---
title: "Subin Idiculla - Head Of Design in Bengaluru | Tal"
description: "Meet Subin Idiculla, Head Design, Housing.com, REA India | ex-CarWale, ex-Snapdeal, ex-Infoedge, ex-JKT based in Bengaluru. AI stack includes antigravity, claude code, and claude."
image: "https://tal.club/meet/subin-idiculla/share-image"
---

# Subin Idiculla on Tal

## Headline

Head Design, Housing\.com, REA India \| ex\-CarWale, ex\-Snapdeal, ex\-Infoedge, ex\-JKT

## About

In my career of 2 decades as a User Experience Professional, I have experienced both designing user interfaces & front\-end development\. I have always loved to innovate and make designs to be used effectively for solving user problems and giving them some sort of delightful experience\. I always try to get the balance between innovation & usability so that the design should look exciting yet provide intuitive experiences\. I have worked extensively on interactions for job recruitment, E\-commerce, Automobile, and real estate sectors which gives me the ability to understand complex systems and deliver simple design solutions that enhance the end\-user's experience with a product\. Expertise: Meeting Stake\-Holders, Contextual Enquiry, Define User Experience Strategy and Standards, Design Information Architecture, Ideation, Prototyping, Usability Testing, Mentoring teammates, Visual Design, Typography

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

## Work experience

Head Of Design at REA India, Mar 2019 \- Present · 7 yrs 7 mos, Gurugram, Haryana, India, Leading Design for REA India, Housing\.com \- which includes HomeBuyer, Seller/Agent, PayOnCredit \(POC\) and Adjacencies business categories\. Looking after Experience Design team in REA India, REA Group Australia's Indian arm\.

VP Design at CarWale, Apr 2018 \- Apr 2019 · 1 yr 1 mo, Mumbai Metropolitan Region, CarWale Presenting a new design system \*Oxygen\* purely inspired from the subtle nuances of mother earth\. Keynote video: https://www\.youtube\.com/watch?v=Ly4VOzt9QcA Lets breath a new design\. The utmost thing we want from our users is their trust over the content we provide\. And our user interface plays a protagonist\. So we thought of supplying some fresh oxygen to our current UI design and worked closely to come up with a fresh and more cleaner visual language for our product\.

AVP \- Design at CarWale, May 2017 \- Mar 2018 · 11 mos, Mumbai Metropolitan Region, We at CarWale, believe in simplifying Car buying experience and design a more delightful and hassle\-free car research and buying experience\. In this regard, we are constantly putting our best of our abilities to create that magic\. Soon you will see a new vibrant, elegant looking platform aided with smart tools for your consumption\. Stay tuned\.\.\.

Associate Director, Design at Snapdeal at Snapdeal, Apr 2016 \- May 2017 · 1 yr 2 mos, Gurugram, Haryana, India, • Managed a 20\-person product design team at Snapdeal, overseeing 3 direct reports\. Guided the development of compelling UI elements for sellers, with a primary focus on improving user experience\. • Collaborated with the CTO, Rajiv Mangla, to handle Seller, Ads, and CXE design functions, ensuring seamless operations\. • Developed intelligent UI solutions to optimize seller interactions, contributing to increased user engagement and satisfaction\.

Sr\. Manager Design at Snapdeal, Apr 2014 \- Apr 2016 · 2 yrs 1 mo

Manager Interaction & Visual Design at Snapdeal, Apr 2011 \- Apr 2014 · 3 yrs 1 mo, Okhla, New Delhi, Currently managing a team of passionate & innovative UX designers in a fast paced E\-commerce space\. My primary responsibities are to evangelize the Usability & User\-centric approach to all the UI Interfaces we design in Snapdeal\. I’m accountable for my team’s vision & design strategy under Product management’s umbrella\. Few of our recent design projects which we worked on: Mobile App UI \(Android, Iphone\) Snapdeal Homepage Revamp Embracing Metro/Flat UI \- WIP Snapdeal Localization \(in Tamil & Hindi\)

Interaction Designer at Naukri\.com, May 2008 \- Aug 2011 · 3 yrs 4 mos, UI Design Analysis and Site Architecture Collaborated with programmers, coders, and other professionals\. Designed interface models, menu systems and navigational schemas\. Worked with Design & Product team to develop navigation design, user profiles, scenarios and other project requirements User Interface and Graphic Design Design icons, illustrations and other graphic elements as needed Portals on which I worked on: www\.Naukri\.com, www\.firstnaukri\.com, www\.naukrigulf\.com, www\.labs\.naukri\.com

Visualiser/Web\-Designer at JK Technosoft Limited\., May 2007 \- Apr 2008 · 1 yr, Designed Application Interface for the Live Project: Hospital Management System using, Photoshop CS2, Axure, Powerpoint etc Client: Indian Air Force \(Bangalore\) Brief description of the project: Hospital Management System is an application designed to simplify various hospital processes\. It was designed to formulate various modules like Registration, Billing, Diagnostic, and Pharmacy etc My KRA’s Designing HTML Pages, Semantic user tags, CSS, sciptaculus, unique navigational design, div\-based layout, Usability, Accessibility\.

## Education

Executive Management Development Programme, Sales and Marketing, Indian Institute of Management, Kozhikode

PG Certificate Program in Marketing & Brand Management, Marketing, MICA \| The School of Ideas

[View the original profile](https://tal.club/meet/subin-idiculla)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/subin-idiculla#person",
      "name": "Subin Idiculla",
      "url": "https://tal.club/meet/subin-idiculla",
      "image": "https://tal.club/meet/subin-idiculla/profile-photo.jpg",
      "description": "Meet Subin Idiculla, Head Design, Housing.com, REA India | ex-CarWale, ex-Snapdeal, ex-Infoedge, ex-JKT based in Bengaluru. AI stack includes antigravity, claude code, and claude.",
      "jobTitle": "Head Of Design",
      "worksFor": {
        "@type": "Organization",
        "name": "REA India"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Head Of Design"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Management, Kozhikode"
        },
        {
          "@type": "EducationalOrganization",
          "name": "MICA | The School of Ideas"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "claude code",
        "claude"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/subin-idiculla#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/subin-idiculla#webpage",
      "url": "https://tal.club/meet/subin-idiculla",
      "name": "Subin Idiculla on Tal",
      "description": "Meet Subin Idiculla, Head Design, Housing.com, REA India | ex-CarWale, ex-Snapdeal, ex-Infoedge, ex-JKT based in Bengaluru. AI stack includes antigravity, claude code, and claude.",
      "dateModified": "2026-09-11T13:48:16.941Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/subin-idiculla#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/subin-idiculla/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/subin-idiculla/profile-photo.jpg",
        "caption": "Subin Idiculla profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```