 8 mosPresent

New Delhi, Delhi, India

Dana Choga
Jan 20254 mosApr 2025

Gurugram, Haryana, India

Reported directly to CEO. Owned growth strategy, outlet expansion, and platform channel optimisation for a ₹4 Cr/mo GMV food brand across 12 restaurants and 27 cloud kitchens in NCR. •Unlocked 3 new outlets projected at ₹50L, ₹80L, and ₹3 Cr revenue through subzone GMV/AOV and competitor analysis •Drove 5% offline sales uplift via RFM-based WhatsApp CRM campaigns on unified customer database •Managed ₹20L platform marketing budget across Swiggy/Zomato •Reduced COGS by 2% through menu quadrant analysis and upsell/cross-sell strategy
Lotus Interworks
Jun 20246 mosNov 2024

California, United States

Joined as Data Analyst for a US-based B2B lead-gen SaaS startup. Organically transitioned into product, shipping features, coordinating a dev team, and identifying structural business inefficiencies. • Grew monthly revenue by 40% ($100K → $140–150K) by redesigning the hiring model across 3 time zones. • Shipped product improvements to Simple Sheets, gathered requirements, prioritised features, coordinated 5-person dev team • Owned end-to-end data migration with zero leakage • Institutionalised CEO daily stand-up SOPs with live performance dashboards
Group Bayport
Jul 20235 mosNov 2023

Gurugram, Haryana, India

• Drove 14–27% revenue lift across 3 brands through product ROAS models, GTM strategies, and A/B tests • Increased CRM channel revenue contribution by 30% through LTV segmentation models • Internalised ₹1.5L/mo of external vendor work built end-to-end pipelines in ~2 months • Built full-funnel website journey dashboards enabling data-driven product and marketing decisions
Group Bayport
Apr 20234 mosJul 2023

Gurugram, Haryana, India

DRDO, Ministry of Defence, Govt. of India
Dec 20213 mosFeb 2022

New Delhi, Delhi, India

• Developed an interactive dashboard to visualize the comprehensive artillery usage data during soldiers' simulation training sessions. • Identified, analyzed, and interpreted trends/patterns in complex data sets by finding correlations and visualizing them with charts.

Sumit’s AI Stack

claude code
claude code
claude
claude
codex
codex
cursor
cursor
gemini
gemini
notion
notion

Education

J.C. Bose University of Science and Technology, YMCA

Bachelor's degree, Computer Science

J.C. Bose University of Science and Technology, YMCA

20194 yrs2023

10+2, Non-Medical (PCM + Computer Science

Satyug Darshan Vidyalaya

20181 yr2019

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Headline

Product Manager @ ABFRL · D2C Strategy & Growth | ₹5 Cr+ GMV | E-commerce Personalisation · Retention | B.Tech CSE

About

Spearheading end-to-end product in the D2C space, driving measurable business outcomes through data-driven decisions. Didn't start in product. Came through data. But kept doing things nobody asked me to do and somewhere along the way, that became the job. If you're working on something interesting, let's connect.

Location

Delhi

AI stack

claude code

claude

codex

cursor

gemini

notion

Work experience

Product Manager at Aditya Birla Fashion and Retail Ltd., Apr 2025 - Present · 1 yr 8 mos, New Delhi, Delhi, India

Program Manager, Founder's Office at Dana Choga, Jan 2025 - Apr 2025 · 4 mos, Gurugram, Haryana, India, Reported directly to CEO. Owned growth strategy, outlet expansion, and platform channel optimisation for a ₹4 Cr/mo GMV food brand across 12 restaurants and 27 cloud kitchens in NCR. •Unlocked 3 new outlets projected at ₹50L, ₹80L, and ₹3 Cr revenue through subzone GMV/AOV and competitor analysis •Drove 5% offline sales uplift via RFM-based WhatsApp CRM campaigns on unified customer database •Managed ₹20L platform marketing budget across Swiggy/Zomato •Reduced COGS by 2% through menu quadrant analysis and upsell/cross-sell strategy

Data Analyst at Lotus Interworks, Jun 2024 - Nov 2024 · 6 mos, California, United States, Joined as Data Analyst for a US-based B2B lead-gen SaaS startup. Organically transitioned into product, shipping features, coordinating a dev team, and identifying structural business inefficiencies. • Grew monthly revenue by 40% ($100K → $140–150K) by redesigning the hiring model across 3 time zones. • Shipped product improvements to Simple Sheets, gathered requirements, prioritised features, coordinated 5-person dev team • Owned end-to-end data migration with zero leakage • Institutionalised CEO daily stand-up SOPs with live performance dashboards

Associate Data Analyst at Group Bayport, Jul 2023 - Nov 2023 · 5 mos, Gurugram, Haryana, India, • Drove 14–27% revenue lift across 3 brands through product ROAS models, GTM strategies, and A/B tests • Increased CRM channel revenue contribution by 30% through LTV segmentation models • Internalised ₹1.5L/mo of external vendor work built end-to-end pipelines in ~2 months • Built full-funnel website journey dashboards enabling data-driven product and marketing decisions

Intern Data Analyst at Group Bayport, Apr 2023 - Jul 2023 · 4 mos, Gurugram, Haryana, India

Data Analyst at DRDO, Ministry of Defence, Govt. of India, Dec 2021 - Feb 2022 · 3 mos, New Delhi, Delhi, India, • Developed an interactive dashboard to visualize the comprehensive artillery usage data during soldiers' simulation training sessions. • Identified, analyzed, and interpreted trends/patterns in complex data sets by finding correlations and visualizing them with charts.

Education

Bachelor's degree, Computer Science, J.C. Bose University of Science and Technology, YMCA

10+2, Non-Medical (PCM + Computer Science, Satyug Darshan Vidyalaya