---
title: "Suman Dey - Revenue Strategy Manager - Global Business Operation in Bengaluru | Tal"
description: "Meet Suman Dey, Revenue Operations | GTM Planning | Forecasting | Salesforce | Compensation & Territory Design | Business AI | B2B SaaS | based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/suman-dey/share-image"
---

# Suman Dey on Tal

## Headline

Revenue Operations \| GTM Planning \| Forecasting \| Salesforce \| Compensation &amp; Territory Design \| Business AI \| B2B SaaS \|

## About

I help B2B SaaS teams bring structure to how revenue is planned, tracked, and executed\. Over the years at Freshworks, Chargebee, Postman, and now Uniphore, I’ve mostly stepped in when growth starts outpacing process\. Forecasts become hard to trust, territories stop reflecting reality, pipeline looks healthy but does not close, and leaders lack clear answers from the data\. My work usually centers around fixing the operating backbone behind revenue teams: &gt; Building reliable forecasting and coverage models &gt; Aligning territories, quotas, and capacity &gt; Setting guardrails around pricing and approvals &gt; Cleaning up lead ownership and lifecycle flow &gt; Creating reporting that leadership can actually use Some tangible outcomes: &gt; Generated over $2M in additional pipeline by improving routing logic &gt; Improved forecast confidence and deal hygiene &gt; Reduced invoice cancellations and revenue leakage &gt; Established repeatable planning frameworks across GTM teams Tools I frequently work with include Salesforce, Clari, Looker, Gong, HubSpot, ZoomInfo, Dealhub, Terret, Zendesk, Jira\. I enjoy working with SaaS companies that are growing quickly and need their revenue operations to catch up with their ambitions\. Connect with me to learn more about my experience and how I can help your business grow\. Keywords: RevOps, Revenue Operations, Sales Operations, GTM Operations, Forecasting, Planning, SaaS Metrics, ARR, NRR, Churn, Pipeline Coverage, Salesforce, Clari, CPQ

## Location

Bengaluru

## AI stack

claude

gemini

lovable

openai

perplexity

## Work experience

Revenue Strategy Manager \- Global Business Operation at Uniphore, Dec 2024 \- Present · 1 yr 10 mos, Bengaluru, 𝐑𝐨𝐥𝐞𝐬 &amp; 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: &gt; Supported 7 Sales Leaders across India, ANZ, Middle East, and the Philippines by providing strategic guidance on forecasting, pipeline governance, deal execution, and operational planning across multiple business priorities\. &gt; Influenced $1\.2M ARR by partnering with Sales, Finance, Legal and Product, to accelerate deal execution, streamline quote approvals and protect deal margins\. &gt; Strengthened pipeline governance and forecast accuracy across JPAC by improving sales enablement and process governance, reducing forecast\-related support tickets by 90% while increasing forecasting discipline and sales accountability\. &gt; Developed a Deal Health Score by integrating CRM and sales activity data into the forecasting platform, reducing deal slippage by 30% and providing leadership with real\-time visibility into pipeline health and at\-risk opportunities\. &gt; Automated executive dashboards, Salesforce reports, and notification workflows, enabling real\-time pipeline visibility and data\-driven decision\-making for Sales leadership\. &gt; Built automated renewal dashboards and governance processes that improved renewal accountability, resulting in 77% of renewals being completed on time while enabling earlier identification and mitigation of churn risks\. &gt; Designed and implemented automation initiatives that improved Salesforce data quality and increased sales commission process efficiency by reducing manual effort by 20%\. &gt; Served as a trusted advisor to Sales leadership by driving continuous improvements across forecasting, Deal Desk, pipeline governance, and commission operations through standardized RevOps processes and scalable operating models\.

Associate Program Manager \- Strategy and operations at Postman, Jul 2021 \- Nov 2024 · 3 yrs 5 mos, Bengaluru, 𝐑𝐨𝐥𝐞𝐬 &amp; 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: &gt; 𝐋𝐞𝐚𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐑𝐨𝐮𝐭𝐢𝐧𝐠: Optimized lead routing logic, improving lead response time, increasing conversion rates, and generating additional pipeline of &gt; $2M\. &gt; 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Streamlined processes to significantly reduce invoice cancellations and enhance payment collection efficiency\. &gt; 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Support the GTM team with forecasting, pipeline management, territory planning, and compensation design\. Ensured CRM hygiene and facilitated smooth handoff from sales to order processing, customer success, and renewal teams\. &gt; 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: Create and maintain dashboards and reports to track key metrics such as lead flow, pipeline generation, deal velocity, and revenue acceleration\. Compiled data and insights for presentation slides to provide monthly and quarterly updates to leadership on successes and areas needing improvement\. &gt; 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Drive annual planning process for sales, customer success, and renewal teams, designing territory plans, quota structures, headcount models, and compensation schemes to meet GTM objectives 𝐓𝐨𝐨𝐥𝐬: Salesforce, Hubspot, Zendesk, Looker, Clari, Jira, Confluence, Fresh sales CRM, ZoomInfo, Sales Navigator, Gong, Excel, and Powerpoint\. 𝐆𝐓𝐌 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Territory planning, Process scaling, Reporting &amp; Analytics, Forecasting, SaaS Metrics, KPI, and Business Presentations\.

Business Analyst\-RevOrg at Locus, Dec 2019 \- Jun 2021 · 1 yr 7 mos, Mumbai Area, India, 𝐑𝐨𝐥𝐞𝐬 &amp; 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: &gt; Developed and prioritized strategic target account lists for sales representatives, resulting in a 25% increase in pipeline efficiency and execution in the early sales stages\. &gt; Conducted comprehensive market intelligence on target accounts, providing sales reps with timely updates and designing strategies that re\-engaged 15% of dormant leads and opportunities\. &gt; Created and delivered weekly and monthly sales analysis reports, offering regional leaders valuable insights into funnel performance and team dynamics leading to a 20% improvement in lead engagement\. &gt; Analyzed sales data, including revenue, margins, and performance metrics, to identify trends and recommend areas for improvement\. &gt; Maintained scalable processes and the sales playbook, boosting efficiency by 30% throughout the sales and customer lifecycle\.

Senior LDR at Chargebee, Jan 2018 \- Dec 2019 · 2 yrs, Chennai Area, India, 𝐑𝐨𝐥𝐞𝐬 &amp; 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: &gt; Conducted secondary research on industry trends and client business models, aiding sales reps in building customer relationships\. &gt; Monitored global SaaS events, identified key decision\-makers, and prioritized engagement based on relevant social media activity\. &gt; Performed CRM audits to ensure data accuracy and linked discrepancies to rep performance, enhancing overall data hygiene\. &gt; Engaged in live chat with website visitors to facilitate instant demo bookings, resulting in a $1M pipeline creation in one month through live chat and achieving an 87% chat\-to\-deal conversion rate\.

Market Research at Freshworks Inc\. \(formerly Freshdesk\), Jan 2016 \- Nov 2017 · 1 yr 11 mos, Chennai Area, India, 𝐑𝐨𝐥𝐞𝐬 &amp; 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: &gt; Conducted detailed research on inbound leads and accounts, updating relevant data in SFDC CRM\. &gt; Routed inbound signups to the appropriate regional sales rep based on geographic location\. &gt; Generated high\-quality outbound lead database with verified email addresses and contact numbers\. &gt; Enhanced lead routing logic by categorizing industries based on funding, revenue, employee count, product, and region\. &gt; Monitored daily sign\-ups and demo requests, ensuring all were addressed within 24 hours\.

## Education

MBA, Marketing/Marketing Management, General, Loyola College

Master of Science, SRM IST Chennai

[View the original profile](https://tal.club/meet/suman-dey)

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