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Subrat Pattanaik

Lead Engineer (Engineer - II) @ Samsung Electronics (Samsung Ads) | 5 years experience | ex-Juspay | ex-Deloitte

Bengaluru

5+ years of work experience

Samsung Ads
Apr 20251 yr 5 mosPresent

Bengaluru, Karnataka, India

• Designed and implemented global postal code targeting across 20+ country codes, improving addressable audience precision by ~18% in key markets. • Developed end-to-end and integrated DSP planning workflows with external OMS platforms (e.g., FatTail), automating plan handoff and reducing manual coordination effort by ~40%. • Built agentic automation for RFP handling, auto-generating max-avail plan from RFP mails and conversations, reducing proposal ready effort of CSMs and AdOps from days to under 4 hours. • Contributed in tech spec and scoping for custom pacing and OMS push history tracking projects.
JUSPAY
Sep 20231 yr 5 mosJan 2025

Bengaluru

• Developed and launched a Multi-Tenant Subscription service for Breeze checkout, increasing onboarded merchants' monthly orders by 12% and GMV by 7% on average. • Led a team of 4 to build a Subscription Management Dashboard, cutting configuration and analytics time by 4 Product Solutions Engineer hours per merchant and increasing sales opportunity. • Automated merchant onboarding processes, helped scale merchant onboarding from 50 to 500+ by enhancing dashboard capabilities, involving in onboarding as a POC for 10+ merchants.
Deloitte
Sep 20212 yrsAug 2023

Hyderabad

• Developed and optimized middleware APIs and Azure Durable Functions to integrate with banking systems and process 300M+ transaction records into BAI2 files on Azure Blob Storage. • Designed XML parsing and styling workflows using AWS Step Functions, Lambda, S3, and SQS to migrate 500K+ documents and onboard 8K+ authors, while automating internal processes to cut effort by 50%.
CDAC ACTS CINE
Dec 20192 mosJan 2020

Pune, Maharashtra, India

DRDO, Ministry of Defence, Govt. of India
May 20193 mosJul 2019

Chandipur Odisha India

Subrat’s AI Stack

antigravity
antigravity
codex
codex

Education

Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla

Bachelor of Technology - BTech, Computer Science and Engineering

Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla

20174 yrs2021

Senior Secondary, Science

Dav public school, Berhampur

20142 yrs2016

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Headline

Lead Engineer (Engineer - II) @ Samsung Electronics (Samsung Ads) | 5 years experience | ex-Juspay | ex-Deloitte

About

I am a Software Engineer with 5 years of experience in enabling companies build and maintain scalable full-stack solutions. My expertise lies in developing seamless web features, debugging, and collaborating with cross-functional teams. Currently driving Samsung Ads Platform towards AI powered solutions. Proficient in RESTful APIs, full-stack development, AWS and Azure cloud services, and automation for data migration. Key Skills & Tech Stack: Problem Solving | Python | JavaScript | TypeScript | Go | React | Node.js | Express | Flask | FastAPI | PostgreSQL | Mongo | Docker | AWS | Azure | Redis | Kafka | REST APIs | OpenAPI | Git Certifications: AWS Certified Cloud Practitioner, Deloitte AI Certification

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Lead Engineer at Samsung Ads, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, • Designed and implemented global postal code targeting across 20+ country codes, improving addressable audience precision by ~18% in key markets. • Developed end-to-end and integrated DSP planning workflows with external OMS platforms (e.g., FatTail), automating plan handoff and reducing manual coordination effort by ~40%. • Built agentic automation for RFP handling, auto-generating max-avail plan from RFP mails and conversations, reducing proposal ready effort of CSMs and AdOps from days to under 4 hours. • Contributed in tech spec and scoping for custom pacing and OMS push history tracking projects.

Software Development Engineer at JUSPAY, Sep 2023 - Jan 2025 · 1 yr 5 mos, Bengaluru, • Developed and launched a Multi-Tenant Subscription service for Breeze checkout, increasing onboarded merchants' monthly orders by 12% and GMV by 7% on average. • Led a team of 4 to build a Subscription Management Dashboard, cutting configuration and analytics time by 4 Product Solutions Engineer hours per merchant and increasing sales opportunity. • Automated merchant onboarding processes, helped scale merchant onboarding from 50 to 500+ by enhancing dashboard capabilities, involving in onboarding as a POC for 10+ merchants.

Software Engineer / Business Technology Analyst at Deloitte, Sep 2021 - Aug 2023 · 2 yrs, Hyderabad, • Developed and optimized middleware APIs and Azure Durable Functions to integrate with banking systems and process 300M+ transaction records into BAI2 files on Azure Blob Storage. • Designed XML parsing and styling workflows using AWS Step Functions, Lambda, S3, and SQS to migrate 500K+ documents and onboard 8K+ authors, while automating internal processes to cut effort by 50%.

Winter Intern at CDAC ACTS CINE, Dec 2019 - Jan 2020 · 2 mos, Pune, Maharashtra, India

Summer Intern at DRDO, Ministry of Defence, Govt. of India, May 2019 - Jul 2019 · 3 mos, Chandipur Odisha India

Education

Bachelor of Technology - BTech, Computer Science and Engineering, Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla

Senior Secondary, Science, Dav public school, Berhampur