Headline

Product Designer at Swiggy | 7+ years of experience | Research | Design Thinking | Design System | Visual Design | IxD Certified

About

As a Product Designer at Swiggy, my work focuses on building "tezz," a B2B Qcom Retailer app aimed at transforming retail inventory management through fast deliveries and seamless user experiences. My design expertise is rooted in creating intuitive and user-centered solutions, blending UX principles with practical application. Graduating with a Bachelor of Engineering in Computational Science from Coimbatore Institute of Technology, I bring a strong technical foundation to my design approach. My goal is to continue crafting impactful and functional digital products by leveraging skills in UX, module development, and software design, while contributing to meaningful advancements in the retail and logistics domains.

Location

Bengaluru

AI stack

claude

openai

perplexity

claudecode

ChatGPT Images

Figma Make

Work experience

Product Designer at Swiggy, Dec 2023 - Present · 2 y 8 mo, Bengaluru, Karnataka, India, Led design for Tezz, Swiggy's quick-commerce platform connecting kirana retailers across Bengaluru with wholesale supply driving INR 198.6M GMV at an INR 3,500 AOV across 4-5 SKU lines and 69K+ orders, through ordering, catalog, and fulfillment flows designed for non-expert retail owners. (Lynk was acquired by Swiggy)

Product Designer at LYNK logistics, Dec 2021 - Dec 2023 · 2 y, Chennai, Tamil Nadu, India, As a UX Designer, I have experience creating seamless user experiences for FMCG Distribution Management systems. I have led the design of the Accio design system and conducted user research to gather insights from various stakeholders. I have also worked on revamping responsive websites and creating promotional materials such as posters and videos. My responsibilities include brainstorming with product teams to enhance usability, developing design strategies and creating wireframes and prototypes based on user feedback.

UI Designer at Tata Consultancy Services, Jul 2019 - Dec 2021 · 2 y 5 mo, Chennai, India, Designed a Knowledge Graph for Fresco Play (LMS) and increased the productivity of employees by 50% Designed and prototyped a responsive coding platform from scratch for employees, resulting in a user satisfaction score of 95% Designed a support system from scratch for Fresco Play resulting in a 30% decrease in support requests Increased design speed by 20% through establishing a design system in Figma, while collaborating with product owners and a team of SWE’s

Junior Editor at Star Sports, Feb 2018 - Feb 2018 · 1 mo, Designed match-day creatives and in-stadium content for Chennaiyin FC — posters, social media graphics, scoreboard visuals.

Education

Bachelor of Engineering, Computational Science, Coimbatore Institute of Technology

Public links

github: https://github.com/sujithnivel19

medium: https://medium.com/@nivelsujith

sujithpazhanivelan.com: https://www.sujithpazhanivelan.com/