Headline

Category Marketing Manager | MICA ’19 | DigiPivot ’22

About

I’m a marketing storyteller devoted to connecting 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 with 𝗿𝗲𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆. With over six years at 𝗨𝘀𝗵𝗮 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹, I spearhead growth as Deputy Department Manager, driving marketing initiatives and managing portfolios across 𝗦𝗲𝘄𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲𝘀, 𝗦𝘁𝘂𝗱𝗶𝗼 𝗼𝗳 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗖𝗿𝗮𝗳𝘁, and the 𝗨𝘀𝗵𝗮 𝗦𝗶𝗹𝗮𝗶 𝗦𝗰𝗵𝗼𝗼𝗹 verticals. Skilled in project 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, and 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, I turn business objectives into bold, actionable strategies that amplify brand equity and deliver measurable impact. My focus: crafting differentiated go‑to‑market plans, executing seamless launches, and building brands that resonate deeply in the consumer durables space. Fueled by curiosity and innovation, I’m energized by the 𝗲𝗻𝗱𝗹𝗲𝘀𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗮𝗻 𝗔𝗜‐𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁—where insight, creativity, and technology converge to shape the future of marketing.

Location

Gurgaon

AI stack

antigravity

codex

Work experience

Deputy Department Manager at Usha International, Dec 2023 - Present · 2 yrs 9 mos, Gurugram, Haryana, India

Senior Marketing Manager at Usha International, Apr 2022 - Dec 2023 · 1 yr 9 mos, Gurugram, Haryana, India, Overlooking Marketing activities for the Sewing Machines, Studio of Fashion & Craft and Usha Silai School verticals.

Marketing Manager at Usha International, Apr 2021 - Mar 2022 · 1 yr, Gurugram, Haryana, India

Account Planning Intern at M&C Saatchi February, Apr 2018 - May 2018 · 2 mos, New Delhi Area, India, Worked on multiple accounts (including Amazon Prime, Costa Coffee, Netmeds, various state tourism pitches, Quizistan, Nilon's among others) across multiple levels such as: - Decoding the client briefs, and presentation of the Problem Definition to the agency - Gathering useful consumer insights, by conducting Primary and Secondary research  - Conducting content analysis for the said client and other players within the industry, or with similar communication objectives  - Processing the research findings using various Coding and Insight mining techniques  - Strategizing on the creative approaches and routes that the communication should take. This eventually ended in the presentation of Creative Brief to creative team  - Pitching the entire route and communication taken up by the agency to the client Conducted an exploratory study of current India millennial trends and comparing them to the global (or western) millennial trends and the Indian Gen X trends. This study was later used for multiple accounts with millennials as their TG, by the agency.

Data Processing Intern at Quantta Analytics Plc., Mar 2017 - May 2017 · 3 mos, Greater Kolkata Area

Research Internship at SYMBIOSIS INTERNATIONAL UNIVERSITY, Jun 2015 - Dec 2015 · 7 mos, Pune

E-Commerce and Social Media Marketing Intern at Pearl Enterprises, Apr 2015 - May 2015 · 2 mos, Kolkata Area, India

Education

PGDM(C), Marketing Management, MICA | The School of Ideas

DigiPivot, Digital Marketing Certification, Indian School of Business