Headline

CRM, Lifecycle & Retention Marketing Specialist | Email, WhatsApp & SMS Automation | Performance Marketing & SEO | Ex-Jio Financial | Open to Remote Roles

About

I help digital products grow and keep their customers — by building the CRM, lifecycle, and retention systems that turn a single download or sign-up into a lasting relationship. Over the last 3+ years across Jio Financial Services and Reliance Brands, I've built and run multi-channel CRM funnels across WhatsApp, SMS, RCS, email, and push — including the marketing layer inside a Customer Data Platform (CDP) that made segmentation scalable across every campaign we ran. Before this, I built my performance and SEO fundamentals as an intern at Murf AI — improving a website's Domain Rating from 42 to 50 and growing organic traffic 78% — and ran full-funnel digital marketing (UI/UX, CRO, social, CRM systems) at Reliance Brands and a New Holland dealership. What I'm best at is the unglamorous middle of the funnel: the segmentation logic, the channel sequencing, and the A/B tests that decide whether a customer comes back. I'm currently exploring remote CRM, Lifecycle, or Retention Marketing roles where that skill set drives engagement and revenue directly. 📩 sukhmanjosan07@gmail.com

Location

Chandigarh

AI stack

claude code

elevenlabs

gemini

hugging face

meta

openai

Work experience

Digital Product and Marketing at Jio Financial Services, Apr 2025 - Mar 2026 · 1 yr, - Led lifecycle marketing campaigns across paid and owned channels, boosting app downloads. - Identified onboarding drop-offs through funnel analysis and led content and UX experiments that improved conversion rates. - Built the marketing layer within the company's Customer Data Platform (CDP), enabling scalable segmentation and improving campaign efficiency across channels.

Digital Marketing at Jio Financial Services, Aug 2024 - Mar 2025 · 8 mos, - Boosted push notification engagement by increasing CTR 45% through audience segmentation, A/B testing, and personalization. - Set up and optimized multi-channel CRM communication funnels including WhatsApp, SMS, RCS, and email. - Standardized brand and marketing guidelines across multiple entities under the Jio Financial Services umbrella.

Marketing Intern at Reliance Brands Limited, Dec 2023 - Jan 2024 · 2 mos, Mumbai, Maharashtra, India, - Pitched and oversaw implementation of strategic UI/UX and CRO updates across three RBL brands, achieving acceptance and execution rates of 100% (GAS Jeans), 91% (Satya Paul), and 86% (Abraham & Thakore). - Conducted content audits, competitor analysis, and audience research to optimize value propositions for improved conversion rates.

Service Query Manager at New Holland Agriculture Dealership (Biker’s Heaven), Oct 2022 - Jun 2023 · 9 mos, Patiala, Punjab, India, - Managed a team of five, optimizing task delegation and reducing service-request redressal time by 20%. - Planned and implemented a transition to a new client management (CRM) system, driving a 48% QoQ increase in client communication. - Managed day-to-day social media activity, resulting in a 150% increase in organic reach and a 200% increase in followers.

Digital Marketing Intern at Murf AI, Feb 2022 - Apr 2022 · 2 mo, Bengaluru, Karnataka, India, - Elevated targeted keywords to Top 10 on SERP using SEO and content marketing, increasing website traffic by 78%. - Spearheaded three link-building campaigns that improved the website's Domain Rating from 42 to 50.

Digital Marketing Intern at Murf AI, Aug 2021 - Oct 2021 · 2 mo, Bengaluru, Karnataka, India

Education

PGP, Marketing/Marketing Management, General, Jio Institute

International Immersion Programme, Marketing/Marketing Management, General, Nanyang Technological University Singapore