Sudha Thota
Director - Digital Marketing at CriticalRiver Inc.
Hyderabad
16+ years of work experience
Jul 20242 yrs 4 mosPresent
On-site
I lead digital marketing strategy and execution that drives brand visibility, audience engagement, and measurable revenue growth. I head the digital marketing department and partner with sales, product, and creative teams to build integrated programs across multiple business verticals, and I build the tools that make marketing spend work harder.
Featured: Lexora Ad Spend Optimizer
I led the development of Lexora, an accelerator that identifies and plugs budget leakage across ad channels and campaigns, reallocating spend to what performs. Result: 30% savings in wasted ad spend.
What I deliver:
▪️ Ad spend efficiency and performance marketing: Data-driven budget optimization, powered by Lexora, that cuts budget leakage and improves return on ad spend.
▪️ Demand generation and pipeline: Targeted lead generation and account-based marketing programs aligned directly with sales pipeline and revenue goals.
▪️ Search and answer engine optimization (SEO + AEO): Technical audits, keyword and competitor research, and link-building, paired with AEO to get content surfaced and cited in AI answers and featured snippets.
▪️ Integrated campaigns: High-impact, multi-channel campaigns from planning through execution.
▪️ Marketing automation and analytics: Marketing Hub for lead nurturing, funnel tracking, and performance reporting.
▪️ Department leadership: Heading the marketing function and connecting leadership, practice, delivery, brand, content, and design teams so strategy turns into aligned execution.
Core strengths: Digital Marketing Strategy · Ad Spend Optimization · Budget Leakage Reduction · Performance Marketing · Account-Based Marketing · Demand Generation · SEO · AEO · Marketing Automation · HubSpot · Department Leadership · Cross-Functional Leadership
Feb 20213 yrs 7 mosAug 2024
India
Manage company's digital assets
Handle complete SEO - On-page and Off-page strategies, Competitor Analysis, Keyword Analysis, Traffic Analysis, Quality link building, Writing Meta tags and XML Sitemaps, website testing for errors/changes and suggestions to development team
Develop, Implement and manage marketing campaigns that promote company products and/or services
Work with the business stakeholders to plan growth of each business segment assigned
Work on lead generation campaigns
Collaborate with internal stakeholders and brand teams on integrated media planning. Liaise with product and business teams to support their business objectives and deliver results
Work closely with cross-functional teams – creative team and content writers
Apr 20183 yrsMar 2021
Hyderabad Area, India
Responsible for the group’s digital assets
Developing, Implementing and managing marketing campaigns that promote company products and/or services.
Work with the business stakeholders to plan growth of each business segment assigned
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Identifies and evaluates new digital technologies for generating leads/customers.
Oversight and management of onsite and offsite SEO resources
Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
Interacting with business stakeholders and other internal team members to define the business needs (success criteria) and requirements; providing assistance in developing solutions that solve these business needs.
Demonstrated success in consulting with clients (Internal businesses) to understand/refine business objectives, and create/deploy an integrated, multichannel marketing campaign to address
Collaborate with sales team to understand customer goals and provide recommendations to achieve those goals
Monitoring tracking & reporting website/social asset performance.
Curating the existing database and helping corporate communications team to make out TG based communication.
Utilize social listening tools to generate actionable insights
Help onboard, train and guide other team members as needed
Managing Online Reputation on major compliant sites
Partner with publishers/affiliate marketers on strategic client acquisitions
Apr 20173 yrs 11 mosFeb 2021
Hyderabad Area, India
Monitoring tracking & reporting website/social asset performance.
Responsible for the group’s digital assets
Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Curating the existing database and helping corporate communications team to make out TG based communication.
Utilize social listening tools to generate actionable insights
Manage responses on major compliant sites
Manage the day-to-day social and digital marketing campaigns and reporting
Plan, implement, analyse and optimize all social and digital marketing activities
Apr 20164 yrs 11 mosFeb 2021
Hyderabad Area, India
Responsible for improving Group website's organic search results.
Improve group sites' keyword rankings
Create and launch SEO campaigns
Identify areas of improvement
Work along with Social media teams
Run PPC campaign
Manage responses on major complaint sites i.e Online Reputation Management
Nov 20145 mosMar 2015
Hyderabad Area, India
Responsible for improving company's organic search results. Create and launch SEO campaigns, identify areas of improvement, run PPC campaign, and attempt to improve the clients' sites' rankings in major search engines.
Aug 20131 yr 5 mosDec 2014
Hyderabad Area, India
Research and strategic planning for paid and organic search campaigns
Staying abreast of (and sharing) changes in search engine signals
Communication to clients, team, and management on strategy/project development, timelines, and results
Collaborate on client strategy and goal definition for success
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Research and administer social media tools in support of clients’ social media strategy
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Excellent analytical, organizational, project management and time management skills
Demonstrated success in consulting with clients to understand/refine business objectives, and create/deploy an integrated, multichannel marketing campaign to address
Sep 20094 yrsAug 2013
Responsible for business development, Improve website traffic, develop brand strategy
Building and managing relationships with existing and potential clients.
Coordinate with sales and operations team while executing the strategy
Brainstorming new concepts for campaigns and products
In to international client service
To maintain the client relationship in the project delivery and develop new add-on project opportunities.
Looking beyond the day-to-day needs of an account to ensure the long-term stability and growth of the relationship and revenue.
Actively work to lead and support project team by facilitating constant communication in weekly updates to keep the team focused on delivering results; facilitate coordination of project milestones with global and cross-functional marketing team inputs.
Resolve any issues and solve problems throughout project life cycle.
Solutions include but not limited to the assigned task that matches the project, enhancing usability and accessibility of the technology and found innovative ways to meet deliverables.
Sudha’s AI Stack
Education
Kakatiya University
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