---
title: "Sumedha Sehra - Manager - Product Growth & Discovery in Delhi | Tal"
description: "Meet Sumedha Sehra, Growth Product Manager | Consumer Mobile Apps | A/B Experimentation | Retention & Funnel Optimization | Scaling B2C Ecosystems (30M+ DAU) | Expert in AARRR Funnel Optimization | PhonePe, Glance, Inshorts based in Delhi. AI stack includes aistudio, cursor, and notion."
image: "https://tal.club/meet/sumedha-sehra/share-image"
---

# Sumedha Sehra on Tal

## Headline

Growth Product Manager \| Consumer Mobile Apps \| A/B Experimentation \| Retention & Funnel Optimization \| Scaling B2C Ecosystems \(30M\+ DAU\) \| Expert in AARRR Funnel Optimization \| PhonePe, Glance, Inshorts

## About

I'm a Growth Product Manager with 10\+ years of experience driving measurable impact on high\-scale consumer mobile apps, including Inshorts \(scaled to 1M DAU\), Glance \(30M DAU\), and PhonePe's Indus Appstore\. My core is owning the full growth funnel: from activation and engagement to retention and conversion\. I run structured A/B experimentation, translate behavioural data into product roadmap decisions, and work cross\-functionally with Engineering, Design, Data, and Business teams to ship changes that move metrics at scale\. Some of what I've delivered: → 48% lift in CVR across a 1M DAU base through experimentation → 116% growth in repeat users via homepage optimization and A/B testing → 900% DAU growth through engagement loops and personalised push notifications I define KPIs, build growth dashboards, and lead execution\.

## Location

Delhi

## AI stack

aistudio

cursor

notion

openai

## Work experience

Manager \- Product Growth & Discovery at PhonePe, Aug 2024 \- Jan 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, \- Scale & Acquisition: Spearheaded the discovery and engagement strategy for the Indus Appstore, playing a pivotal role in the platform's hyper\-growth from 3k to 5k DAU in four months and eventually contributing to a 1M\+ DAU ecosystem\. \- Funnel Optimisation: Executed a series of content\-product experiments that delivered a 48% lift in Conversion Rate \(CVR\)\. \- Engagement Levers: Drove a 44% growth in Clicker/DAU engagement by optimising widget layouts and targeting content based on rigorous A/B test results\. \- Retention Leadership: Achieved a 116% absolute growth in Repeat Users by optimising the homepage grid and high\-performing widgets to increase user stickiness\. \- Strategic Product Ops: Co\-led the development of a custom internal CMS from scratch, significantly streamlining content operations and increasing the speed of feature deployment\. \- Technical Collaboration: Partnered with Data Science to refine AI/ML features, including machine\-generated collections and an in\-app AI assistant, to improve recommendation efficacy\. \- Localised Growth: Managed teams responsible for vernacular operations \(Tamil, Malayalam, etc\.\), specifically tailoring the product experience for Tier\-3 and Tier\-4 markets\.

Growth & Content Strategy Lead at RoBhat Labs, Sep 2023 \- Jan 2024 · 5 mos, 0\-to\-1 Execution: Developed and executed the end\-to\-end content\-to\-product strategy for a US\-based news ecosystem, specifically defining the initial activation funnel\. Engagement Framework: Implemented a metrics\-driven decision framework for content curation and notification timing to drive measurable improvements in conversion and retention\. Product Agility: Optimised resources by rapidly pivoting strategy based on initial performance signals, demonstrating the ability to drive product direction in a high\-uncertainty, pre\-funding environment\. Leadership: Led a cross\-functional team to execute the engagement strategy, balancing rapid feature deployment with high\-impact content packaging to maximise initial DAU potential\.

Personal goal pursuit at Career Break, Dec 2022 \- Aug 2023 · 9 mos

Associate Editor \- Discovery & Engagement at Glance, Jan 2021 \- Nov 2022 · 1 yr 11 mos, On\-site, \- Conversion Optimisation: Drove a 200% lift in Lockscreen\-to\-App Conversion Rate \(CVR\) across a 30 million DAU user base by optimising headlines and imagery as primary conversion levers\. \- Retention & Stickiness: Increased average session length by 50\-60% through the deployment of engaging new content formats and interaction models\. \- Product Roadmap: Led a Content Experimentation Roadmap focused on Product Discovery, testing new formats like explainer videos and LIVE shows to optimise the content funnel\. \- Operational Efficiency: Co\-led the development of an in\-house CMS and AI\-based curation tool that reduced content publication time by over 70% \(from 25 minutes to 5\-7 minutes\)\. \- Global Scaling: Played a critical role in international expansion by establishing the US and Indonesia newsrooms and parallel execution teams\. \- Team Leadership: Managed a direct team of 5 and orchestrated a monthly roster for 18\+ members to ensure smooth 24/7 operational execution\.

Senior Sub Editor at Glance, Nov 2018 \- Jan 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Content Manager \- Growth & Retention at Inshorts, Apr 2017 \- Oct 2018 · 1 yr 7 mos, Noida, Uttar Pradesh, India, \- Hyper\-Growth: Played a critical leadership role in scaling Daily Active Users \(DAU\) by 900% \(from 100K to 1M DAU\) by driving strategic content initiatives and improving overall app stickiness\. \- Lifecycle Marketing: Drove a 133% lift in Notification Open Rate \(from 6% to 14%\) by creating and leveraging user cohorts to implement personalised push notifications\. \- Engagement Loops: Increased participation in interactive features by 208%, successfully transforming users into power users with high daily in\-app session time\. \- Operational Scale: Managed a 200% increase in daily content output \(from 50 to 150 pieces/day\) to support a rapidly expanding user base\. \- Data\-Driven Strategy: Led the function of analysing content performance data, translating insights into actionable changes to continuously improve readership and retention\.

Generalist \- Ops & Strategic Initiatives at Inshorts, May 2015 \- Apr 2017 · 2 yrs, Noida, Uttar Pradesh, India, \- Organisational Design: Instrumental in providing the operational foundation for rapid growth by setting up and hiring for all initial support teams, including HR, Recruitment, and Office Management\. \- Talent Acquisition: Owned the end\-to\-end recruitment pipeline, from creating job descriptions and scouting talent to conducting interviews and onboarding\. \- CEO’s Office: Partnered directly with the CEO to manage all internal communications and spearheaded Public Relations \(PR\) efforts\. \- UX & Brand Voice: Managed all in\-app communication essential for UX design, ensuring a smooth user funnel experience while overseeing social media management\.

Content Editor at Inshorts, Jul 2014 \- May 2015 · 11 mos, Noida, Uttar Pradesh, India, \- High\-Velocity Execution: Managed end\-to\-end content production for the high\-traffic news platform, consistently delivering high\-volume stories from ideation to publishing\. \- Real\-Time Activation: Drove real\-time engagement by identifying breaking news stories and quickly adapting them for instant push notifications to the entire user base\. \- Editorial Efficiency: Maintained high efficiency by creating concise, high\-impact 60\-word news summaries, ensuring maximum information delivery within strict constraints\.

## Education

Master's degree, English Literature \(British and Commonwealth\), Indira Gandhi National Open University

Bachelor's degree, English Literature \(British and Commonwealth\), Delhi University

[View the original profile](https://tal.club/meet/sumedha-sehra)

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