--- title: "Subhajit Ghosh - Performance Marketing Team Lead in Kolkata | Tal" description: "Meet Subhajit Ghosh, 馃殌 UGC & Performance Marketing | 馃搱 Helping Brands with their Performance Creative Strategy to Scale Faster and Easier with the Power of Social Media | Brand Manager and Media Buyer | Martech Speaker based in Kolkata. AI stack includes deepseek, gemini, and meta." image: "https://tal.club/meet/subhajit-ghosh/share-image" --- # Subhajit Ghosh on Tal ## Headline 馃殌 UGC & Performance Marketing \| 馃搱 Helping Brands with their Performance Creative Strategy to Scale Faster and Easier with the Power of Social Media \| Brand Manager and Media Buyer \| Martech Speaker ## About 馃殌 UGC & Performance Marketing \| 馃搱 Helping Brands with their Performance Creative Strategy to Scale Faster and Easier with the Power of Social Media \| Brand Manager and Media Buyer ## Location Kolkata ## AI stack deepseek gemini meta openai ## Work experience Performance Marketing Team Lead at Desun Technology Pvt\. Ltd\., Apr 2025 \- Present 路 1 yr 4 mos, Kolkata, West Bengal, India Performance Creative Strategist and Media Buyer at Admirz \+, May 2024 \- Apr 2025 路 1 yr, Kolkata, West Bengal, India, Working with different Business and D2C Brands to Scale their Business using Creative Strategy and Media Buying Faster and Easier\. Client Handling, Performance Evaluation and Optimization Working With UGC Creators, Artists and Actors to deliver curated content for Brands\. Scaled a D2C Business from 0 \- 15 Lacs INR in Sales within 45 Days\. Achieved 50 Lacs in Sales Combined working for notable Shark Tank Brands like A Little Extra, Wiselife, Mintree via Google and Facebook Ads with a 6X Average ROAS\. Leveraging AI in Productivity, Content Management and Content Messaging to Boost Marketing At Scale without breaking the Bank\. SENIOR SEO ANALYST at Webangel Technologies LLP, 2022 \- Apr 2024 路 2 yrs 4 mos, Bhopal, Madhya Pradesh, India, Keyword Research, Competitor's Backlink Analysis, strong knowledge in On\-page, Off\-page, Google Webmaster \- Analytics, Guest Blogging, etc\. Advanced knowledge in WHITE HAT SEO skills \(on\-page and off\-page\), optimizing Meta tags, URLs, keyword density, proximity, and prominence\. Planning Strategizing Google Ads and Social Advertisement Campaigns and Automating Campaign Management Using AI\. Guiding PPC Teams and Setting Workflows for different Advertising Projects\. Working knowledge in CMS \(Wordpress, Joomla, Wix\) and basic Internet technologies \(HTML, CSS, JAVASCRIPT\)\. Working according to the Google Search Engine Algorithms\. Conducting rigorous keyword research to guide the team of content writers\. Reviewing technical issues of SEO and recommend solutions\. Optimizing website content and landing pages\. Link building campaigns for direct off\-page optimization\. Collecting data and produce reports on traffic, rankings, and other SEO aspects\. Keeping up with the latest market trends of SEO best practices\. Evaluating important metrics that affect our website traffic, service quotas, and target audience\. Tracking the website traffic flow and provide internal reports regularly\. Editing and posting content, videos, podcasts, and audio content on online sites\. Digital Marketing Executive at DigiOwner, Apr 2020 \- Jan 2022 路 1 yr 10 mos, Indore, Madhya Pradesh, India, Lead Generation \- Organize Lead Generation Campaigns across all eligible channels both offline and online \.Coordinated with Sales Team to improve conversion Ratio month by month achieved an all\-time high conversion ratio of 8%\. SEO \- Performing Keyword research and optimizing the website content through ON Page SEO\. Also worked on Off\-Page SEO\(backlinks\) in improving the website's overall ranking on focus keywords\. Improved Website Domain Authority from 1 to 12 in 3 months and Page Authority from 2 to 21 in the same time directly affecting monthly traffic\. Content Marketing \- Conducting effective content research with a focus on developing content on valuable but relevant keywords to improve ranking and visibility by executing SEO Tactics in Google\. Simultaneously maintaining a content strategy for Social Media to improve Brand presence and Lead Generation\. B2B Marketing \- Involved in B2B Marketing where our firm was acting as a strategic marketing partner for Antargyaan and some Local Builders of Indore\. Mostly involved in Lead Generation and Client Acquisition through organic and paid media\. Digital Marketing Executive at eBuddha, Jan 2018 \- Mar 2020 路 2 yrs 3 mos, Bhopal, Madhya Pradesh, India, Joined as a Trainee then promoted as a Digital Marketing Executive\. Responsible for handling projects for various clients\. Mostly involved in Lead Generation and Client Acquisition through paid media\. Optimizing Ad budgets to attain maximum ROI on campaigns\. ## Education Bachelor of Science \- BS, Physics, University of Calcutta [View the original profile](https://tal.club/meet/subhajit-ghosh) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/subhajit-ghosh#person", "name": "Subhajit Ghosh", "url": "https://tal.club/meet/subhajit-ghosh", "description": "Meet Subhajit Ghosh, 馃殌 UGC & Performance Marketing | 馃搱 Helping Brands with their Performance Creative Strategy to Scale Faster and Easier with the Power of Social Media | Brand Manager and Media Buyer | Martech Speaker based in Kolkata. AI stack includes deepseek, gemini, and meta.", "jobTitle": "Performance Marketing Team Lead", "worksFor": { "@type": "Organization", "name": "Desun Technology Pvt. 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