---
title: "Sumanth Cheedella - Co-Founder (business & product) in Bengaluru | Tal"
description: "Meet Sumanth Cheedella, Former Co-Founder, Product & Growth Leader | B2B AI SaaS, eCommerce, Fintech based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/sumanth-cheedella-1/share-image"
---

# Sumanth Cheedella on Tal

## Headline

Former Co\-Founder, Product & Growth Leader \| B2B AI SaaS, eCommerce, Fintech

## About

Former co\-founder with a rare cross\-sector product lens across growth stages\. 19 years spanning \- B2B AI SaaS, eCommerce & Fintech sectors; start\-ups & corporates; India, US, Africa & APAC markets; technology waves from digital payments to BI to eCommerce to AI\. Witnessed success & failures — a diversified journey that cultivated sharper business instincts\. Known for building trusted relationships & long\-term mindset\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

ChatGPT Images

Luma AI

## Work experience

Co\-Founder \(business & product\) at Drapezy, Jun 2019 \- May 2024 · 5 yrs, Greater Bengaluru Area, Drapezy is a B2B AI SaaS startup offering on\-model, catalog images of fashion products digitally to micro, small & medium sellers \(MSMEs\) on mobile using Machine Vision\. Our product enables the customers to by\-pass the entire traditional model photoshoot in arranging their catalog images at a fraction of cost & time the most easiest way with no or minimal studio setup\. Draping made easy, digitally \- "Drapezy" \#DigitalDraping We started off with sarees as a GTM category but, with a very large vision\. The core problem associated with Drapezy has been a long pending one to me that remained unsolved since my eCommerce / retail journey\. Didn't expect that I would get an opportunity to solve it along with an unexpected colleague & that too in an entrepreneurial stint\. We were one of the finalists in the Computer Vision category at the National Startup Awards 2021 \- an initiative by Startup India \(Govt of India\)\. \*\* start\-up is now closed \*\*

Manager, Digital Product Management at Victoria’s Secret & Co\., Dec 2017 \- Mar 2019 · 1 yr 4 mos, Bengaluru, Karnataka, India, Setup & manage the first, distributed product team for Victoria's Secret Digital within India GCC\.

Product Head at interface\.ai, Aug 2017 \- Nov 2017 · 4 mos, Bengaluru, Karnataka, India, Cognitive customer experience for banks powered by Artificial Intelligence Had an opportunity to be part of launching conversational banking: \- SBI's Intelligent Assistant \(SIA\) on www\.onlinesbi\.com \- YES Bank's YES ROBOT on Facebook Messenger \(search for YES ROBOT in your messenger\) \- RBL Bank's ChatPay on Facebook Messenger \(search for RBL Bank ChatPay in your messenger\)

Group Product Manager \(eCommerce\) at Aditya Birla Fashion and Retail Ltd\., Jun 2013 \- Jul 2017 · 4 yrs 2 mos, Bengaluru, Karnataka, India, One of the early stage team member of the eCommerce business; first PM in the product team; launched & scaled multiple products \(0 to 1 to 10\) across different ecommerce business models \(B2C / omni, B2B, seller on marketplaces\)\. Strategic key member in business growth for the business from marketplaces \- 0 to USD 15M annually via a proprietary, multi channel platform\.

Lead Product Manager at iCreate Software \(now, Fintellix\), Apr 2011 \- Jun 2013 · 2 yrs 3 mos, On\-site, Discover new market opportunities \(1 to 10\), ideate & define platform enhancements in order to increase it's monetization by solutionizing vertical, point BI solutions for banks\. Part of discovering, ideating & building multiple platform features & solutions\. Few solutions around Retail Banking, Credit Cards, Single Customer View, Single Channel View, Sales Effectiveness, Central Bank Reporting, Risk & Compliance\. Products: Biz$core Fintellix, Biz$core Drisk, Biz$core Centrum

Product Manager at iCreate Software \(now, Fintellix\), Jun 2009 \- Mar 2011 · 1 yr 10 mos, Bengaluru, Karnataka, India, Involved in the early\-stage \(0 to 1\) \- ideation, product & GTM activities of the flagship product, Biz$core \- a BI, Analytics & Performance Management platform for banks\. Also, the first PM in the product team\. Products: Biz$core Platform

## Education

Masters In International Business, Gandhi Institute of Technology and Management \(GITAM\)

Bachelors In Computer Applications, Osmania University

[View the original profile](https://tal.club/meet/sumanth-cheedella-1)

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