Sukriti Saraf
Marketing Leader | Demand Generation, Content & Product Marketing | AI-Native Marketing Systems | B2B SaaS | Ex-Flipkart | Ex-Zolve
Bengaluru
7+ years of work experience
Mar 20267 mosPresent
On-site
- Leading competitor campaigns to capture 56% BoFu traffic and convert them into High ACV SQLs.
- Improved MQL to SQL conversion rate from 24% to 45% (6 month avg.)
- Ran lifecycle email marketing campaigns to improve churn by 17.6%
Sep 20242 yrsAug 2026
Hybrid
- Own end-to-end product marketing strategy and GTM execution for Zmanda’s enterprise product line, aligning positioning, demand programs, and sales enablement
- Led messaging overhaul and competitive positioning that improved MQL-to-SQL conversion from 32% → 37%
- Reduced average CPL from $550 to $280 (49% reduction) while maintaining pipeline quality and revenue growth
- Designed multi-channel lifecycle programs that increased customer engagement by 36% and reduced churn by 12%
- Developed positioning and messaging frameworks for key buyer personas (CISO, IT Director, Backup Admin) across security, ransomware resilience, and compliance use cases
- Built sales enablement infrastructure including battle cards, ROI calculators, demo scripts, and objection-handling guides used by global sales teams
- Led cross-functional product launches (self-service licensing, compliance features, enterprise capabilities) across web, email, and sales channels
- Partnered with product leadership to translate technical roadmaps into market-facing narratives and launch plans
- Own attribution analysis and funnel optimization across paid, organic, and lifecycle channels
- Manage and mentor a 7-member marketing team across content, campaigns, and operations
Nov 202311 mosSep 2024
Hybrid
- Drove 252% growth in organic pipeline influence by aligning SEO strategy with product positioning and BoFu messaging
- Generated 2.5M+ impressions through positioning-led content programs targeting enterprise IT and security buyers
- Revamped onboarding and nurture journeys, improving customer activation by 25%
- Created competitor comparison assets and technical differentiation content that directly supported enterprise deal cycles
- Increased Google Ads conversion rate by 1.3% through refined messaging and landing page optimization
- Built product education content (solution briefs, use-case pages, technical guides) that improved sales readiness and win rates
- Implemented AI-enabled content workflows that tripled output while maintaining technical accuracy and brand voice
- Collaborated with sales and customer success to develop case studies and proof points used in late-stage opportunities
Feb 202310 mosNov 2023
Bengaluru
Product Marketing & Positioning:
- Led comprehensive ICP research and market analysis to identify target customer segments and pain points, informing product positioning strategy
- Revamped website messaging and value proposition based on customer research, increasing demo request conversion by 10.6%
- Collaborated with product team to translate feature releases into customer-facing messaging and benefits
GTM & Sales Enablement:
- Created long-form product marketing content (whitepapers, case studies, solution briefs) that reduced sales cycle duration by 20%
- Developed product positioning content for different market segments and use cases
- Managed "The Right Signal" finance newsletter (6K to 8K subscribers), demonstrating ability to build and grow product-led content programs
Customer Lifecycle Marketing:
- Partnered with product team to design customer onboarding journey and lifecycle content
- Created content for different funnel stages supporting the PLG strategy
Dec 20211 yr 2 mosJan 2023
Bangalore Urban
- Strategized and executed content calendars for CRM, social media, and org-level marketing campaigns and product launches. Upheld benchmark CTRs and opens for all CRM campaigns, MoM
- Worked with the product team to create end-to-end onboarding journey, resulting in a 15% increase in new user activation and a 7% improvement in user retention within the first quarter of implementation
- Increased blog traffic by 30% by optimizing SEO strategies and implementing targeted keywords, improving organic search rankings significantly.
- Wrote comms for the website, blogs, case studies, videos, thought leadership articles, ebooks, etc.)
- Submitted several PR articles that helped Zolve bag awards, i.e., ‘Fintech Startup of the Year' by Entrepreneur India and “The Most Innovative Use of Technology” by FCC
Jan 20193 yrsDec 2021
Bengaluru
- Executed major CRM campaigns, including The Big Billion Days, Big Saving Days, Flipkart Super Saver Days, resulting in a 10x increase in overall campaign performance.
- Improved email marketing effectiveness by implementing data-driven strategies, resulting in a 5% increase in email open rates and a 3% boost in CTRs.
- Successfully optimized push notifications by crafting engaging and personalized content, leading to a 2% rise in CTRs for all subcategories: Grocery, Fashion, BGM, Mobiles, etc
- In my 2nd year, l led a creative team (vernacular languages - creative & copy), consistently delivering 100% of content requirements for all CRM campaigns
- Assisted in the execution of 5+ high-profile brand-led offline events, contributing to a 25% increase in brand recognition and audience reach.
Sukriti’s AI Stack
Education
Bachelor of Engineering - BE, Information Technology
Visvesvaraya Technological University
20154 yrs2019
Join Sukriti and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss