Headline

Brand Marketing & Corporate Communications Manager | Digital Marketing | PR, ORM & Integrated Campaigns | SEO/SEM | Performance Marketing

About

Brand marketing and corporate communications professional with 10+ years of experience across marketing, digital, communications and business operations, including 9 years focused on brand, digital marketing and communications. My work spans brand strategy, integrated marketing campaigns, corporate communications, PR, media relations, online reputation management, SEO/SEM, paid social, content strategy and performance measurement. In my current role with Jindal Aluminium, I work across brand marketing and corporate communications, partnering with multiple functions to strengthen brand visibility, digital engagement and reputation. My work has contributed to a 40% improvement in measured brand visibility, 55% growth in social engagement and a 25% improvement in online sentiment. Previously, I worked with Jindal Naturecure Institute and Zerozilla Technologies, where I managed digital campaigns, SEO, paid media, content and PR initiatives across healthcare and technology-focused businesses. I enjoy working at the intersection of brand, communication and performance — building campaigns that are creatively strong but also measurable. Core areas: Brand Marketing | Corporate Communications | Digital Marketing | PR & Media Relations | ORM | Integrated Campaigns | SEO/SEM | Performance Marketing | Content Strategy | Social Media | Analytics & MIS

Location

Bengaluru

AI stack

antigravity

claude code

claude

openai

ChatGPT

Figma Make

Work experience

Asst. Manager - Brand Marketing and Corporate Communications at Jindal Aluminium Limited, Jun 2022 - Present · 4 yrs 4 mos, Bengaluru, Lead brand marketing and corporate communications initiatives across digital, media and internal stakeholder channels, working with multiple functions to strengthen brand visibility, engagement and reputation. • Improved measured brand visibility by 40% within 12 months through multi-channel brand campaigns and marketing strategy. • Increased social engagement by 55% through content restructuring and paid/organic optimisation; secured 15–20 media placements and improved online sentiment by 25%. • Reduced Online Reputation Management response time from 24+ hours to 6–8 hours through structured monitoring and response processes. • Coordinate content and design execution across 5–6 team members and collaborate with 6–8 departments on campaigns, communications and brand initiatives. • Track campaign performance through MIS, analytics and performance reports to support data-driven marketing decisions.

Assistant Brand Manager Marketing at Jindal Aluminium Limited, Jun 2022 - Present · 4 yrs 4 mos, Designed and executed multi-channel and integrated marketing campaigns that improved measured brand visibility by 40% within 12 months using a data-driven approach. Increased Social Media Marketing engagement by 55% through social media content across LinkedIn, Instagram and Facebook; secured 15–20 media placements through media relations, PR initiatives and media outreach, improving sentiment by 25%. Reduced Online Reputation Management (ORM) response time from 24+ hrs to 6–8 hrs; built MIS dashboards, performance reports and media analytics for data-driven performance measurement.

Digital Marketing and Corporate Communication at Jindal Naturecure Institute, Oct 2020 - Jun 2022 · 1 yr 9 mos, Bengaluru, Managed digital marketing, content, PR and corporate communication initiatives supporting patient acquisition and institutional visibility. • Increased patient engagement by 35%, organic traffic by 45% YoY and lead conversion by 20% through digital campaigns and landing-page optimisation. • Expanded institutional visibility across 8–10 regions and secured 10–12 press placements through regional PR, social media and partner initiatives. • Managed annual digital creative budgets of ₹6–10 lakh and coordinated campaign execution with doctors, designers and external partners.

Digital Marketing Specialist at Jindal Naturecure Institute, Oct 2020 - Jun 2022 · 1 yr 9 mos, Increased patient engagement by 35%, organic traffic by 45% YoY and lead conversion by 20% through integrated and digital marketing campaigns and landing page optimisation. Expanded visibility across 8–10 regions through regional PR initiatives, media relations, social media marketing and outreach; secured 10–12 press placements and supported press releases during major health initiatives. Managed annual digital creative budgets of ₹6–10 lakh and coordinated campaign execution across content marketing initiatives with doctors and designers.

Digital Marketing Executive at Zerozilla Technologies, Oct 2017 - Oct 2020 · 3 yrs 1 mo, Bengaluru, Karnataka, India, Managed SEO, paid search, social media, content marketing and digital campaigns for clients across multiple sectors. • Increased client lead generation by 30% and organic traffic by 40% through SEO, paid search and multi-channel campaigns. • Grew client social followers by approximately 50% and improved conversion by 15–20% through campaign optimisation. • Managed monthly advertising budgets of ₹50,000–₹5 lakh, reducing CPL by approximately 25%. • Improved search visibility by moving 8–10 healthcare treatment keywords into top-10 rankings through keyword research and SEO.

Accounts Officer at Honda Motorcycle & Scooter India Pvt. Ltd., Apr 2016 - Apr 2017 · 1 yr 1 mo, Bangalore

Sales Process Executive at FinMitra, Apr 2015 - Nov 2015 · 8 mos, Bangalore

Education

Bachelor of Commerce, Accounting and Finance, Christ University, Bangalore

PUC, Commerce, SSSLS

Public links

github: https://github.com/worksummy95-spec