Sudarshan Uppunda profile photo 1 on Tal

Sudarshan Uppunda

Content Marketing Manager | B2B Product Marketing | Content Strategy | Content & Copy | Social Media & Brand Management |

Bangalore Urban

6+ years of work experience

Zyeta
Jul 20251 yr 2 mosPresent

Leading and mentoring a 4-member team of writers and graphic designers, setting creative direction and aligning output with business objectives and brand strategy. Partnering with senior leadership on promotional strategies and organic marketing initiatives for flagship projects and events. Owning program management for Zyeta's Awards submissions and CoreNet Global Summit presence — end-to-end from strategy to execution. Spearheading AI discoverability initiatives — restructuring website content to be skimmable and surfaceable by AI engines (AEO), ensuring Zyeta's brand presence extends into AI-driven search and discovery.
Zyeta
Feb 20232 yrs 5 mosJun 2025

Bengaluru, Karnataka, India

Spearheaded the end-to-end content vertical — ideation, creation, execution, and distribution — driving a 64% increase in audience engagement across channels. Designed and executed multi-channel campaigns (social, influencer, podcast, video, email, blog) aligned to quarterly OKRs and product launch timelines. Developed Zyeta's award strategy and submission pipeline, achieving a 71%+ win rate across national and international competitions. Crafted thought leadership content, tone-of-voice guidelines, and brand narrative frameworks, resulting in a 143% increase in organic website traffic. Managed monthly and quarterly content calendars, collaborating with design, sales, and leadership teams to ensure cohesive inbound marketing.
Zyeta
Mar 20211 yr 11 mosJan 2023

Bengaluru, Karnataka, India

Drove an 8X growth in LinkedIn followers within 12 months through strategic content planning and consistent narrative execution. Built and managed an influencer network featuring LinkedIn Top Voices, enabling high-reach brand collaborations. Developed a video and podcast storyboarding framework deployed across YouTube and LinkedIn, boosting Q4 impressions by 40%. Supported Zyeta's first international award win (International Property Awards 2022-23), authoring the submission that secured the Asia Pacific award.
Buildofy
Nov 20205 mosMar 2021

Mumbai

Led solo video content production across YouTube and Instagram, managing the full creative pipeline from script to storyboard to final edit direction, establishing repeatable weekly production workflows
The Arch Insider
Jul 20201 yr 1 moJul 2021

BLARROW ONLINE SERVICES PRIVATE LIMITED
Jun 20201 yr 2 mosJul 2021

Rethinking The Future
Nov 20196 mosApr 2020

Sudarshan’s AI Stack

claude
claude
gemini
gemini
grok
grok
manus
manus
openai
openai
perplexity
perplexity

Education

University of Mumbai

Bachelor of Architecture, University of Mumbai

University of Mumbai

20125 yrs2017

Undergraduate studies, Science Stream

K J Somaiya College of Science & Commerce Vidyanagar Vidyavihar Mumbai 400 077

20102 yrs2012

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Headline

Content Marketing Manager | B2B Product Marketing | Content Strategy | Content & Copy | Social Media & Brand Management |

Location

Bangalore Urban

AI stack

claude

gemini

grok

manus

openai

perplexity

Work experience

Content Manager at Zyeta, Jul 2025 - Present · 1 yr 2 mos, Leading and mentoring a 4-member team of writers and graphic designers, setting creative direction and aligning output with business objectives and brand strategy. Partnering with senior leadership on promotional strategies and organic marketing initiatives for flagship projects and events. Owning program management for Zyeta's Awards submissions and CoreNet Global Summit presence — end-to-end from strategy to execution. Spearheading AI discoverability initiatives — restructuring website content to be skimmable and surfaceable by AI engines (AEO), ensuring Zyeta's brand presence extends into AI-driven search and discovery.

Content Strategist at Zyeta, Feb 2023 - Jun 2025 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Spearheaded the end-to-end content vertical — ideation, creation, execution, and distribution — driving a 64% increase in audience engagement across channels. Designed and executed multi-channel campaigns (social, influencer, podcast, video, email, blog) aligned to quarterly OKRs and product launch timelines. Developed Zyeta's award strategy and submission pipeline, achieving a 71%+ win rate across national and international competitions. Crafted thought leadership content, tone-of-voice guidelines, and brand narrative frameworks, resulting in a 143% increase in organic website traffic. Managed monthly and quarterly content calendars, collaborating with design, sales, and leadership teams to ensure cohesive inbound marketing.

Creative Writer at Zyeta, Mar 2021 - Jan 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, Drove an 8X growth in LinkedIn followers within 12 months through strategic content planning and consistent narrative execution. Built and managed an influencer network featuring LinkedIn Top Voices, enabling high-reach brand collaborations. Developed a video and podcast storyboarding framework deployed across YouTube and LinkedIn, boosting Q4 impressions by 40%. Supported Zyeta's first international award win (International Property Awards 2022-23), authoring the submission that secured the Asia Pacific award.

Content Associate at Buildofy, Nov 2020 - Mar 2021 · 5 mos, Mumbai, Led solo video content production across YouTube and Instagram, managing the full creative pipeline from script to storyboard to final edit direction, establishing repeatable weekly production workflows

Architectural Journalist at The Arch Insider, Jul 2020 - Jul 2021 · 1 yr 1 mo

Architectural Content Writer at BLARROW ONLINE SERVICES PRIVATE LIMITED, Jun 2020 - Jul 2021 · 1 yr 2 mos

Architectural Journalist at Rethinking The Future, Nov 2019 - Apr 2020 · 6 mos

Education

Bachelor of Architecture, University of Mumbai, University of Mumbai

Undergraduate studies, Science Stream, K J Somaiya College of Science & Commerce Vidyanagar Vidyavihar Mumbai 400 077

Public links

sudarfolio-lwvhxmuy.manus.space: https://sudarfolio-lwvhxmuy.manus.space/