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Sumit Kumar

Deputy Manager (Sales Ad Operations) at Associated Broadcasting Co. Pvt Ltd (TV9)

Noida

11+ years of work experience

Associated Broadcasting Co. Pvt Ltd (TV9)
Jul 20206 yrsPresent

On-site

Associated Broadcasting Co. Pvt Ltd (TV9)
Aug 20203 yrsJul 2023

Noida, Uttar Pradesh, India

iTV Network
Jul 20182 yrs 1 moJul 2020

Noida, Uttar Pradesh, India

Network18 Media & Investments Limited
Jun 20171 yr 2 mosJul 2018

Noida, Uttar Pradesh, India

Scheduling of Commercials into the logs as per the commitments and giving them proper sequence according nature and rate of Spot. • Generating Commercial Logs, MCR Logs and LST for News18 India on a daily basis. • Issuing Broadcast Certificates/As run time as and when demanded by the Client/Agencies/Sales to understand their aired Commercials. • Reconciliation of the logs (Spots, Channel Ids & HOTBOARDS) for CNN News18, IBN Lokmat, News 18 India and International Channels-News18 ROTW & News18 UK on a day to day basis as booked Vs played. • Ensuring Proper Database in to Shell System for all the Masters-Advertiser/Agency/Program Creation/Executive Name/Break Chart. • Ensuring fuller utilization of available inventory for CNN News18 & IBN Lokmat by keeping proper track of the spots dropped and asking for make good in a proper time. • Coordinating with Editorial team in regard to Fixed Program Chart & Promo Priority which needs to be followed while making the logs. • Coordinating with Marketing team in regard to placement of Cross Channels Promos & sales team for execution of HOTBOARD activity. • Coordinating with Software team for system update. • Entertaining all the Last Minutes Deals for the Channels to ensure maximum revenue. • Presentation of the commercial log as per planned in the system. • Last moment changes with MCR. • Shuffling spots as per their respective time bands so as to maximize utilization of the available inventory. • Scheduling spots as per crunch time bands or crunch time band requests so as to maximize client servicing as per the requests. • Daily FPC Update/ checking in system on daily basis. • Presentation of the commercial log as per planned in the system. • Checking even rotation of the spots as per time bands. • In case of over booking of FCT; dropping low value / low priority commercials. • Maximizing commercial revenue by shuffling commercials as per their different time bands. • Daily FPC Update/ checking in system on daily basis.
Network18 Media & Investments Limited
Feb 20161 yr 5 mosJun 2017

Noida, Uttar Pradesh, India

Tata Docomo
Feb 20141 yrJan 2015

Dehradun

Education

All India Management Association (AIMA)

Postgraduate Degree, Marketing

All India Management Association (AIMA)

20223 yrs2025
Hemvati Nandan Bahuguna Garhwal University (HNBGU)

Bachelor's degree, Accounting and Finance

Hemvati Nandan Bahuguna Garhwal University (HNBGU)

20113 yrs2014

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Sumit Kumar on Tal

Headline

Deputy Manager (Sales Ad Operations) at Associated Broadcasting Co. Pvt Ltd (TV9)

About

Having Experience in Operation and Traffic-Sales Operation in the media industry. I started as a trainee graduated to supervision position with 5yrs of experience. Managing operations; Traffic, Scheduling and Programmed Control. Accepted and explored challenging roles and assignment respectively within the organization worked. I am Inclined towards traffic-sales, marketing front.

Location

Noida

Work experience

Deputy Manager at Associated Broadcasting Co. Pvt Ltd (TV9), Jul 2020 - Present · 6 yrs, On-site

Senior Executive sales at Associated Broadcasting Co. Pvt Ltd (TV9), Aug 2020 - Jul 2023 · 3 yrs, Noida, Uttar Pradesh, India

Assistant Manager at iTV Network, Jul 2018 - Jul 2020 · 2 yrs 1 mo, Noida, Uttar Pradesh, India

Traffic Executive at Network18 Media & Investments Limited, Jun 2017 - Jul 2018 · 1 yr 2 mos, Noida, Uttar Pradesh, India, Scheduling of Commercials into the logs as per the commitments and giving them proper sequence according nature and rate of Spot. • Generating Commercial Logs, MCR Logs and LST for News18 India on a daily basis. • Issuing Broadcast Certificates/As run time as and when demanded by the Client/Agencies/Sales to understand their aired Commercials. • Reconciliation of the logs (Spots, Channel Ids & HOTBOARDS) for CNN News18, IBN Lokmat, News 18 India and International Channels-News18 ROTW & News18 UK on a day to day basis as booked Vs played. • Ensuring Proper Database in to Shell System for all the Masters-Advertiser/Agency/Program Creation/Executive Name/Break Chart. • Ensuring fuller utilization of available inventory for CNN News18 & IBN Lokmat by keeping proper track of the spots dropped and asking for make good in a proper time. • Coordinating with Editorial team in regard to Fixed Program Chart & Promo Priority which needs to be followed while making the logs. • Coordinating with Marketing team in regard to placement of Cross Channels Promos & sales team for execution of HOTBOARD activity. • Coordinating with Software team for system update. • Entertaining all the Last Minutes Deals for the Channels to ensure maximum revenue. • Presentation of the commercial log as per planned in the system. • Last moment changes with MCR. • Shuffling spots as per their respective time bands so as to maximize utilization of the available inventory. • Scheduling spots as per crunch time bands or crunch time band requests so as to maximize client servicing as per the requests. • Daily FPC Update/ checking in system on daily basis. • Presentation of the commercial log as per planned in the system. • Checking even rotation of the spots as per time bands. • In case of over booking of FCT; dropping low value / low priority commercials. • Maximizing commercial revenue by shuffling commercials as per their different time bands. • Daily FPC Update/ checking in system on daily basis.

Traffic Coordinator at Network18 Media & Investments Limited, Feb 2016 - Jun 2017 · 1 yr 5 mos, Noida, Uttar Pradesh, India

Sales Adviser at Tata Docomo, Feb 2014 - Jan 2015 · 1 yr, Dehradun

Education

Postgraduate Degree, Marketing, All India Management Association (AIMA)

Bachelor's degree, Accounting and Finance, Hemvati Nandan Bahuguna Garhwal University (HNBGU)