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Subhadip Sural

PRODUCT LEADER | B2B SAAS • 0→1 Product Strategy

Bengaluru

14+ years of work experience

Therapix
Feb 20251 yr 8 mosPresent

Remote

- Leading product strategy and roadmap execution for an AI-assisted therapist enablement platform focused on therapist-client engagement, behavioral engagement, and educational content delivery. - Launched MVP in 14 weeks within a zero-to-one startup environment through rapid iteration, evolving therapist feedback cycles, and accelerated product delivery. - Prioritized roadmap initiatives using behavioral analytics, qualitative interviews, and feature adoption metrics. - Designed therapist-client engagement workflows to improve educational content delivery and ongoing client participation. - Led third-party platform integrations to support onboarding, engagement tracking, and cross-platform interoperability.
Self-Employed
Aug 2025Aug 2025 - NowPresent

Bengaluru

- Independently designed, built, and deployed an iOS wellness application using FlutterFlow and AI-assisted development workflows. - Integrated AdMob SDK and configured region-based subscription pricing. - Structured multi-entry data models for behavioral tracking. - Managed App Store subscription updates and pricing localization.
Azira
Apr 20212 yrs 6 mosSep 2023

Bangalore Urban

- Led product strategy for a SaaS attribution platform measuring cross-channel campaign performance across APAC and US markets. - Scaled newly launched attribution platform from 0 to $1M ARR within 14 months across enterprise publisher and ad network accounts. - Maintained 0 churn across major enterprise publishers and ad networks in Australia, Singapore, India, and the United States through strategic roadmap alignment and rapid issue resolution. - Maintained 90+ NPS across enterprise clients through roadmap prioritization, customer feedback integration, and continuous product optimization. - Increased attribution reporting throughput by ~400% within 6 months through workflow optimization and scalable operational processes. - Defined roadmap priorities across attribution accuracy, reporting scalability, and enterprise client requirements in collaboration with engineering and data science teams.
Azira
Mar 20192 yrs 1 moMar 2021

Bangalore Urban

- Developed multi-quarter product roadmaps aligned with revenue growth, client retention, and attribution accuracy objectives. - Collaborated with engineering, data science, marketing, and sales leadership teams to define long-term product roadmap priorities. - Managed GDPR and CCPA compliance requirements in collaboration with legal and regulatory stakeholders. - Drove QBRs and roadmap discussions with enterprise clients and strategic stakeholders. - Led enterprise product demos and onboarding sessions for prospective and newly acquired clients.
Azira
Jun 20153 yrs 9 mosFeb 2019

Bengaluru

- Developed GTM positioning and sales enablement for SaaS analytics products. - Conducted behavioral and mobility data analysis for market intelligence reporting. - Supported enterprise client acquisition through product positioning and competitive analysis. - Analyzed market trends across APAC and US regions.
Bouryaku
Jan 20114 yrs 4 mosApr 2015

Bengaluru

- Co-founded and scaled a bootstrapped advertising agency to a team of 11 employees. - Led marketing strategy and client acquisition initiatives for 19+ SME accounts across retail and B2B sectors. - Drove account management for clients with combined ad spends exceeding USD 48,000 annually - Managed campaign reporting and performance analysis for client accounts. - Conceptualized, designed, and developed communication & marketing materials for clients - Managed digital advertising campaigns across Google Ads and Facebook Ads platforms.

Subhadip’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
notion
notion
openai
openai
Figma Make
Figma Make

Education

St. Xavier's College

B.Com., Accounting, Taxation, Costing, Economics, Mathematics

St. Xavier's College

20023 yrs2005

St. Michaels's School, Durgapur

19955 yrs2000

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Headline

PRODUCT LEADER | B2B SAAS • 0→1 Product Strategy

About

Product professional with 15+ years of experience across SaaS platforms, marketing technology, and product development. Experienced in translating complex technical systems into practical solutions for enterprise clients. Previously led product development for a campaign attribution SaaS platform serving major publishers and ad networks across the US, Australia, Singapore, and India. Skilled at working across engineering, data science, sales, and client teams to diagnose technical challenges, improve product adoption, and deliver scalable reporting systems powered by location and behavioral data.

Location

Bengaluru

AI stack

claude code

claude

gemini

notion

openai

Figma Make

Work experience

Director of Product Management at Therapix, Feb 2025 - Present · 1 yr 8 mos, Remote, - Leading product strategy and roadmap execution for an AI-assisted therapist enablement platform focused on therapist-client engagement, behavioral engagement, and educational content delivery. - Launched MVP in 14 weeks within a zero-to-one startup environment through rapid iteration, evolving therapist feedback cycles, and accelerated product delivery. - Prioritized roadmap initiatives using behavioral analytics, qualitative interviews, and feature adoption metrics. - Designed therapist-client engagement workflows to improve educational content delivery and ongoing client participation. - Led third-party platform integrations to support onboarding, engagement tracking, and cross-platform interoperability.

Independent Product Builder at Self-Employed, Bengaluru, - Independently designed, built, and deployed an iOS wellness application using FlutterFlow and AI-assisted development workflows. - Integrated AdMob SDK and configured region-based subscription pricing. - Structured multi-entry data models for behavioral tracking. - Managed App Store subscription updates and pricing localization.

Director, Products at Azira, Apr 2021 - Sep 2023 · 2 yrs 6 mos, Bangalore Urban, - Led product strategy for a SaaS attribution platform measuring cross-channel campaign performance across APAC and US markets. - Scaled newly launched attribution platform from 0 to $1M ARR within 14 months across enterprise publisher and ad network accounts. - Maintained 0 churn across major enterprise publishers and ad networks in Australia, Singapore, India, and the United States through strategic roadmap alignment and rapid issue resolution. - Maintained 90+ NPS across enterprise clients through roadmap prioritization, customer feedback integration, and continuous product optimization. - Increased attribution reporting throughput by ~400% within 6 months through workflow optimization and scalable operational processes. - Defined roadmap priorities across attribution accuracy, reporting scalability, and enterprise client requirements in collaboration with engineering and data science teams.

Product Manager at Azira, Mar 2019 - Mar 2021 · 2 yrs 1 mo, Bangalore Urban, - Developed multi-quarter product roadmaps aligned with revenue growth, client retention, and attribution accuracy objectives. - Collaborated with engineering, data science, marketing, and sales leadership teams to define long-term product roadmap priorities. - Managed GDPR and CCPA compliance requirements in collaboration with legal and regulatory stakeholders. - Drove QBRs and roadmap discussions with enterprise clients and strategic stakeholders. - Led enterprise product demos and onboarding sessions for prospective and newly acquired clients.

Product Marketing Manager at Azira, Jun 2015 - Feb 2019 · 3 yrs 9 mos, Bengaluru, - Developed GTM positioning and sales enablement for SaaS analytics products. - Conducted behavioral and mobility data analysis for market intelligence reporting. - Supported enterprise client acquisition through product positioning and competitive analysis. - Analyzed market trends across APAC and US regions.

Co-Founder at Bouryaku, Jan 2011 - Apr 2015 · 4 yrs 4 mos, Bengaluru, - Co-founded and scaled a bootstrapped advertising agency to a team of 11 employees. - Led marketing strategy and client acquisition initiatives for 19+ SME accounts across retail and B2B sectors. - Drove account management for clients with combined ad spends exceeding USD 48,000 annually - Managed campaign reporting and performance analysis for client accounts. - Conceptualized, designed, and developed communication & marketing materials for clients - Managed digital advertising campaigns across Google Ads and Facebook Ads platforms.

Education

B.Com., Accounting, Taxation, Costing, Economics, Mathematics, St. Xavier's College

St. Michaels's School, Durgapur

Public links

github: https://github.com/chemicalspy

youtube.com: https://youtube.com/@chemical_spy