Headline

Senior Engineering Leader Driving Digital Experience Initiatives

About

With 6 years of experience as a Senior Engineering Manager and more than 10 years as a developer, I have a proven track record of driving innovation and enhancing digital experiences. Currently leading engineering delivery for Electrolux Group’s Direct-to-Consumer e-commerce platform while serving as Site Lead for the Bangalore Tech Hub, scaling teams to 120+ engineers across frontend, backend, QA, release, and AI. Previously, I have led a high-performing team of 15 engineers, responsible for developing and supporting web and mobile applications that power Target’s Loyalty experience. My core competencies include technical project leadership, cross geo stakeholder management, agile project management, and emotional intelligence. I am passionate about empowering teams to deliver impactful, user-centric solutions in fast-paced environments that thrive on collaboration, creativity, and inclusivity. At Target, I've successfully led high-impact initiatives such as the relaunch of the the loyalty program, having 100M+members and the modernisation of our Login Microsite, having 10M+ monthly visitors, both critical projects involving extensive technical redevelopment.

Location

Bengaluru

AI stack

gemini

github copilot

lovable

githubcopilot

Microsoft Copilot

Suno

Work experience

Senior Engineering Manager and Site Lead at Electrolux Group, Jan 2026 - Present · 8 mos, Bengaluru, In this role, I am accountable for driving engineering execution across critical components of the Direct-to-Consumer (D2C) website, including the top of the funnel, Home Page, Product Detail Page (PDP), and Product Listing Page (PLP). My focus is on ensuring operational excellence, timely delivery, and seamless customer experiences. Beyond product engineering, I have been entrusted with site leadership responsibilities for Electrolux's Bangalore Tech Hub, established in October 2025. My mandate includes scaling the hub to 120+ engineers by the end of 2026, encompassing teams across Front End, Back End, Quality Assurance, Release Management, and Artificial Intelligence.

Senior Engineering Manager at Target, Jul 2020 - Nov 2025 · 5 yrs 5 mos, Bengaluru, Karnataka, India, Over the years, I had the incredible opportunity to lead several high-impact initiatives that shaped the digital experience for millions of Target guests: Target Circle Relaunch Led the complete rebuild of the front-end experience for Target Circle, Target’s flagship loyalty program serving 100M+ members. This was a massive, fast-paced effort with tight timelines, and it was truly rewarding to see it come to life as part of the program’s refresh and relaunch. Login Microsite Modernization Spearheaded the redevelopment of the login microsite—a critical application powering user authentication for both Target.com and the iOS app. We ensured a seamless transition with zero downtime and no disruption to 10M+ monthly users. Ensured optimal performance and stability of critical and high traffic pages like user authentication, account creation & management Leadership Across Key Domains In my leadership role, I’ve had the privilege of driving multiple product areas including: - Loyalty Experience Management - Account & Profile Management - Gift Registry - Deals

Lead Engineer at Target, Jan 2019 - Jul 2020 · 1 yr 7 mos, Bengaluru, Karnataka, India

Senior Engineer at Target, Feb 2015 - Dec 2018 · 3 yrs 11 mos, Bengaluru Area, India, At Target, I played a pivotal role in enhancing user experience by developing features focused on personalization, ratings and reviews, and Wishlist functionalities. My work involved leveraging React JS and NodeJS to create engaging interfaces that significantly improved customer satisfaction and interaction rates. Collaborating with diverse teams allowed me to implement effective solutions that drove measurable results.

Team Lead at IOMEDIA, Nov 2013 - Feb 2015 · 1 yr 4 mos, Gurgaon, India, I successfully led a dynamic team in the development of web and hybrid applications, driving innovation and efficiency. • Conducted thorough research on emerging tools and technologies to stay ahead in the competitive landscape. • Championed the creation of production applications, resulting in improved user satisfaction and engagement metrics. • Provided mentorship to junior developers, cultivating a culture of continuous learning and professional growth.

Senior Associate Software Developer at ScholarLab, Apr 2012 - Nov 2013 · 1 yr 8 mos, Gurgaon, India, As a Senior Engineer at Scholarlab.com, an online Learning Management company leveraging Moodle, I led the delivery of several complex features across the platform. My responsibilities included: Project Leadership: Managed timelines and deliverables across multiple initiatives, ensuring alignment with business objectives. Quality Assurance: Maintained high engineering standards through robust testing, observability practices, and performance optimization. Mentorship & Collaboration: Fostered team growth through coaching, conducting code reviews, and promoting knowledge sharing.

Senior Software Engineer at National Council of Educational Research and Training ( NCERT ), Oct 2011 - Mar 2012 · 6 mos, New Delhi Area, India, At NCERT, I played a pivotal role in creating innovative educational software tailored for Mathematics educators. My work involved developing interactive tools for Geometry and Trigonometry, as well as generating comprehensive assessment materials using Moodle LMS. This initiative aimed to enhance teaching methodologies and improve student engagement in mathematics.

Education

Master of Computer Applications (MCA), Computer Science, Guru Gobind Singh Indraprastha University

Small Industries Management Programme, Indian Institute of Technology, Delhi