Headline

Data Analyst @ Sigmoid Analytics | SQL, Python, Power BI (Advanced DAX) | Cloud ETL amp; Star-Schema Data Modeling | Ad Tech Analytics amp; Multi-Touch Attribution (MTA)

About

Associate Data Analyst @ Sigmoid Analytics | MANIT Bhopal Graduate (B.Tech ECE) I specialize in transforming complex, multi-source datasets into scalable analytical infrastructure, executive BI dashboards, and growth-focused marketing attribution models. What I Do Core Technical Focus: Business Intelligence Dashboards: Built 50+ interactive executive dashboards using Power BI (Advanced DAX, Power Query) and Python visualization frameworks (Streamlit, Plotly) to track key organizational KPIs. AdTech Marketing Analytics: Execute multi-platform campaign tracking across Meta Ads Manager, Google Ads, TikTok, and Pinterest, developing Python-based Multi-Touch Attribution (MTA) models to optimize cross- channel spend. Data Engineering Cloud Pipelines: Engineer automated ETL/ELT data pipelines using SQL, Python, PySpark, and Hive to ingest and clean large-scale operational datasets. Data Modeling Query Optimization: Design star-schema database models across PostgreSQL, Snowflake, and MS SQL Server, tuning queries to reduce reporting refresh latencies by over 40%. AI-Assisted Workflow Automation: Leverage Copilot Studio, LLM prompt engineering, and automated scripts to streamline repetitive analytical tasks and accelerate insight delivery cycles. Core Capabilities: Data Analytics Power BI Advanced DAX SQL Query Optimization Python (Pandas, NumPy, Scikit-learn) ETL Pipeline Engineering Star-Schema Data Modeling Multi-Touch Attribution (MTA/MMM) AI-Assisted Automation

Location

Greater Bengaluru Area

AI stack

claude code

gemini

meta

Work experience

Associate Data Analyst at Sigmoid, Jul 2025 - Present · 1 yr 5 mos, Bengaluru, • Specialize in end-to-end data processing, BI reporting, and marketing attribution modeling at Sigmoid Analytics. • Developed over 50 interactive Power BI dashboards using complex DAX measures to enhance data visualization. • Engineered scalable ETL data pipelines across multiple cloud platforms, optimizing SQL database schemas to reduce reporting latencies. • Managed multi-platform paid social analytics, building Python-based Multi-Touch Attribution models to maximize ROI.

Education

Bachelor of Technology, Electrical, Electronics and Communications Engineering, Maulana Azad National Institute of Technology