Sulagna Goswami profile photo 1 on Tal

Sulagna Goswami

Content Marketer| Blogger | Social Media Marketing | B2B Marketing | Animal Nut | Reader | Human

Chennai

8+ years of work experience

Yanolja Cloud Solution, (formerly eZee)
Apr 20215 yrs 6 mosPresent

Surat, Gujarat, India

Drive engagement and generate leads through strategic content creation through blogging, email marketing, social media marketing and YouTube. Analyze performance metrics to optimize campaigns and stay ahead of industry trends.
Apr 20215 yrs 6 mosPresent

Led end-to-end content marketing initiatives across digital platforms, driving brand visibility, audience engagement, and lead generation in the hospitality technology space. Developed and executed SEO-driven content strategies, including blogs, case studies, and PR articles, strengthening organic reach and establishing thought leadership. Designed and implemented targeted email marketing campaigns (drip campaigns, newsletters, event invites), improving open rates, engagement, and conversion outcomes. Conceptualized and created high-impact website and landing page content, enhancing user experience and driving qualified lead acquisition. Spearheaded multi-platform social media campaigns, increasing audience engagement and expanding brand presence across key channels. Planned and executed webinar and event marketing strategies, significantly boosting registrations, attendance, and participant engagement. Managed end-to-end webinar execution, including content planning, speaker coordination, promotions, and post-event reporting. Executed paid advertising campaigns across Google and Meta platforms, supporting demand generation and audience acquisition efforts. Led WhatsApp marketing campaigns using WATI and 11za, enabling direct customer engagement and improving communication efficiency. Collaborated with cross-functional teams including design, sales, and product to align marketing initiatives with business objectives and ensure consistent brand messaging. Contributed to multimedia content initiatives, including brand storytelling videos, explainer content, and customer testimonials to enhance brand communication.
redBus
Dec 20204 mosMar 2021

Assisted in optimizing internal linking structures to improve website navigation and enhance search engine crawlability. Worked on content refresh initiatives by updating existing pages with relevant keywords and improved metadata. Supported backlink analysis and basic off-page SEO activities to strengthen domain authority. Coordinated with cross-functional teams to ensure SEO best practices were implemented across new content and landing pages.
redBus
Dec 20203 mosFeb 2021

Bengaluru, Karnataka, India

Feb 20209 mosOct 2020

Developed engaging headlines and content hooks to increase click-through rates and reader retention. Analyzed content performance trends to identify high-performing topics and replicate successful formats. Ensured content accuracy and relevance by verifying statistics, match data, and player information. Maintained consistency in tone and style across articles to strengthen brand voice and reader familiarity.
Freelance, self-employed
Feb 20182 yrs 11 mosDec 2020

bangalore

Sulagna’s AI Stack

claude
claude
gemini
gemini
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images

Education

University of kalyani

Master of Science - MS, Zoology/Animal Biology

University of kalyani

20132 yrs2015

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Headline

Content Marketer| Blogger | Social Media Marketing | B2B Marketing | Animal Nut | Reader | Human

About

Content Writer | Marketer | Blogger | Animal Nut | Reader

Location

Chennai

AI stack

claude

gemini

openai

perplexity

ChatGPT

ChatGPT Images

Work experience

Sr Content Writer at Yanolja Cloud Solution, (formerly eZee), Apr 2021 - Present · 5 yrs 6 mos, Surat, Gujarat, India, Drive engagement and generate leads through strategic content creation through blogging, email marketing, social media marketing and YouTube. Analyze performance metrics to optimize campaigns and stay ahead of industry trends.

Senior Content Writer at Yanolja Cloud Solution (eZee Technosys), Apr 2021 - Present · 5 yrs 6 mos, Led end-to-end content marketing initiatives across digital platforms, driving brand visibility, audience engagement, and lead generation in the hospitality technology space. Developed and executed SEO-driven content strategies, including blogs, case studies, and PR articles, strengthening organic reach and establishing thought leadership. Designed and implemented targeted email marketing campaigns (drip campaigns, newsletters, event invites), improving open rates, engagement, and conversion outcomes. Conceptualized and created high-impact website and landing page content, enhancing user experience and driving qualified lead acquisition. Spearheaded multi-platform social media campaigns, increasing audience engagement and expanding brand presence across key channels. Planned and executed webinar and event marketing strategies, significantly boosting registrations, attendance, and participant engagement. Managed end-to-end webinar execution, including content planning, speaker coordination, promotions, and post-event reporting. Executed paid advertising campaigns across Google and Meta platforms, supporting demand generation and audience acquisition efforts. Led WhatsApp marketing campaigns using WATI and 11za, enabling direct customer engagement and improving communication efficiency. Collaborated with cross-functional teams including design, sales, and product to align marketing initiatives with business objectives and ensure consistent brand messaging. Contributed to multimedia content initiatives, including brand storytelling videos, explainer content, and customer testimonials to enhance brand communication.

Search Engine Optimization Specialist at redBus, Dec 2020 - Mar 2021 · 4 mos, Assisted in optimizing internal linking structures to improve website navigation and enhance search engine crawlability. Worked on content refresh initiatives by updating existing pages with relevant keywords and improved metadata. Supported backlink analysis and basic off-page SEO activities to strengthen domain authority. Coordinated with cross-functional teams to ensure SEO best practices were implemented across new content and landing pages.

SEO Marketing Intern at redBus, Dec 2020 - Feb 2021 · 3 mos, Bengaluru, Karnataka, India

Content Writer at cricChronicle, Feb 2020 - Oct 2020 · 9 mos, Developed engaging headlines and content hooks to increase click-through rates and reader retention. Analyzed content performance trends to identify high-performing topics and replicate successful formats. Ensured content accuracy and relevance by verifying statistics, match data, and player information. Maintained consistency in tone and style across articles to strengthen brand voice and reader familiarity.

Freelance Writer at Freelance, self-employed, Feb 2018 - Dec 2020 · 2 yrs 11 mos, bangalore

Education

Master of Science - MS, Zoology/Animal Biology, University of kalyani