---
title: "Suhas Rajashekar - Marketing Analytics Lead in Bengaluru | Tal"
description: "Meet Suhas Rajashekar, Marketing & Revenue Analytics - Vontier | Ex-Manager @HSBC | Ex-VP @Goldman Sachs based in Bengaluru. AI stack includes claude code, gemini, and notebooklm."
image: "https://tal.club/meet/suhas-rajashekar/share-image"
---

# Suhas Rajashekar on Tal

## Headline

Marketing & Revenue Analytics \- Vontier \| Ex\-Manager @HSBC \| Ex\-VP @Goldman Sachs

## Location

Bengaluru

## AI stack

claude code

gemini

notebooklm

openai

ChatGPT

CrewAI

## Work experience

Marketing Analytics Lead at Vontier, Jul 2024 \- Present · 2 yrs 3 mos, Bengaluru, Martech and Analytics Own end\-to\-end GTM funnel and revenue reporting, translating business questions from Sales, Marketing, and executive stakeholders into scalable Power BI dashboards built on SQL\-based data models and DAX measures\. Define and maintain KPI methodologies and scorecard metrics used by leadership to track sales funnel performance and marketing effectiveness, establishing a consistent, trusted reporting standard\. Lead Master Data Management \(MDM\) work — data modeling, validation, and cleansing — to strengthen data governance and reporting accuracy across marketing systems\. Designed a target\-setting framework decomposing annual goals into monthly/weekly regional targets, increasing funnel movement by 12%\. Built a lead scoring model adopted by Sales to prioritize outreach, reducing inflow of low\-potential leads by 30%\. Led a market research and territory\-scoring project for an operating company \(Matco\), producing a replicable analytical playbook for future route/territory expansion decisions\. Designed an A/B testing framework using randomized multivariate assignment to drive continuous email campaign optimization\.

Manager Information Management at HSBC Bank, Jun 2023 \- Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Translated business requirements into multi\-channel campaign specifications, owning the full campaign lifecycle from planning through post\-deployment monitoring and reporting\. Built selection rules and executed campaigns using Teradata SQL, Salesforce, CIM, and PEGA, partnering cross\-functionally to optimize delivery channels\. Contributed to a predictive Next Best Action \(NBA\) delivery model recommending optimal engagement channels, improving targeting accuracy\. Maintained a 95%\+ delivery quality score across all campaign executions through rigorous data QA and adherence to controls\.

Vice President Marketing Operations at Goldman Sachs, Feb 2019 \- Feb 2023 · 4 yrs 1 mo, Bengaluru, Karnataka, India, Led quarterly project intake and prioritization of marketing initiatives based on business KPIs and regulatory requirements — managing requirements grooming and roadmap sequencing across competing stakeholder asks\. Oversaw the full campaign operations lifecycle \(planning, development, testing, approvals, documentation, launch, monitoring\), building reusable, documented workflow templates that cut campaign development time by 35%\+\. Integrated credit bureau data \(FICO via Acxiom and TransUnion\) to support governed, compliant pre\-screening and targeting workflows\. Directed a year\-long ESP migration and IP\-warming program \(Zeta Impact → Zeta Marketing Platform\), migrating 200\+ templates under strict data\-quality controls; also expanded Adobe Campaign's data infrastructure by integrating 12\+ new data schemas for improved targeting precision\. Reduced $1M\+ in vendor operating costs by migrating high\-volume email campaigns to an in\-house platform, eliminating per\-record fees\. Led targeting strategy for a \~2\.5M\-record remarketing expansion, delivering 100% month\-over\-month acquisition growth through free channels with zero incremental spend\. Built a multivariate testing playbook \(up to 32 variations\) that drove multiple\-fold increases in campaign conversion rates\. Promoted twice within four years for sustained impact across marketing operations and technology initiatives\.

Marketing Technology Analyst at Epsilon, Feb 2016 \- Feb 2019 · 3 yrs 1 mo, Bengaluru, Managed end\-to\-end execution of multi\-channel campaigns for major accounts \(Union Bank, Marriott, ExxonMobil, Dell\) using Adobe Campaign and UNICA Campaign\. Led a team of 4 \(2 campaign analysts, 2 quality analysts\) for a large\-scale client engagement over 18 months\. Built a structured IP\-warming framework used across multiple ESP migrations and client onboarding ramp\-ups\.

## Education

Master of Business Administration, Business Administration and Management, General, Liverpool John Moores University

Postgraduate Program in Management, Business Administration and Management, General, Institute of Management Technology, Ghaziabad

[View the original profile](https://tal.club/meet/suhas-rajashekar)

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