Headline

P&L & GTM Leader | Strategy + Commercial Marketing | CEO’s Office, Reliance Retail | IIT Madras | Lifelong Learner

About

Bringing 14 years of experience, including 7 years in high-growth startup ecosystems, with end-to-end exposure across E-commerce, B2B, D2R, FMCG, Logistics, and Supply Chain domains. Proven track record of driving revenue scale, improving gross margins, and strengthening contribution through data-led commercial strategy and disciplined execution. Experienced in aligning marketing, distribution, and GTM initiatives with full-funnel profitability objectives, ensuring that growth is not just top-line driven but margin-accretive and sustainable. Strong exposure to Annual Operating Planning (AOP), budget governance, and cross-functional performance management across category, finance, and supply chain stakeholders. My core strengths include: • P&L Management & Revenue Ownership • Gross Margin & Contribution Optimization • Commercial Strategy & Business Expansion • Data-Driven Performance Analytics • Market Expansion & GTM Strategy • Channel & Distribution Profitability • Budget Governance & ROI Management • Business Process & Cost Optimization I operate at the intersection of strategy and execution — translating insights into commercially viable growth models, optimizing inventory velocity, improving CAC efficiency, and driving measurable business impact across channels. Focused on building scalable, profitable businesses — not just campaigns.

Location

Bengaluru

AI stack

claude code

claude

deepseek

gemini

meta

midjourney

Work experience

Senior Manager- Growth & Strategy Fashion Lifestyle (Group CEOs Office) at Reliance Retail, Mar 2026 - Present · 7 mos, Bengaluru, Transitioned from a core Marketing role to Growth & Strategy – Fashion & Lifestyle at Reliance Retail, expanding scope from campaign execution to driving business growth, profitability, and long-term strategic initiatives. In the current role, responsible for: Leading growth strategy across Fashion & Lifestyle brands, focusing on revenue acceleration and market expansion Driving data-led decision making, leveraging consumer insights, CRM, and performance metrics Building omnichannel strategies integrating offline retail, digital, and D2R platforms Collaborating closely with format CEOs and business heads to review P&L performance, identify growth levers, and solve for profitability challenges Consolidating insights across formats to build a cohesive growth narrative and strategic roadmap for leadership Identifying new business opportunities, including customer acquisition, retention, and category expansion Partnering cross-functionally with merchandising, operations, and digital teams to improve end-to-end business performance

Senior Marketing Manager _ Lee Cooper & JohnPlayers at Reliance Retail, Aug 2025 - Apr 2026 · 9 mos, Bengaluru, Karnataka, India

Senior Marketing Manager at Reliance Retail, Oct 2022 - Apr 2026 · 3 yrs 7 mos, Greater Bengaluru Area, Strategic marketing leader specializing in brand growth, consumer acquisition, and engagement at scale. Spearheads high-impact, cross-category campaigns and platform-wide activations that drive measurable business outcomes Key activities include: Brand Management: Develop and execute strategies to strengthen brand positioning, ensuring consistent messaging across all consumer touchpoints. Research and Insights: Collaborate with third-party agencies to conduct studies on brand awareness and consumer sentiment. Utilize data-driven insights to tailor campaigns that align with audience expectations and market trends. Marketing Budget Management: Oversee a monthly marketing budget of ₹120 crore, optimizing spend to maximize ROI. Manage ₹3.5 crore in monthly BTL activities, delivering measurable results in consumer engagement and brand visibility. Campaign Execution: Plan and execute multi-channel marketing campaigns, ensuring timely delivery and alignment with business objectives. Leverage insights from past campaigns to continuously improve performance. Agency and Partner Collaboration: Build and maintain strong relationships with external partners and agencies. Oversee the selection process, guide the development of strategies, and ensure the delivery of impactful and consistent brand messaging. Market Analysis: Monitor industry trends and competitor activities to identify opportunities for innovation. Use market insights to adapt strategies and maintain a competitive edge. Cross-Functional Coordination: Work closely with internal teams to ensure seamless implementation of marketing initiatives, from ideation to execution and analysis

Head Of Marketing Analytics at Asymmetrique, Jan 2022 - Apr 2026 · 4 yrs 4 mos

Vice President Marketing at Future IT Global(Mopedo Bikes), Nov 2020 - Nov 2021 · 1 yr 1 mo, Hyderabad, Telangana, India

Sales and Marketing Analytics Lead at Ninjacart, May 2019 - Oct 2020 · 1 yr 6 mos, Bangalore

Senior Business Analyst at LatentView Analytics, Oct 2017 - May 2019 · 1 yr 8 mos, Chennai, Tamil Nadu, India

Education

Master of Business Administration - MBA, operations and marketing management, Indian Institute of Technology, Madras

Business, Management, Marketing, and Related Support Services, Indian Institute of Management Tiruchirappalli