---
title: "Suchismita Sinha - Growth and Creative Lead in Bengaluru | Tal"
description: "Meet Suchismita Sinha, Meta Creative Strategist | ₹1Cr+/mo spend across US, UK & UAE D2C beauty & wellness | I research the angle, script it, shoot it, and read the data | Ex-Founder based in Bengaluru. AI stack includes claude, elevenlabs, and Wispr Flow. Explore public work links including claude..."
image: "https://tal.club/meet/suchismita-sinha/share-image"
---

# Suchismita Sinha on Tal

## Headline

Meta Creative Strategist \| ₹1Cr\+/mo spend across US, UK & UAE D2C beauty & wellness \| I research the angle, script it, shoot it, and read the data \| Ex\-Founder

## About

I run ₹1 crore\+ of Meta spend a month for a D2C wellness brand that doesn't sell a single unit in India\. We ship only to the US, UK and UAE\. So every hook, every angle, every winning ad I've built has been aimed at Western consumers , from a desk in India\. That's an unusual thing to be able to say, and it's the most useful thing about me\. Blended ROAS held at 1\.8–2\.2x while scaling that account past ₹1 crore a month\. Holding the line as the budget climbs is the hard half of that sentence\. What I own, end to end: → Research\. Competitor teardowns, review mining, comment scraping, angle hypotheses\. I don't brief until I know what the customer is actually triggered by\. → Build\. Scripts, storyboards, editor briefs, revision rounds\. AI footage and graphics when a shoot doesn't justify its cost\. → Shoot\. I'm on camera in a meaningful share of the creatives running in the account\. Being the talent makes me a faster strategist , I know in the first take whether a hook will hold\. → Read\. Weekly creative reporting, fatigue curves, hook\-rate and hold\-rate diagnostics, and the uncomfortable conversation about which concept to kill\. The founder and I run the entire Meta function between us\. I manage two people and I still write the briefs myself\. How I got here: two years co\-founding MS/SS, zero to 50\+ orders a day organically in six months\. Then a deliberate run through three account structures — a ₹300–500 AOV jewellery brand, an agency book of 5–7 D2C and lead\-gen clients, and now a single global brand at scale\. I wanted to know how creative behaves in all three before claiming a point of view about it\. Creative is the only lever that scales without a budget increase\. Everything I've built since has been shaped around that\. Bengaluru\-based, open to roles where creative strategy sits at the centre of growth rather than downstream of it\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

Wispr Flow

## Work experience

Growth and Creative Lead at Stealth Startup, Mar 2026 \- Present · 7 mo, Bengaluru, Run the entire Meta function alongside the co\-founder \. We sell exclusively into the US, UK and UAE — no domestic sales — so the whole track record here is with Western consumers\. \- Over ₹2 Cr/month in managed spend across three markets, holding ROAS at 1\.8–2x as budgets scaled\. Partner directly with the co\-founder on revenue strategy and creative roadmap\. \- Own the full creative process end to end: strategy, hook and angle development, briefing, scripting, editor briefs and multiple rounds of edit revisions\. No external creative agency in the loop\. \- Lead a two\-person team \(creator sourcing \+ production assistant\) and act as sole POC for global creator and agency partnerships — weekly calls, campaign direction, and the plan of action across paid\. \- Source and direct UGC creators across India, the US, UK and UAE; also appear on camera and handle behind\-the\-scenes production\. \- Produce AI\-generated footage and graphics in\-house in Google Flow, expanding testable creative volume without a proportional rise in production cost or turnaround time\. \- Drive the research and reporting loop: ongoing ad and competitor research feeding structured A/B tests across hooks, angles, formats and audiences, with reporting fed back into strategy — cutting creative fatigue and lifting CTR and CVR\.Growth

Performance Marketing Associate at Plan D Media, Nov 2025 \- Mar 2026 · 5 mos, Kolkata, Managed Meta Ads for a mixed book of D2C and lead\-generation clients\. \- Scaled accounts from ₹50K to ₹5L\+/month, delivering ROAS up to 2\.8x\. \- Owned full\-funnel strategy across 5–7 client accounts simultaneously — prospecting, retargeting and conversion\. \- Built audience strategies across lookalikes, retargeting cohorts and interest stacking\. \- Reported on CAC, ROAS, CTR, CVR and revenue contribution directly to clients\. \- Led creative testing frameworks that improved campaign efficiency and brought CPA down across the book\.

Co\-Founder at MS/SS, May 2023 \- Oct 2025 · 2 y 5 mo, Haldia, Built and scaled a D2C e\-commerce brand from zero to 50\+ orders/day organically within six months\. \- Owned performance marketing, pricing, sourcing and end\-to\-end operations\. \- Reduced CAC through funnel optimisation and creative iteration\. \- Held hands\-on P&L accountability across acquisition, retention and margin\. \- Ran the business for two years while also taking paid\-media roles — a deliberate move through three different account structures to learn media buying at depth before returning to creative ownership\.

## Education

Bachelor of Business Administration, International Business/Trade/Commerce, The Bhawanipur Education Society College

## Public links

- claude\.ai: https://claude\.ai/artifact/HXrkXt7pnnkC7iqSVkSKCT

[View the original profile](https://tal.club/meet/suchismita-sinha)

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