Headline

MBA | Marketing & Growth Strategy | Campaigns, Performance Marketing & Analytics | Product Thinking | Stakeholder & Talent Strategy | ICICI | Driving Scalable Business Impact

About

Marketing-focused MBA with experience in driving growth through campaign execution, performance marketing, and data-driven decision-making. I bring a strong understanding of consumer behavior, brand positioning, and multi-channel engagement strategies. I have worked on large-scale marketing initiatives across events and digital platforms, leading influencer collaborations, executing campaigns, and tracking performance to optimize engagement, reach, and ROI. My work reflects a balance of creativity and analytics to deliver measurable business outcomes. Alongside marketing, I bring a product-oriented mindset—leveraging user insights, mapping customer journeys, and collaborating with cross-functional teams to improve user experience and drive feature-level impact. I also have experience in stakeholder alignment, talent strategy, and operational execution, enabling seamless coordination across teams and ensuring efficient delivery in fast-paced environments. I am particularly interested in roles across Marketing, Growth, and Product Strategy, where I can combine data, creativity, and execution to build scalable business impact.

Location

Bengaluru

AI stack

claude

deepseek

elevenlabs

gemini

Canva Magic Studio

ChatGPT

Work experience

Assistant Brand Manager Marketing at Media9 Celebrity Management Pvt Ltd., Feb 2026 - Present · 7 mo, Hybrid

Founder’s Office at ecopath.earth, May 2026 - Jun 2026 · 1 mo, Bengaluru

Manager at ICICI Bank, Jun 2025 - Mar 2026 · 10 mos, Hyderabad, • Executed lifecycle and lead generation campaigns for SME lending products using advanced segmentation and funnel optimization • Built and managed revenue pipelines by leveraging campaign analytics, performance tracking, and ROI-driven insights • Improved conversion rates through onboarding journey optimization and personalized communication strategies • Enhanced campaign performance through A/B testing of messaging, creatives, and targeting approaches • Segmented customers based on financial, credit, and behavioral data to improve targeting precision and campaign effectiveness • Drove cross-sell and upsell initiatives to increase product adoption and portfolio penetration • Identified user friction points across onboarding and customer journeys, improving user experience and funnel efficiency • Collaborated with credit, risk, and operations teams to refine targeting strategies and eligibility frameworks • Analyzed product and campaign performance data to generate actionable insights for business and feature improvements • Partnered with cross-functional stakeholders to align marketing, product, and business requirements for seamless execution

Associate Founder at WebLynks | Design & Dev Studio, Apr 2025 - Jun 2025 · 3 mos, Remote

Market Research Intern at Paranjape Schemes Construction Ltd, Aug 2024 - Oct 2024 · 3 mos, Mumbai, - Developed strategies that increased walk-in traffic to Mumbai sites and sales offices by 80+ visitors. - Analyzed the existing CIS through UX journey mapping, identifying 5+ key improvement opportunities. - Implemented strategic changes, improving resource efficiency by 30% and raising CSAT to 4.8/5. - Created Figma wireframes for the Paranjape app, boosting user engagement by 1,000+ active users.

Education

Master of Business Administration, E-Commerce and Marketing, BITSoM - BITS School of Management

Bachelor of Technology, Computer Science, St. Thomas' College of Engineering & Technology 122

Public links

youtube.com: https://youtube.com/@https://youtube.com/@media9creations?si=x-3ArWYVymfagmNF