---
title: "Subrat Kumar Sahoo - Business Manager (Product and Growth) in Bengaluru | Tal"
description: "Meet Subrat Kumar Sahoo, Product & Growth @ Kuku | IIM Ahmedabad PGP’24 | NIT Rourkela ’18 based in Bengaluru. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/subrat-1/share-image"
---

# Subrat Kumar Sahoo on Tal

## Headline

Product & Growth @ Kuku \| IIM Ahmedabad PGP’24 \| NIT Rourkela ’18

## About

As a Business Manager at Kuku, my focus is on scaling WoW TV, a short\-form, regional language video platform with a core emphasis on delivering high retention\. With a solid foundation in performance marketing, content strategy, and SaaS, I am committed to implementing a robust playbook for growth and engagement in the media space\. With over two years of diverse experience in product management and growth, I have contributed to B2C, B2B2C, and B2B platforms in industries ranging from electric vehicles to online education\. My goal is to leverage my strategic approach and technical expertise to drive impactful solutions, foster innovation, and achieve measurable results\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

claude

elevenlabs

openai

Deepgram

## Work experience

Business Manager \(Product and Growth\) at Kuku, Apr 2026 \- Present · 5 mos, Bengaluru, Second Stint \- Product Management \(New Initiatives\) Zero\-to\-one bets\. Turning growth pattern recognition into Products\. First Stint \- Growth Marketing \(WowTV & Storizz\) Marketing and content for two short\-form video products\. Meta and Google Ads at scale across Hindi and TTMK language verticals\. Creative as the growth engine \- promos, hooks, localisation\. Short\-form\. Regional language\. High retention\. 🎬 The playbook is still being written\.

Senior Product Manager \(Growth\) at Kazam, Nov 2025 \- Apr 2026 · 6 mos, Bengaluru

Product Manager at Kazam, Oct 2024 \- Nov 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, 1\. Kazam App \(B2C EV Charging App\) 1 \-> 10 2\. Kazam White Labeling Apps \(B2B2C\) 0 \-> 1 \-> 10 3\. Kazam Battery Swapping Stack \(B2B\) 0 \-> 1

Product Manager at Simplilearn, Jul 2024 \- Oct 2024 · 4 mos, Bengaluru, Karnataka, India

Product Growth at Rigi, Mar 2024 \- Apr 2024 · 2 mos, Bengaluru, Karnataka, India, Worked as a product growth intern at RIGI looking after the retention and growth of the Gap Up platform\.

Associate Product Manager at Rocket Learning, Aug 2023 \- Jan 2024 · 6 mos, Ahmedabad, Gujarat, India

## Education

Master of Business Administration \- MBA, Indian Institute of Management Ahmedabad

Master of Business Administration \- MBA, Student Exchange Program, Graduate School of Management St\. Petersburg State University

[View the original profile](https://tal.club/meet/subrat-1)

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