Headline

Meta Creative Strategist | ₹1Cr+/mo spend across US, UK & UAE D2C beauty & wellness | I research the angle, script it, shoot it, and read the data | Ex-Founder

About

I run ₹1 crore+ of Meta spend a month for a D2C wellness brand that doesn't sell a single unit in India. We ship only to the US, UK and UAE. So every hook, every angle, every winning ad I've built has been aimed at Western consumers , from a desk in India. That's an unusual thing to be able to say, and it's the most useful thing about me. Blended ROAS held at 1.8–2.2x while scaling that account past ₹1 crore a month. Holding the line as the budget climbs is the hard half of that sentence. What I own, end to end: → Research. Competitor teardowns, review mining, comment scraping, angle hypotheses. I don't brief until I know what the customer is actually triggered by. → Build. Scripts, storyboards, editor briefs, revision rounds. AI footage and graphics when a shoot doesn't justify its cost. → Shoot. I'm on camera in a meaningful share of the creatives running in the account. Being the talent makes me a faster strategist , I know in the first take whether a hook will hold. → Read. Weekly creative reporting, fatigue curves, hook-rate and hold-rate diagnostics, and the uncomfortable conversation about which concept to kill. The founder and I run the entire Meta function between us. I manage two people and I still write the briefs myself. How I got here: two years co-founding MS/SS, zero to 50+ orders a day organically in six months. Then a deliberate run through three account structures — a ₹300–500 AOV jewellery brand, an agency book of 5–7 D2C and lead-gen clients, and now a single global brand at scale. I wanted to know how creative behaves in all three before claiming a point of view about it. Creative is the only lever that scales without a budget increase. Everything I've built since has been shaped around that. Bengaluru-based, open to roles where creative strategy sits at the centre of growth rather than downstream of it.

Location

Bengaluru

AI stack

claude

elevenlabs

Wispr Flow

Work experience

Growth and Creative Lead at Stealth Startup, Mar 2026 - Present · 7 mo, Bengaluru, Run the entire Meta function alongside the co-founder . We sell exclusively into the US, UK and UAE — no domestic sales — so the whole track record here is with Western consumers. - Over ₹2 Cr/month in managed spend across three markets, holding ROAS at 1.8–2x as budgets scaled. Partner directly with the co-founder on revenue strategy and creative roadmap. - Own the full creative process end to end: strategy, hook and angle development, briefing, scripting, editor briefs and multiple rounds of edit revisions. No external creative agency in the loop. - Lead a two-person team (creator sourcing + production assistant) and act as sole POC for global creator and agency partnerships — weekly calls, campaign direction, and the plan of action across paid. - Source and direct UGC creators across India, the US, UK and UAE; also appear on camera and handle behind-the-scenes production. - Produce AI-generated footage and graphics in-house in Google Flow, expanding testable creative volume without a proportional rise in production cost or turnaround time. - Drive the research and reporting loop: ongoing ad and competitor research feeding structured A/B tests across hooks, angles, formats and audiences, with reporting fed back into strategy — cutting creative fatigue and lifting CTR and CVR.Growth

Performance Marketing Associate at Plan D Media, Nov 2025 - Mar 2026 · 5 mos, Kolkata, Managed Meta Ads for a mixed book of D2C and lead-generation clients. - Scaled accounts from ₹50K to ₹5L+/month, delivering ROAS up to 2.8x. - Owned full-funnel strategy across 5–7 client accounts simultaneously — prospecting, retargeting and conversion. - Built audience strategies across lookalikes, retargeting cohorts and interest stacking. - Reported on CAC, ROAS, CTR, CVR and revenue contribution directly to clients. - Led creative testing frameworks that improved campaign efficiency and brought CPA down across the book.

Co-Founder at MS/SS, May 2023 - Oct 2025 · 2 y 5 mo, Haldia, Built and scaled a D2C e-commerce brand from zero to 50+ orders/day organically within six months. - Owned performance marketing, pricing, sourcing and end-to-end operations. - Reduced CAC through funnel optimisation and creative iteration. - Held hands-on P&L accountability across acquisition, retention and margin. - Ran the business for two years while also taking paid-media roles — a deliberate move through three different account structures to learn media buying at depth before returning to creative ownership.

Education

Bachelor of Business Administration, International Business/Trade/Commerce, The Bhawanipur Education Society College

Public links

claude.ai: https://claude.ai/artifact/HXrkXt7pnnkC7iqSVkSKCT