---
title: "Sumedha S Kerpal - Builder in New Delhi | Tal"
description: "Meet Sumedha S Kerpal, Building Cars24 and Crashfree India| Ex-Zomato | Ex-Urban Company based in New Delhi. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/sumedha-kerpal/share-image"
---

# Sumedha S Kerpal on Tal

## Headline

Building Cars24 and Crashfree India\| Ex\-Zomato \| Ex\-Urban Company

## About

Hi, I’m Sumedha\! A passionate and performance\-driven professional currently working with Hyperpure by Zomato, where I manage end\-to\-end category ownership, drive strategic sourcing, and ensure seamless B2B supply chain operations for one of India’s largest food\-tech platforms\. With a strong foundation in category management, procurement, stakeholder collaboration, and data\-led decision\-making, I enjoy building processes from the ground up and solving complex problems with structured thinking and a customer\-first approach\. Alongside my work in supply chain, I’m deeply curious about the world of marketing, especially where it intersects with business strategy, consumer behavior, and storytelling\. I'm always learning, exploring, and finding ways to bring cross\-functional perspectives into my work\. Outside of the 9\-to\-5, you'll find me on the badminton court, taking mindful breaks at the Gurudwara, or geeking out over books and online courses\. Let’s connect \- whether to talk shop, share ideas, or just chat about what you're reading lately\! 📩 sumedhakerpal@gmail\.com \| LinkedIn

## Location

New Delhi

## AI stack

claude code

claude

codex

deepseek

gemini

github copilot

## Work experience

Builder at CARS24, Jun 2025 \- Present · 1 yr 5 mos, On\-site, New Auto business

Category Manager at Zomato, Aug 2023 \- May 2025 · 1 yr 10 mos, On\-site, Responsible for the business development and P&L management of packaging category\.

Assistant Category Manager at Zomato, Aug 2021 \- Jul 2023 · 2 yrs, Gurugram, Hyperpure \- Packaging and Consumables Category

Category Manager Central at Urban Company, Feb 2020 \- Nov 2020 · 10 mos, Gurgaon, Haryana, India, Central Team \- Wellness category Pan India Supply \- Spa and Massage Category

Associate at D\. E\. Shaw India Private Limited, Aug 2017 \- Feb 2020 · 2 yrs 7 mos, Hyderabad, Telangana, India, Assisting front end traders in their qualitative thesis developement\.

Finance Intern at HCL Technologies, Jun 2016 \- Jul 2016 · 2 mos, Noida Area, India, Worked on the Bills Ageing report using the SAP software\. Prepared the various clients Bills Receivables \(BR\) reports and worked on the reconciliation reports of the client companies\. Highly appreciated by seniors and team mates\. Strongly recommended for joining as a temporary resource\.

## Education

Bcom \(H\)\., Business/Commerce, General, Shaheed Bhagat Singh College

Commerce, Springdales School, India

[View the original profile](https://tal.club/meet/sumedha-kerpal)

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