Headline

⚡️ A T-Shaped Marketing Professional | B2B/SaaS | B2C | D2C Consumer Products 🎯 Product Growth, Marketing & Branding 📈 💥 NIT Durgapur | GrowthX

About

Life is too short to do just one thing. Full time into Branding, Marketing, helping companies and products grow. Part time Food and travel blogger on Instagram @thevegpassport. Areas that I have worked on throughout my career: ✔ Created effective marketing campaigns across multiple channels (digital and offline) to increase user acquisition and brand recognition. ✔ Worked on building a smooth onboarding process for the acquired users along with engagement, and product adaption strategy. ✔ Build and led the go-to-market strategy for product launch, while working on user research and competitor research activities in order to build product positioning and messaging documents. ✔ Involved in Improving the retention of the users and increasing the conversion rate at the bottom of the funnel As a Digital Marketing Manager at Datawrkz and Onco.com I have done the following: ✔ Marketing Analytics ✔ Digital strategy ✔ Budgeting and Media planning ✔ Google Ad offerings (Search, Display, Shopping, App Installs, Call ads, Video ads) ✔ Facebook Marketing (Paid and organic) ✔ Instagram Marketing (Paid and organic) ✔ Twitter Marketing (Paid and organic) ✔ Linkedin Marketing (Paid and organic) ✔ Programmatic marketing (Appnexus, Google 360, DBM) ✔ Connected TV ads (Hotstar, Voot) ✔ Audio Marketing (Spotify, ✔ Video Marketing (Youtube, DB 360) ✔ Quora Marketing (Paid and organic) ✔ SEO (on-page, hyper-local, website architecture, WordPress, off-page, technical SEO, sitemaps, schemas, content architecture, blog design, and layout, voice search, snippets) ✔ Landing page creation, Home page creation, Headers ✔ A/B testing and experimentation ✔ Creatives/Ad concept creation and copywriting I have been instrumental in helping companies increase their acquisition rates, MQLs, SQLs, product adaption rate, retention %, revenue and reduce the CAC. As a Product Marketing Manager at Onco and Uable, I have done the following: ✔ User research ✔ Market/Competitor research ✔ Building consumer journey ✔ Product positioning and messaging ✔ User engagement SMS, PN ✔ Product funnels and optimization ✔ Building wireframes for product screens ✔ Product analytics ✔ Creating sales collaterals (Pitch decks, training videos/demos, competitive positioning document, cheat sheet and FAQs) ✔ Customer lifecycle management (SMS Marketing, Marketing automation platform, Email journeys, Push notification, Whatsapp marketing)

Location

Greater Bengaluru Area

AI stack

claude

codex

elevenlabs

gemini

perplexity

Wispr Flow

Work experience

Lead Product Marketing at Wooqer, Jun 2026 - Present · 5 mos, Bengaluru

Personal goal pursuit at Career Break, Oct 2025 - May 2026 · 8 mos, Bengaluru, Karnataka, India, 1. Started my own channel called "TheVegPassport" where I regularly share about my travel and food escapades. Helping vegetarians find the right options wherever they go. Scaled the channel organically to 23K+ followers. Learned video editing, scripting, shooting and reel/short form video strategy on the way. 2. Took care of my health, regular yoga, 1 hour aerobics, and walking. 3. Travelled to two countries

Marketing Team Lead at Verteil Technologies Pvt Ltd, Apr 2022 - Sep 2025 · 3 yrs 6 mos, Bengaluru, As a senior marketing leader at Verteil, I was responsible for building and scaling the marketing function across strategy, team, process, budgeting, and execution. My work spanned category positioning, GTM, content, digital, PR, and field marketing for a complex B2B airline distribution business. Highlights: 🔹 Built the marketing function, processes, and annual planning rhythm from the ground up 🔹 Owned brand positioning, differentiation, and category education in the NDC and airline distribution space 🔹 Revamped the company website architecture, messaging, and content, and led its rebuild on Webflow 🔹 Drove product GTM for launches like: NDC Agency Portal 🔹 Led content, social, SEO, PR, and thought leadership initiatives to grow market visibility and credibility 🔹 Managed event and field marketing strategy end to end to maximize brand presence and pipeline impact 🔹 Created high-impact sales enablement assets including decks, brochures, flyers, and customer proof points 🔹 Owned paid channel planning and budget allocation with a focus on ROI and performance

Lead - Product Marketing and User Engagement at Uable, Jun 2021 - Mar 2022 · 10 mos, Bangalore Urban, Led Product Marketing and User Engagement at Uable, with a focus on improving onboarding, activation, retention, and referral-led growth. Highlights: 🔹 Rebuilt the onboarding journey to help users reach aha moments faster and improve early-stage activation 🔹 Designed and executed engagement strategies across email, push, in-app, and remarketing channels to improve retention and stickiness 🔹 Conducted deep user research across cohorts to uncover behavioral insights and shape engagement interventions 🔹 Built referral funnels for different user segments, driving 30% month-on-month organic growth 🔹 Led a 6-member team across product marketing, content, and community to drive user engagement at scale 🔹 Grew engaged users on the app by 20x within 3 months 🔹 Owned key product engagement metrics including DAU/MAU, retention, and stickiness

Product Marketing Manager at Onco.com, Mar 2020 - Jun 2021 · 1 yr 4 mos, Bengaluru, Led product marketing at Onco.com, owning product-led acquisition, onboarding, conversion, and customer journey optimization across a virtual cancer care platform. Highlights: 🔹 Built Onco’s chatbot from scratch, designing funnel flows and integrating core services into a guided conversational journey 🔹 Improved top-of-funnel acquisition by 2x and contributed to a 3x increase in business impact through better conversion flows 🔹 Led the launch of “Call Onco,” a teleconsultation service during lockdown, covering GTM, distribution, product integration, collateral, and sales enablement 🔹 Supported the launch with social, search, and display campaigns, helping drive 2x growth in paid conversions 🔹 Built chatbot widgets across blog and content pages using Hello Tars, increasing organic acquisition by 30% and improving conversions at no additional acquisition cost 🔹 Launched the Onco-Covid19 bot to support cancer patients and caregivers with timely, relevant information during the pandemic 🔹 Led customer journey mapping and onboarding optimization to improve product flows and increase conversion 🔹 Partnered closely with founders and sales teams to translate user needs into better product experiences, offers, and communication

Digital Marketing Manager at Onco.com, Oct 2018 - Mar 2020 · 1 yr 6 mos, Bengaluru, Led digital growth across paid and organic channels, owning acquisition strategy, website optimization, content structure, and performance reporting. Highlights: 🔹 Managed SEM and SEO agency partners to improve acquisition efficiency and scale 🔹 Grew top-of-funnel acquisition by 5x through campaign optimization, landing page creation, and better account structure 🔹 Reduced acquisition costs by 50% by introducing conversational onboarding flows and improving first-form-fill rates 🔹 Revamped the homepage and key website pages to improve engagement and reduce bounce rates 🔹 Rebuilt blog and medical content architecture, helping drive 2x organic growth 🔹 Localized webpages and chatbot flows into Hindi and Telugu, contributing to 40% growth in top-of-funnel acquisition 🔹 Owned digital budgets, reporting, and insight-sharing with founders and business leaders

Education

B.Tech, Biotechnology, National Institute of Technology Durgapur

Product & Growth Bootcamp, Business Administration and Management, General, GrowthX®