Founding Marketer @Hawky AI | Podcaster🎙️ | ex-Zluri, LeadSquared

Bengaluru



Bengaluru, Karnataka, India
On-site

India


Bachelor of Design - BDes, Industrial Design
Vellore Institute of Technology
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Hey there !! I am Sudarshan Baskar, a digital product designer, who believes that good design is a harmonious blend of functionality and aesthetics. I also run an entrepreneurship podcast where I spoke with 50+ founders and operators from Indian Startup Ecosystem. Besides screens and mic, you can find me reading books/articles and eating Briyani🍲
Bengaluru
claude code
Founding Marketer at Hawky.ai, Jun 2025 - Present · 1 yr 3 mos, Bengaluru, - First marketer, now owning entire demand generation. - Leading a team of 2, hired and trained them - content marketer and SDR. - Built brand + designed entire website. - Owned product marketing: decks, education videos (iterated with fast product updates) - Scaled content + social: 100+ posts, set up systems for consistency. - 15+ podcast episodes with performance marketing leaders across globe. - Built outbound from scratch: messaging, cadences, internal tooling. - Generated $750K pipeline (SQLs) QoQ. - Wrote SEO-driven content, reaching ~4K monthly visitors.
Product Designer at LeadSquared, Apr 2025 - Jun 2025 · 3 mos
Associate Product Designer at LeadSquared, Aug 2024 - Apr 2025 · 9 mos
Product Designer at Zluri, Dec 2023 - Jun 2024 · 7 mos, Bengaluru, Karnataka, India, At Zluri, I worked with Dhanush (Product Design Lead) and Chaitanya (CTO, Co-founder), contributing to key projects: 1. Departments & Groups: Streamlined spend optimization and security management. 2. Notifications & Reminders: Designed a system to alert overspends, late renewals and few more. 3. Access Management: Manage employee license ownership and restrictions. 4. Integration Dashboard: Created a dashboard to monitor integration reliability. 5. Security & Compliance: Led a UI revamp from v1 to v2. 6. Experiments: Revised and established guidelines for table design across the platform.
UI/UX Design Intern at Cape Agency, May 2023 - Jul 2023 · 3 mos, On-site
PM Fellow at NextLeap, May 2023 - Jul 2023 · 3 mos, India
Bachelor of Design - BDes, Industrial Design, Vellore Institute of Technology
youtube.com: https://youtube.com/@sudarshanspodcast