Headline

Growth Product Manager | Consumer Mobile Apps | A/B Experimentation | Retention & Funnel Optimization | Scaling B2C Ecosystems (30M+ DAU) | Expert in AARRR Funnel Optimization | PhonePe, Glance, Inshorts

About

I'm a Growth Product Manager with 10+ years of experience driving measurable impact on high-scale consumer mobile apps, including Inshorts (scaled to 1M DAU), Glance (30M DAU), and PhonePe's Indus Appstore. My core is owning the full growth funnel: from activation and engagement to retention and conversion. I run structured A/B experimentation, translate behavioural data into product roadmap decisions, and work cross-functionally with Engineering, Design, Data, and Business teams to ship changes that move metrics at scale. Some of what I've delivered: → 48% lift in CVR across a 1M DAU base through experimentation → 116% growth in repeat users via homepage optimization and A/B testing → 900% DAU growth through engagement loops and personalised push notifications I define KPIs, build growth dashboards, and lead execution.

Location

Delhi

AI stack

aistudio

cursor

notion

openai

Work experience

Manager - Product Growth & Discovery at PhonePe, Aug 2024 - Jan 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India, - Scale & Acquisition: Spearheaded the discovery and engagement strategy for the Indus Appstore, playing a pivotal role in the platform's hyper-growth from 3k to 5k DAU in four months and eventually contributing to a 1M+ DAU ecosystem. - Funnel Optimisation: Executed a series of content-product experiments that delivered a 48% lift in Conversion Rate (CVR). - Engagement Levers: Drove a 44% growth in Clicker/DAU engagement by optimising widget layouts and targeting content based on rigorous A/B test results. - Retention Leadership: Achieved a 116% absolute growth in Repeat Users by optimising the homepage grid and high-performing widgets to increase user stickiness. - Strategic Product Ops: Co-led the development of a custom internal CMS from scratch, significantly streamlining content operations and increasing the speed of feature deployment. - Technical Collaboration: Partnered with Data Science to refine AI/ML features, including machine-generated collections and an in-app AI assistant, to improve recommendation efficacy. - Localised Growth: Managed teams responsible for vernacular operations (Tamil, Malayalam, etc.), specifically tailoring the product experience for Tier-3 and Tier-4 markets.

Growth & Content Strategy Lead at RoBhat Labs, Sep 2023 - Jan 2024 · 5 mos, 0-to-1 Execution: Developed and executed the end-to-end content-to-product strategy for a US-based news ecosystem, specifically defining the initial activation funnel. Engagement Framework: Implemented a metrics-driven decision framework for content curation and notification timing to drive measurable improvements in conversion and retention. Product Agility: Optimised resources by rapidly pivoting strategy based on initial performance signals, demonstrating the ability to drive product direction in a high-uncertainty, pre-funding environment. Leadership: Led a cross-functional team to execute the engagement strategy, balancing rapid feature deployment with high-impact content packaging to maximise initial DAU potential.

Personal goal pursuit at Career Break, Dec 2022 - Aug 2023 · 9 mos

Associate Editor - Discovery & Engagement at Glance, Jan 2021 - Nov 2022 · 1 yr 11 mos, On-site, - Conversion Optimisation: Drove a 200% lift in Lockscreen-to-App Conversion Rate (CVR) across a 30 million DAU user base by optimising headlines and imagery as primary conversion levers. - Retention & Stickiness: Increased average session length by 50-60% through the deployment of engaging new content formats and interaction models. - Product Roadmap: Led a Content Experimentation Roadmap focused on Product Discovery, testing new formats like explainer videos and LIVE shows to optimise the content funnel. - Operational Efficiency: Co-led the development of an in-house CMS and AI-based curation tool that reduced content publication time by over 70% (from 25 minutes to 5-7 minutes). - Global Scaling: Played a critical role in international expansion by establishing the US and Indonesia newsrooms and parallel execution teams. - Team Leadership: Managed a direct team of 5 and orchestrated a monthly roster for 18+ members to ensure smooth 24/7 operational execution.

Senior Sub Editor at Glance, Nov 2018 - Jan 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Content Manager - Growth & Retention at Inshorts, Apr 2017 - Oct 2018 · 1 yr 7 mos, Noida, Uttar Pradesh, India, - Hyper-Growth: Played a critical leadership role in scaling Daily Active Users (DAU) by 900% (from 100K to 1M DAU) by driving strategic content initiatives and improving overall app stickiness. - Lifecycle Marketing: Drove a 133% lift in Notification Open Rate (from 6% to 14%) by creating and leveraging user cohorts to implement personalised push notifications. - Engagement Loops: Increased participation in interactive features by 208%, successfully transforming users into power users with high daily in-app session time. - Operational Scale: Managed a 200% increase in daily content output (from 50 to 150 pieces/day) to support a rapidly expanding user base. - Data-Driven Strategy: Led the function of analysing content performance data, translating insights into actionable changes to continuously improve readership and retention.

Generalist - Ops & Strategic Initiatives at Inshorts, May 2015 - Apr 2017 · 2 yrs, Noida, Uttar Pradesh, India, - Organisational Design: Instrumental in providing the operational foundation for rapid growth by setting up and hiring for all initial support teams, including HR, Recruitment, and Office Management. - Talent Acquisition: Owned the end-to-end recruitment pipeline, from creating job descriptions and scouting talent to conducting interviews and onboarding. - CEO’s Office: Partnered directly with the CEO to manage all internal communications and spearheaded Public Relations (PR) efforts. - UX & Brand Voice: Managed all in-app communication essential for UX design, ensuring a smooth user funnel experience while overseeing social media management.

Content Editor at Inshorts, Jul 2014 - May 2015 · 11 mos, Noida, Uttar Pradesh, India, - High-Velocity Execution: Managed end-to-end content production for the high-traffic news platform, consistently delivering high-volume stories from ideation to publishing. - Real-Time Activation: Drove real-time engagement by identifying breaking news stories and quickly adapting them for instant push notifications to the entire user base. - Editorial Efficiency: Maintained high efficiency by creating concise, high-impact 60-word news summaries, ensuring maximum information delivery within strict constraints.

Education

Master's degree, English Literature (British and Commonwealth), Indira Gandhi National Open University

Bachelor's degree, English Literature (British and Commonwealth), Delhi University